Ben & Jerry\'s Country Business Lead UKI

You will need to login before you can apply for a job.

Employer: Unilever

Location: Kingston Upon Thames, England, United Kingdom

Salary: Competitive

Closing date: 1 Jun 2025

Sector: Manufacturing, Science and Pharmaceutical

Role: Manager

Contract Type: Permanent

Hours: Full Time

JOB PURPOSE

Background: Ben & Jerry's was founded in 1978 in a renovated gas station in Burlington Vermont, USA by childhood friends & dedicated activists Ben Cohen and Jerry Greenfield. They took a $5 correspondence course in ice cream making from Penn State University and began their business making the finest quality ice cream with big chunks and swirls. They operated the company on a sustainable concept of linked prosperity and a Three-Part mission where product, economic and social objectives carried equal importance. Today, Ben & Jerry's is a €1 Billion business globally and one of the fastest growing brands within the total European Ice Cream portfolio. UKI is the largest market in Europe, and has a pivotal role in driving the business' growth ambitions while simultaneously living our values.

We are looking for a passionate leader who shares our core belief in values-based business and has an appetite to drive transformational growth, whilst having fun along the way - because as Jerry once said, "if it's not fun, why do it!".

RESPONSIBILITIES

• Lead the UK brand strategy and business plans, ensuring alignment with global marketing initiatives, and social mission objectives.
• Develop and manage the existing and future portfolio, including new formats to achieve long-term growth, sales and profit goals.
• Work closely with UKI cross functional team to identify new opportunities and marketing activities to achieve sales volume and market penetration goals, across all channels (pioneering in e-commerce, digital commerce, Away from Home and In Home).
• Support the roll out of retail Scoop Shops, working closely with the UK Franchising team to deliver excellent fan experience and sustainable, profitable model.
• Lead for Digital excellence and innovation to reach and delight Gen Z fans in digital channels, and continue to push forward our digital learning agenda.
• Develop & roll out together with social mission manager, activist campaigns that drive systemic change and social impact.
• Manage relationships with key external partners (Non-profit partners, Mindshare, Hope & Glory PR).
• Take full responsibility for the P&L in order to deliver on USG and profit targets as well as effective budget management.
• Contribute to the development of direct reports through effective coaching and advocating for appropriate training opportunities.
• Be an influential leader in the wider UK Ice Cream and European B&J's communities (Core member of Ice Cream MLT and B&J's European Leadership teams).
• Exhibit commitment to the company's social mission and Marketing's vital role in delivering all three elements of Ben & Jerry's three-part mission statement.

ALL ABOUT YOU

Qualifications/ Required Skills & Attributes:

• Degree or equivalent preferred.
• Relevant years marketing experience in Brand Management- including product launch, customer relationship building, developing and executing marketing programs in multiple communication platforms.
• Must be a strategic thinker with strong financial acumen, who is comfortable using data and applying consumer insights to complex business challenges.
• Proven experience in developing and implementing effective and integrated Brand Marketing Plans, leveraging global framework and executing brilliant breakthrough activation in market.
• Excellent competencies in Digital marketing.
• Proven experience in full P&L ownership and accountability.
• Strong & proven manager of others with a passion for capability building.
• Ability to lead and motivate a cross-functional team.
• Must have strong influence and negotiation skills and be comfortable interacting and stakeholder managing internal B&J and Magnum Ice Cream Company senior stakeholders, through a matrix organization.
• Very good PC skills (especially MS Office).
• Passion to make this world a better place.

Work environment: Office environment, some repetitive motion required. Ability to work in outdoor environments supporting events. Travel is expected (mainly to B&J's EU Office at Datchet) approx. 10-20% of the time, as well as some EU travel (3-5 times a year).