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- Tasks: Lead inbound marketing strategy and execution to generate high-quality leads.
- Company: Join With Intelligence, a leader in financial services and technology.
- Benefits: Enjoy flexible Fridays, wellness days, and 24-29 days of annual leave.
- Why this job: Make a real impact by driving brand awareness and customer engagement.
- Qualifications: 7+ years in demand generation or inbound marketing, preferably in B2B.
- Other info: Hybrid working model with social events and breakfast provided.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Inbound Marketing will spearhead the strategy and execution of our inbound marketing and demand generation efforts. This pivotal role will drive awareness of our brand and interest in our platform leading to high-quality lead generation amongst our target market.
You will aim to attract loyal customers to our business by aligning with our target audience’s needs. Creating tailored marketing experiences through valuable content to drive customer engagement and growth, striving to increase conversion rates, and contribute significantly to the revenue growth of With Intelligence. As a key leader, you will collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives., * Strategy: Develop and implement a comprehensive inbound strategy to drive awareness, interest and desire of our platform leading to inbound enquiries.
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Data-Driven Optimization: Analyze campaign performance metrics, providing actionable insights and recommendations to improve effectiveness and ROI.
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Team Leadership: Spearhead and mentor a team, fostering a culture of accountability, creativity, and performance excellence.
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Brand Positioning: Ensure our efforts align with With Intelligence’s brand voice and market positioning to drive consistent messaging and value delivery.
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Channels: Design and execute multi-channel marketing campaigns (content, paid media, social, PR, SEO, webinars, events and more) to engage target audiences and generate pipeline growth.
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Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel.
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Content: Create various content assets across mediums and channels, at all stages of the inbound funnel. Content marketing maximises exposure of the content you produce by promoting it across social channels and repurposing it where possible using our existing reports
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Website: Work with the Website Manager to ensure the website is optimised for search (SEO) with keyword research and there’s a clear and obvious path for customers to move through the funnel. Also, to assist on building landing pages for the content you create.
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Collaborate: with campaign teams, automation, PMM and Creative Teams to build a comprehensive full funnel strategy for our B2B channels, regularly test and optimise to improve performance
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Demonstrated experience managing and mentoring high-performing marketing teams.
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Strong ability to understand data, draw insights, and make data-driven conclusions to optimize performance.
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Ability to develop and execute strategic plans that align with broader organizational goals.
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Innovative thinker with a keen eye for crafting compelling campaigns that resonate with target audiences.
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Exceptional verbal and written communication skills, with the ability to influence and inspire stakeholders at all levels.
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Minimum 7 years of experience in demand generation or inbound marketing, with a proven track record of delivering measurable results in a B2B environment, preferably within the financial services or technology sectors.
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24 days annual leave rising to 29 days
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Enhanced parental leave
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Medicash (Health Cash Plans)
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Wellness Days
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Flexible Fridays (Opportunity to finish early)
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Birthday day off
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Employee assistance program
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Travel loan scheme
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Charity days
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Breakfast provided
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Social Events throughout the year
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Hybrid Working
Head of Inbound employer: With Intelligence
Contact Detail:
With Intelligence Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Inbound
✨Tip Number 1
Familiarize yourself with the latest trends in inbound marketing and demand generation. This will not only help you understand the role better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Showcase your ability to analyze data and draw actionable insights. Prepare examples from your past experiences where you successfully optimized campaigns based on performance metrics, as this is crucial for the Head of Inbound role.
✨Tip Number 3
Highlight your leadership skills by discussing how you've mentored teams in the past. Be ready to share specific instances where you fostered a culture of creativity and accountability within your team.
✨Tip Number 4
Prepare to discuss your experience with multi-channel marketing campaigns. Be specific about the channels you've worked with and how you tailored content to engage different target audiences effectively.
We think you need these skills to ace Head of Inbound
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Inbound Marketing position. Tailor your application to highlight relevant experiences that align with the job description.
Showcase Your Experience: In your CV and cover letter, emphasize your experience in demand generation and inbound marketing. Provide specific examples of campaigns you've led, metrics you've improved, and how you've contributed to revenue growth in previous roles.
Highlight Leadership Skills: Since this role involves team leadership, be sure to mention any experience you have in mentoring or managing teams. Discuss how you've fostered a culture of creativity and accountability in your past positions.
Demonstrate Data-Driven Decision Making: Include examples of how you've used data to optimize marketing strategies. Mention specific tools or methodologies you've employed to analyze campaign performance and draw actionable insights.
How to prepare for a job interview at With Intelligence
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and implementing inbound marketing strategies. Share specific examples of how you've driven awareness and generated leads in previous roles, focusing on measurable outcomes.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with analyzing campaign performance metrics. Be ready to provide insights from past campaigns and how you used data to optimize performance and improve ROI.
✨Emphasize Team Leadership Skills
Discuss your experience in managing and mentoring marketing teams. Share how you've fostered a culture of creativity and accountability, and provide examples of how you've inspired your team to achieve high performance.
✨Align with Brand Positioning
Understand the company's brand voice and market positioning. Be prepared to discuss how you would ensure that your marketing efforts align with these elements, driving consistent messaging and value delivery across all channels.
