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- Tasks: Lead global marketing strategy and execution while ensuring brand consistency.
- Company: Join a dynamic FMCG company passionate about international markets and brand growth.
- Benefits: Enjoy mainly remote work with occasional office days and a collaborative culture.
- Why this job: Be the driving force behind impactful marketing strategies that resonate globally.
- Qualifications: 5+ years in diverse marketing roles with strong communication and creative skills required.
- Other info: We value diversity and inclusivity, encouraging authentic self-expression in our team.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a Global Marketing Lead who can bring the same passion that fuels us at home to markets around the world. You’ll be the driving force behind our international brand and marketing strategy. If you’ve worked across the full marketing mix (consumer and trade), and have real experience supporting international markets, we want to hear from you.
Work closely with our International Sales Teams and partner with global agencies, and collaborate with our in-house creatives. You’ll bring strategic thinking, strong leadership, and clear communication to the table – and leave with global growth and brand consistency as your legacy.
- Lead marketing strategy and execution across global markets
- Ensure brand consistency while staying culturally relevant
We are looking for a dynamic and driven individual who embodies a unique blend of strategic vision, creative flair, and hands-on execution. A confident communicator who can seamlessly bridge the gap between Marketing and International Sales. You thrive in ambiguity, take initiative, and are happy to get involved in execution—from campaign activation to hands-on project delivery.
Data-Driven Mindset: Numerically confident with a keen eye for performance metrics. Able to build, track, and optimize marketing budgets while analysing campaign results to drive continuous improvement.
Strong verbal communication and presentation skills, capable of engaging distributor partners, senior leadership, and creative teams to bring ideas to life and foster alignment.
Creative Storyteller: A compelling writer and content strategist with an eye for visual storytelling. You will lead the creation and curation of high-impact, audience-relevant content across multiple platforms and geographies.
Marketing All-Rounder: Minimum of 5 years’ experience across the full marketing mix, including brand and category management, digital marketing, trade and in-store POS, PR, conferences, and ATL campaigns. Ideally, you’ll bring a strong understanding of how marketing and sales functions operate across diverse regions, particularly Asia, the Middle East, and Europe.
We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.
Senior Manager - Brand Marketing employer: Mackenzie Jones
Contact Detail:
Mackenzie Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - Brand Marketing
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in global marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in international brand strategy.
✨Tip Number 2
Familiarise yourself with the specific markets mentioned in the job description, such as Asia, the Middle East, and Europe. Understanding cultural nuances and market dynamics will help you demonstrate your strategic thinking during interviews.
✨Tip Number 3
Prepare examples of past campaigns where you successfully bridged the gap between marketing and sales. Highlight your leadership skills and how you’ve driven brand consistency while adapting to different cultural contexts.
✨Tip Number 4
Showcase your data-driven mindset by being ready to discuss how you've used performance metrics to optimise marketing budgets and improve campaign results. This will demonstrate your analytical skills and commitment to continuous improvement.
We think you need these skills to ace Senior Manager - Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing and international markets. Use specific examples that demonstrate your strategic thinking and leadership skills, particularly in the FMCG sector.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for brand marketing and your understanding of global markets. Discuss how your experience aligns with the job requirements and showcase your creative storytelling abilities.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements that demonstrate your data-driven mindset. Highlight how you've successfully tracked and optimised marketing budgets or improved campaign performance metrics.
Prepare for Cultural Relevance: Research the company's brand values and their approach to cultural relevance in marketing. Be ready to discuss how you can ensure brand consistency while adapting strategies for different regions, especially Asia, the Middle East, and Europe.
How to prepare for a job interview at Mackenzie Jones
✨Showcase Your Global Marketing Experience
Be prepared to discuss your previous roles in global marketing, especially how you've supported international markets. Highlight specific campaigns or strategies you've implemented that demonstrate your understanding of diverse cultural contexts.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven mindset, come equipped with examples of how you've used performance metrics to inform your marketing strategies. Discuss any tools or methodologies you’ve employed to track and optimise marketing budgets.
✨Communicate Your Leadership Style
As a Senior Manager, strong leadership is key. Be ready to share your approach to leading teams and collaborating with cross-functional partners. Use examples that illustrate your ability to bridge gaps between marketing and sales effectively.
✨Prepare Creative Storytelling Examples
Given the emphasis on creative storytelling, think of instances where you've crafted compelling narratives for brands. Bring samples of your work or describe successful content strategies that engaged audiences across different platforms.
