Marketing Manager

Marketing Manager – B2B SaaS (Demand Gen Focus)

Location: London (Bank) – 4 days in office

Reporting to: Marketing Manager

About the company:

• Vertical SaaS platform backed by private investment
• £2M ARR and on track to reach profitability by end of year
• HQ in London with a lean team of 10, expanding to 12 (Global team of 50+)
• Trusted by Sales, Marketing, and RevOps teams
• Provides market intelligence and sales enablement tools
• Product suite includes lead generation, CRM enrichment, market research, and API/Chrome integrations
• Currently 90% outbound-led; shifting to a 50/50 inbound-outbound model

The Role

They\’re seeking a hands-on Marketing Manager to drive and scale our demand generation efforts. You’ll work closely with Senior Marketing Manager) to deliver campaigns that generate pipeline and brand visibility. This high-ownership role has the freedom to execute, experiment, and grow.

Responsibilities:

• Plan and execute multi-channel campaigns (webinars, email, paid, and content)
• Manage campaigns end-to-end — from creative build to post-campaign reporting
• Build and optimise landing pages and nurture flows (WordPress knowledge a bonus)
• Use Adobe Suite (Photoshop/Illustrator) to create marketing assets — we’re phasing out Canva
• Run email programs via ActiveCampaign (or HubSpot equivalent)
• Collaborate with Sales, Product, and CS on messaging and targeting
• Play a key role in shifting the demand engine toward inbound

Requirements

• 2–3 years’ experience in B2B SaaS marketing
• Strong campaign execution skills across email, LinkedIn/Google Ads, webinars
• Confident with Adobe tools (Photoshop/Illustrator)
• Strong copywriting, creativity, and attention to detail
• Comfortable working in a fast-paced, launch-heavy environment
• Bonus: experience with WordPress, SEO research, and blog content creation

The Setup

• Hybrid working: 4 days/week in the London office (Bank)
• Join a small, high-impact marketing team with visibility across the business
• Clear onboarding plan, weekly KPIs, and ownership of campaign outcomes