Content Marketing Team Lead

One of our exciting start-up clients are looking for a Marketing Lead to join their expanding team. The Marketing Lead will play a critical role in driving brand awareness, customer acquisition, and overall growth for their industry-leading platforms. Reporting to the executive team, you will spearhead their marketing strategy, working closely with product, sales, and data teams to ensure that their innovative solutions resonate with their target audience. As the Marketing Lead, you will be responsible for leading marketing initiatives with creativity and data-driven decision-making. Your strategic vision will drive the expansion of our products, amplify their brand presence globally, and accelerate our business growth in a highly competitive industry. Develop and execute the overall marketing strategy to drive brand recognition and customer acquisition for their AI-powered platforms ● Lead integrated marketing campaigns across multiple channels (digital, content, social media, PR, events) to engage target audiences, including CROs, sponsors, and other stakeholders in the clinical trial space ● Optimize website and digital content for SEO to improve search rankings and organic traffic ● Understand and interpret market trends, competitive analysis, and customer needs ● Work closely with cross-functional teams, including product and sales, to align marketing initiatives with business goals and product launches ● Monitor and optimize marketing performance using key metrics such as ROI, CAC, and LTV to ensure campaigns deliver measurable results ● Build a high-performing marketing team that is innovative, results-driven, and motivated 3+ years of experience in a senior marketing role, ideally within the SaaS, healthcare, or life science sectors ● 2+ years of experience leading marketing initiatives and executing go-to-market strategies for technology-driven products ● Proven expertise in content marketing, SEO, and data-driven campaign optimization ● Strong understanding of digital marketing, including social media and content strategy ● An analytical mindset with the ability to translate data into actionable insights ● Experience managing paid digital advertising (SEM, social media ads) ● Knowledge of email marketing, PR, and event marketing ● Familiarity with marketing automation tools and CRM systems ● Experience building relationships with industry influencers and organizations Competitive salary (based on experience) ● 28 days of annual leave (including statutory) ● Remote work available ● An excellent opportunity to contribute to and be a part of building and delivering a scaling business strategy in a unique space ● Performance-based bonus scheme ● Growth opportunities within the role ● Bespoke training based on personal goals and ambitions