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For Companies At a Glance
- Tasks: Lead omnichannel marketing strategies and develop a dynamic team to drive brand growth.
- Company: Join a £50m UK business providing innovative household products, now part of a major US group.
- Benefits: Enjoy a competitive salary of £100-130K plus a generous benefits package and hybrid working options.
- Why this job: Make a real impact in a growing industry while fostering innovation and collaboration.
- Qualifications: Experience in consumer goods marketing, strong leadership skills, and a degree in business or marketing.
- Other info: This role offers opportunities for career growth within a global company operating in over 90 markets.
The predicted salary is between 80000 - 120000 £ per year.
Location: Surrey/Hybrid Working
Role: Permanent £100-130K plus Generous Benefits Package
Join a global leader in its industry and make a real impact on a dynamic, expanding business.
- Drive omnichannel marketing strategies to scale growth and build brand loyalty.
- Develop and lead a dynamic team in a collaborative and innovative environment.
- Opportunities for career growth and development within a dynamic industry.
Our client is a well-established £50m UK business which provides technologically-advanced domestic products and services to UK households and small businesses, seeking a seasoned Marketing Director to lead its omnichannel marketing and growth strategies. Now part of a major US group, operating in over 90 markets, the business has huge growth ambitions and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit.
Position Overview
As Marketing Director, you will develop and execute a comprehensive marketing and brand amplification strategy aligned with the company's Brand Purpose, Mission and Values. Collaborating with the EMEA Centre of Excellence leadership, you will lead and implement high-impact marketing strategies to drive brand penetration and customer lifetime value, and build long-term brand loyalty. With a strong emphasis on using digital channels, this role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth.
Role & Responsibilities
- Strategic Growth Leadership
- Developing a comprehensive marketing and brand amplification strategy to drive ambitious growth objectives.
- Partnering with EMEA leadership to develop and implement effective and compelling marketing and comms strategies with a strong focus on digital and direct channels.
- Leveraging market, brand, and competitive insights to inform business decisions and optimize marketing performance.
- Marketing & Brand Management
- Serving as the ‘voice of the consumer’, ensuring data-driven insights inform comms strategies, targeted campaigns, and consumer journeys.
- Developing compelling narratives and messaging frameworks to connect with diverse target segments.
- Aligning global campaigns with regional/local marketing needs to ensure effective localisation and customisation.
- Overseeing the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive short-term and long-term growth.
- Enhancing customer experience with third-party dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.
- Digital Strategy & Performance Marketing
- Leading digital marketing efforts to drive customer acquisition, engagement, and retention while optimising loyalty strategies to maximise lifetime value.
- Developing and optimising paid search campaigns, ensuring efficiency in keyword research, bidding strategies, and ad copy optimisation.
- Leading paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimisation.
- Implementing and refining SEO strategies to enhance organic search rankings, website traffic, and digital visibility.
- Utilising digital analytics tools to track performance, analyse trends, and provide actionable insights that inform marketing decisions.
- Driving traditional marketing techniques to capture all potential customers in their favoured comms channels, including targeted leaflets, events, DM.
- Leadership & Team Development
- Building, leading and mentoring a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.
- Working cross-functionally with other functions across the business.
Skills & Experience Checklist
- A robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing and comms development experience.
- Degree level education, ideally in a business or marketing-related field.
- Strong strategic thinking and problem-solving skills, with the ability to translate business goals into clear, actionable marketing strategies.
- Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads).
- Deep expertise in SEO, content marketing, and organic growth strategies.
- Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
- Strong leadership skills with experience managing and mentoring marketing teams.
- Passion for innovation and staying ahead of marketing trends and technologies.
How to Apply
If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh at adam@tarshpartnership.co.uk.
Marketing Director - Household Products employer: Tarsh & Partners Marketing Recruitment
Contact Detail:
Tarsh & Partners Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - Household Products
✨Tip Number 1
Research the company thoroughly before your interview. Understand their products, market position, and recent marketing campaigns. This will help you tailor your responses and demonstrate your genuine interest in their brand.
✨Tip Number 2
Prepare to discuss specific examples of successful omnichannel marketing strategies you've implemented in the past. Be ready to explain how these strategies drove growth and customer engagement, as this role heavily focuses on results-driven marketing.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing, especially in paid search and social media. Being able to speak knowledgeably about current tools and techniques will set you apart as a candidate who is proactive and informed.
✨Tip Number 4
Network with professionals in the industry, particularly those who have experience in consumer goods marketing. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
We think you need these skills to ace Marketing Director - Household Products
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in omnichannel marketing and leadership roles. Use specific examples that demonstrate your ability to drive growth and develop marketing strategies, particularly in consumer goods.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the industry. Discuss how your background aligns with the company's mission and values, and provide insights into your strategic thinking and problem-solving skills.
Showcase Your Digital Expertise: Emphasise your hands-on experience with digital marketing tools and strategies. Mention specific campaigns you've led, focusing on results achieved through SEO, paid search, and social media marketing.
Highlight Leadership Experience: Detail your experience in building and mentoring teams. Provide examples of how you've fostered collaboration and innovation within your previous roles, as this is crucial for the Marketing Director position.
How to prepare for a job interview at Tarsh & Partners Marketing Recruitment
✨Showcase Your Strategic Vision
As a Marketing Director, it's crucial to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare to discuss specific examples of how you've driven growth in previous roles, particularly through omnichannel marketing.
✨Highlight Data-Driven Decision Making
This role requires a strong emphasis on data analytics. Be ready to explain how you've used market insights and performance metrics to inform your marketing strategies and optimise campaigns for better results.
✨Demonstrate Leadership Skills
You'll need to lead and mentor a team, so share your experiences in building high-performing teams. Discuss your leadership style and how you foster collaboration and innovation within your team.
✨Prepare for Digital Marketing Discussions
Given the focus on digital channels, brush up on your knowledge of SEO, paid search, and social media strategies. Be prepared to discuss specific campaigns you've managed and the tools you've used to track their success.
