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- Tasks: Lead brand strategy and campaigns for a trendy lifestyle fashion brand.
- Company: Join a well-loved retail name with a loyal customer base and ambitious growth plans.
- Benefits: Enjoy a creative work environment with opportunities for collaboration and influence.
- Why this job: Shape the voice of a British brand while driving its evolution across multiple channels.
- Qualifications: Experience in fashion or premium retail, with strong storytelling and brand strategy skills.
- Other info: Perfect for those wanting to blend strategic thinking with hands-on brand management.
The predicted salary is between 43200 - 72000 £ per year.
A lifestyle fashion brand is looking for an accomplished Group Brand Manager to take the reins of its brand identity and drive its evolution across multiple channels and markets. With a loyal customer base, a strong sense of style, and ambitious plans for future growth, this is a rare opportunity to shape the voice and vision of a well-loved retail name.
Working at the heart of the business, the Group Brand Manager will lead the development and execution of a cohesive brand strategy, championing consistency across retail, digital, campaign, and comms touchpoints. Working alongside the senior leadership team, this person will be the brand's custodian, ensuring it stays relevant, resonant, and distinctly British in a competitive landscape.
What's involved:
- Owning and evolving the brand identity, values and messaging across all customer-facing activity
- Leading seasonal brand campaigns and product storytelling, in partnership with creative, marketing and e-commerce teams
- Acting as the internal voice of the brand, ensuring consistency across departments and geographies
- Working with insight, retail and merchandising teams to understand consumer behaviours and align brand activity with commercial objectives
- Managing relationships and providing clear, inspiring briefs for creative development
- Ensuring brand integrity across packaging, in-store environments, social, and influencer activity
What they’re looking for:
- A brand-led marketer with experience in fashion, lifestyle or premium retail
- Someone confident leading brand strategy and bringing ideas to life across multiple platforms
- A collaborative operator who thrives in a cross-functional role and can influence at all levels
- Experience managing agencies and creative partners
- Strong storytelling instincts, with a passion for British style and customer insight
This is a brilliant opportunity for someone who wants to make their mark-blending strategic thinking with hands-on brand guardianship in a creative, commercial environment.
Group Brand Manager employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Brand Manager
✨Tip Number 1
Familiarise yourself with the brand's identity and values. Research their past campaigns and understand what makes them unique in the fashion industry. This knowledge will help you articulate how your vision aligns with theirs during interviews.
✨Tip Number 2
Network with professionals in the fashion and lifestyle sectors. Attend industry events, webinars, or workshops to connect with people who can provide insights into the company culture and possibly refer you internally.
✨Tip Number 3
Prepare to discuss your experience with cross-functional collaboration. Think of specific examples where you've successfully worked with creative, marketing, and e-commerce teams to drive brand strategy and ensure consistency across platforms.
✨Tip Number 4
Showcase your storytelling skills by preparing a few case studies from your previous roles. Highlight how you’ve developed brand narratives that resonate with consumers and align with commercial objectives, as this is crucial for the Group Brand Manager role.
We think you need these skills to ace Group Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's identity, values, and messaging. Familiarise yourself with their current campaigns and how they position themselves in the market.
Tailor Your CV: Highlight your relevant experience in brand management, particularly in fashion or lifestyle sectors. Emphasise your ability to lead brand strategy and your collaborative skills in cross-functional teams.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for British style and storytelling. Discuss specific examples of how you've successfully managed brand identities and campaigns in the past.
Showcase Your Creative Thinking: In your application, include examples of how you've brought brand ideas to life across multiple platforms. This could be through successful campaigns, innovative strategies, or impactful collaborations.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Brand Strategy Experience
Be prepared to discuss your previous experience in developing and executing brand strategies. Highlight specific campaigns you've led, the results achieved, and how you ensured brand consistency across various channels.
✨Demonstrate Collaborative Skills
Since this role requires working closely with different teams, share examples of how you've successfully collaborated with creative, marketing, and e-commerce teams in the past. Emphasise your ability to influence and inspire others.
✨Understand Consumer Behaviour
Familiarise yourself with current trends in consumer behaviour within the fashion and lifestyle sectors. Be ready to discuss how you would align brand activities with these insights to drive commercial objectives.
✨Passion for British Style
Express your enthusiasm for British fashion and lifestyle. Share your thoughts on what makes a brand distinctly British and how you would incorporate that into the brand's identity and messaging.
