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For Companies At a Glance
- Tasks: Lead demand generation campaigns and engage high-potential prospects.
- Company: Join Synthesized, a VC-backed company transforming software testing with AI.
- Benefits: Enjoy competitive salary, equity, and hybrid work options in London and Barcelona.
- Why this job: Be part of a mission-driven team shaping a new infrastructure category.
- Qualifications: 5+ years in demand generation or ABM roles, preferably in B2B SaaS.
- Other info: Work cross-functionally with elite teams and drive measurable business impact.
The predicted salary is between 43200 - 72000 £ per year.
About Us
Synthesized is transforming how the world tests software with AI. Trusted by global leaders like Deutsche Bank, UBS, and the European Commission, our AI-powered platform enables teams to generate high-quality test data and test cases in seconds—slashing costs, accelerating delivery, and eliminating reliance on production data. We’re a VC-backed company supported by top investors. With strong traction across financial services, healthtech, and telecom, and a $90B+ market in sight, we’re scaling fast in 2025 and beyond.
The Role
Synthesized is building the future of Testing Infrastructure—a new category that replaces fragile testing tools and manual workflows with scalable, intelligent systems built for continuous delivery. We’re looking for a Demand Generation & ABM Marketing Manager to take the lead in how we identify, engage, and convert our highest-potential prospects into long-term customers. This role is ideal for someone who thrives at the intersection of data, creativity, and execution—someone who knows that great campaigns start with deep customer understanding and end with measurable business impact.
As our first dedicated demand marketer, you’ll work cross-functionally with Sales, Product Marketing, and the Executive Team to shape our pipeline strategy, design full-funnel campaigns, and execute account-based motions that drive growth. You’ll play a key role in amplifying our category story, delivering quality opportunities to Sales, and ensuring our GTM efforts are aligned with the market we’re shaping. This is a high-impact, high-ownership role for a marketer who wants to help define the go-to-market machine of a category-defining company—and isn’t afraid to build while scaling.
What You’ll Be Responsible For
- Demand Generation and ABM Strategy & Execution
- Develop and implement multi-channel demand generation campaigns (email, paid media, SEO/SEM, webinars, events) to drive qualified leads and accelerate pipeline growth.
- Optimize the marketing funnel by analyzing conversion rates and implementing strategies to improve lead quality and velocity.
- Manage and allocate the demand generation budget effectively to maximize ROI.
- Collaborate with Sales to identify high-value target accounts and develop personalized marketing strategies to engage key stakeholders.
- Execute 1:1, 1:few, and 1:many ABM campaigns, tailoring content and messaging to specific account needs and pain points.
- Sales & Marketing Alignment
- Work closely with Sales to ensure seamless lead handoff, establish lead scoring criteria, and develop joint campaign strategies.
- Provide Sales with the necessary tools, content, and insights to effectively engage and convert leads.
- Regularly review campaign performance with Sales to identify areas for improvement and collaboration.
- Analytics & Optimization
- Track and report on key performance metrics (MQLs, SQLs, pipeline contribution, conversion rates) to assess campaign effectiveness.
- Conduct A/B testing and use data-driven insights to refine and optimize marketing strategies.
- Maintain and manage marketing automation and CRM systems to ensure data integrity and campaign efficiency.
What We’re Looking For
- 5+ years of experience in demand generation and/or ABM roles within B2B SaaS, preferably in data, AI, or developer tools.
- Proven track record of designing and executing successful demand generation campaigns that drive measurable pipeline and revenue growth.
- Strong proficiency with marketing automation and CRM systems (e.g., HubSpot).
- Experience with ABM tools and strategies, including account selection, personalized content creation, and engagement tracking.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams.
- Self-starter with a proactive mindset, capable of thriving in a fast-paced, dynamic environment.
Why Join Us
- Be at the forefront of a new infrastructure category—and help define it.
- Join a mission-led company backed by top-tier investors and used by global enterprises.
- Work with a small, elite team that blends technical depth with market ambition.
- Competitive salary, meaningful equity, and hybrid flexibility across London and Barcelona.
- Opportunities for professional growth and development in a rapidly scaling startup.
Demand Generation Manager employer: Synthesized
Contact Detail:
Synthesized Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation and account-based marketing (ABM). Understanding the nuances of these strategies will help you speak confidently about how you can contribute to Synthesized's goals.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those who have experience in demand generation. Engaging with industry peers can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've executed in the past. Be ready to share metrics that demonstrate your impact on pipeline growth and lead quality, as this aligns closely with what Synthesized is looking for.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to optimise marketing strategies. Highlighting your ability to interpret data and make data-driven decisions will resonate well with the team at Synthesized.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Demand Generation Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in demand generation and ABM roles. Use specific examples of successful campaigns you've executed, focusing on measurable outcomes that demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your background in B2B SaaS and your analytical skills can contribute to Synthesized's mission and growth.
Highlight Collaboration Skills: Since the role involves working cross-functionally with Sales and Product Marketing, emphasise your collaboration and communication skills in your application. Provide examples of how you've successfully worked with different teams to achieve common goals.
How to prepare for a job interview at Synthesized
✨Understand the Company and Its Market
Before your interview, take the time to research Synthesized and its position in the market. Familiarise yourself with their AI-powered platform and how it benefits clients like Deutsche Bank and UBS. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Demand Generation Expertise
Be prepared to discuss your previous experience in demand generation and ABM roles. Highlight specific campaigns you've designed and executed, focusing on measurable outcomes. Use data to back up your claims and show how your strategies have driven pipeline growth.
✨Emphasise Collaboration Skills
Since this role involves working closely with Sales and other teams, be ready to share examples of how you've successfully collaborated in the past. Discuss how you’ve aligned marketing efforts with sales goals and contributed to joint campaign strategies.
✨Prepare for Analytical Questions
Given the emphasis on analytics in this role, expect questions about how you track and measure campaign performance. Be ready to explain your approach to A/B testing and how you use data-driven insights to optimise marketing strategies.
