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- Tasks: Lead go-to-channel strategies for innovative tech products and optimise customer journeys.
- Company: Join a global tech leader transforming digital platforms and connected experiences.
- Benefits: Enjoy a hybrid work model, competitive pay, and the chance to impact global markets.
- Why this job: Make a real difference in a fast-paced environment while collaborating with diverse teams.
- Qualifications: Bachelor’s degree and 8+ years in sales strategy or digital marketing required.
- Other info: Opportunity for contract extension and growth in a dynamic tech landscape.
Location: London (Hybrid)
Duration: 12 Months contract (Possible Extension)
Rate: £44.23 per hour (PAYE)
Work with a Global Tech Leader | High-impact role | Category Innovation
We’re seeking a strategic, data-savvy Go-to-Channel Strategy Manager to join a fast-paced, innovative team working at the intersection of product, sales, and customer experience. You’ll lead go-to-channel planning for category-defining products, collaborating with cross-functional teams across global and regional markets. This is your opportunity to make a real impact with a leading player in digital platforms, social tech, and connected experiences.
What You’ll Be Doing:- Strategy Development & Execution
- Build and execute Go-to-Channel (GTC) strategies to accelerate product adoption and sales.
- Map the full customer journey—path to purchase, key touchpoints, and behavioral insights—to optimize conversion and growth.
- Sales & Launch Readiness
- Align annual and lifetime sales goals with channel priorities.
- Ensure all operational, content, and partner readiness is in place for seamless go-to-market execution.
- Customer & Market Insights
- Design strategies to capture and respond to customer feedback loops.
- Bring voice-of-customer into product evolution and channel planning.
- Cross-Functional Collaboration
- Partner with global and regional sales leads, product marketers, and channel teams.
- Act as the connective tissue across product, insights, and execution teams.
- Regional & Global Alignment
- Tailor regional strategies that align to the global category vision and channel architecture.
- Compliance & Performance Optimization
- Ensure all channel activity complies with local legal and regulatory frameworks.
- Track sales performance, uncover insights, and recommend investments to boost velocity.
- Bachelor’s degree in Business, Marketing, or a related field.
- 8+ years’ experience in sales strategy, category management, or digital product marketing.
- Proven ability to turn consumer and competitive insights into high-impact strategies.
- Skilled in documentation, narrative building, and data storytelling.
- Experience influencing stakeholders in cross-functional environments.
- Self-starter who thrives in fast-paced, dynamic settings with ambiguity.
- Track record of driving results in tech-forward or digital-first organizations.
- Proficiency with Google Suite (Sheets, Slides, Docs)
- Outstanding organizational skills—able to manage and track high-volume requests
- Strong writing, analytical thinking, and storytelling with data
- Excellent communication and stakeholder engagement
- Cross-functional team collaboration (xFN)
- Experience working in high-growth product environments
- Background in social tech, digital ecosystems, or content platforms
- Understanding of channel partner ecosystems and sales enablement
You’ll be working at the heart of a global tech company redefining how people connect, create, and share. If you’re ready to shape the future of digital commerce—this is your role.
Strategic Marketing Specialist employer: Russell Tobin
Contact Detail:
Russell Tobin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and channel strategies. Understanding how leading companies are innovating in these areas will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the tech industry, especially those who have experience in go-to-market strategies. Engaging with them can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed go-to-channel strategies in the past. Highlighting measurable outcomes will demonstrate your capability and fit for the role.
✨Tip Number 4
Research the company’s products and their market positioning. Being able to articulate how you would enhance their go-to-channel strategy based on your findings will set you apart from other candidates.
We think you need these skills to ace Strategic Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales strategy, category management, and digital product marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and data storytelling skills. Mention specific examples of how you've influenced stakeholders and driven results in previous roles.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to inform marketing strategies or optimise customer journeys. This will demonstrate your ability to turn insights into actionable plans.
Highlight Cross-Functional Collaboration: Emphasise your experience working with cross-functional teams. Provide examples of successful collaborations that led to impactful outcomes, as this role requires strong teamwork across various departments.
How to prepare for a job interview at Russell Tobin
✨Understand the Role and Responsibilities
Before the interview, make sure you thoroughly understand the job description. Familiarise yourself with the key responsibilities such as strategy development, customer insights, and cross-functional collaboration. This will help you articulate how your experience aligns with their needs.
✨Prepare Data-Driven Examples
Since the role requires a data-savvy approach, prepare specific examples from your past experiences where you've used data to drive marketing strategies or improve sales performance. Be ready to discuss how you mapped customer journeys or optimised conversion rates.
✨Showcase Your Cross-Functional Collaboration Skills
Highlight your experience working with diverse teams. Prepare anecdotes that demonstrate your ability to influence stakeholders and collaborate effectively across different functions, as this is crucial for the role.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's strategy and market position. Inquire about their current challenges in go-to-channel strategies or how they measure success in product adoption. This demonstrates your strategic thinking and engagement.
