At a Glance
- Tasks: Manage influencer outreach, build communities, and analyse affiliate performance to drive sales.
- Company: Join a pioneering company transforming social commerce for brands like TRIP drinks.
- Benefits: Enjoy flexible work options, competitive pay, and the chance to shape the future of e-commerce.
- Why this job: Be at the forefront of social commerce, working with creators and driving brand success on TikTok.
- Qualifications: Experience with influencers and social commerce platforms, especially TikTok Shop, is essential.
- Other info: Ideal for organised, analytical individuals who thrive in fast-paced environments.
The predicted salary is between 36000 - 60000 £ per year.
This company is revolutionising social commerce, reshaping how brands thrive and grow in an era of socially enabled transactions. They manage everything from logistics and forecasting to affiliate management and Live Shopping. With a blend of unparalleled experience, expertise and state-of-the-art technology, they are changing the way brands think about social commerce, with a focus on TikTok Shop.
On TikTok Shop, Affiliate content (both short video and live shopping) is the largest contributor to brand revenue. In this role, you are responsible for:
- Deciding which affiliate content creators to work with.
- Building processes to contact them at scale.
- Approving and distributing product samples.
- Ensuring creators regularly post content.
- Building communities to keep creators engaged and motivated to generate sales.
You are the subject matter expert on affiliate marketing, providing your expertise to support all the company’s brands.
Core responsibilities:
- Manage the outreach and contracting of all Affiliate Content Creators.
- Research and analyse what makes an effective affiliate content creator.
- Build processes and manage overseas Virtual Assistants to contact hundreds of creators every day.
- Manage a budget of samples, commissions and fixed fees to agree collaborations with creators.
- Build Affiliate strategies for key campaign moments or product launches.
- Monitor the efficiency of your creator outreach and make changes to improve conversion rate and speed.
- Build communities of creators in Lark and WhatsApp groups.
- Run competitions to encourage increased content output.
- Analyse Affiliate performance, improving understanding of which creators perform best.
- Refine your view on what makes an effective content creator.
Who you are:
- Highly organised and structured.
- Naturally analytical.
- Process oriented.
- Clear communicator.
Essential qualifications:
- Existing knowledge, understanding and experience of working with Influencers and Affiliates selling on Social Commerce platforms (primarily TikTok Shop).
Preferred qualifications:
- Experience working at an early-stage start-up.
Influencer Marketing Manager employer: BrighterBox
Contact Detail:
BrighterBox Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Familiarise yourself with TikTok Shop and its affiliate marketing landscape. Understanding the platform's unique features and trends will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with current influencers and affiliate marketers on TikTok. Engaging with them can provide insights into what brands are looking for and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully managed influencer campaigns in the past. This will highlight your ability to drive performance and results.
✨Tip Number 4
Stay updated on the latest trends in social commerce and influencer marketing. Being knowledgeable about emerging strategies will position you as a forward-thinking candidate who can contribute to the company's growth.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and social commerce. Emphasise any previous roles where you've worked with affiliate content creators or managed campaigns on platforms like TikTok.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social commerce and your understanding of the TikTok Shop platform. Mention specific strategies you would implement to engage creators and drive sales, showcasing your analytical skills.
Showcase Your Analytical Skills: Provide examples of how you've used data analysis to improve marketing strategies in past roles. Highlight any tools or methodologies you are familiar with that can help track creator performance and optimise outreach processes.
Demonstrate Your Organisational Skills: Discuss your experience in managing multiple projects or campaigns simultaneously. Detail how you build and standardise processes to ensure efficiency, especially when dealing with large numbers of creators.
How to prepare for a job interview at BrighterBox
✨Showcase Your Analytical Skills
Since the role requires a naturally analytical mindset, be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed performance metrics and what actions you took based on your findings.
✨Demonstrate Your Organisational Abilities
This position involves managing multiple brands and creators simultaneously. Share specific strategies or tools you've used to stay organised and meet tight deadlines. Highlight any experience you have with project management software or methods.
✨Familiarise Yourself with TikTok Shop
As the role focuses on TikTok Shop, make sure you understand its features and how affiliate marketing works on this platform. Be ready to discuss trends you've noticed and how they could impact the company's strategy.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills, especially regarding creator outreach and community building. Think of scenarios where you had to overcome challenges in collaboration or content creation, and how you managed those situations.