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- Tasks: Lead creative campaigns for immersive sports and entertainment experiences.
- Company: Join a dynamic agency specialising in innovative sports marketing and experiential content.
- Benefits: Competitive day rates of £300-600, flexible freelance opportunities.
- Why this job: Be at the forefront of culture, driving fan engagement and brand success.
- Qualifications: Senior level experience in art direction with a strong portfolio in sports marketing.
- Other info: Collaborate with top talent and work on exciting ad hoc projects.
We are looking for conceptual talent with portfolios full of immersive events/experiential, quality content and big ideas that build brands in this space. We are supporting a global sports marketing agency with a roster of top freelance talent for ad hoc projects. We would love to hear from talented freelancers with experience delivering high quality brand comms for fans in sport, music and entertainment.
Day rates - circa £300-600 depending on experience.
We are thrilled to be supporting one of London's leading experiential agencies with this growth hire. With incredible brand relationships in fan culture in sports, music, gaming and beyond you will be concepting and executing creative campaigns that are at the forefront of culture - driving fan engagement and brand success.
As a Lead Art Director, you will be beyond confident working independently but also productive in bespoke partnerships with colleagues in copy, tech, strategy, social/influencers and beyond.
About Us: As a dynamic and innovative agency specialising in sports marketing, with a focus on experiential and content marketing - we pride ourselves on creating immersive and engaging campaigns that connect brands with their target audience in the world of sports and entertainment. Our team is passionate, creative, and dedicated to delivering exceptional results for our clients.
Position Overview: We are seeking a highly skilled and experienced Lead Art Director to join our team. The ideal candidate will bring a wealth of creativity, strategic thinking, and leadership to drive the visual direction of our campaigns. As a Lead Art Director, you will play a pivotal role in conceptualising and executing visually stunning and compelling experiences that resonate with sports/entertainment enthusiasts and captivate our clients' target demographics.
Responsibilities:
- Creative Leadership: Lead the creative vision for experiential and content marketing campaigns, ensuring alignment with brand objectives and client expectations.
- Collaborate with cross-functional teams, including strategists, copywriters, and account managers, to bring concepts to life.
- Campaign Development: Conceptualize and design high-impact, immersive experiences for live events, activations, and digital platforms.
- Create visually compelling content across various mediums, including print, digital, and social media.
- Brand Consistency: Ensure the visual consistency and integrity of brand identities across all touchpoints.
- Provide guidance and mentorship to junior designers, fostering a collaborative and creative work environment.
- Client Interaction: Act as a key point of contact for clients, presenting and articulating creative concepts effectively.
- Incorporate client feedback and insights into the creative process, maintaining strong client relationships.
- Trend Awareness: Stay abreast of industry trends, emerging technologies, and creative best practices to continually enhance the agency's creative capabilities.
Qualifications:
- Established Senior level experience in art direction, with a significant focus on sports marketing, experiential marketing, and content creation.
- Portfolio: A strong portfolio showcasing a diverse range of creative work, including experiential campaigns, digital content, and branding initiatives.
- Technical Skills: Proficiency in industry-standard design software (Adobe Creative Suite, etc.).
- Knowledge of the latest design trends and technologies.
- Leadership: Proven experience leading and inspiring creative teams.
- Excellent communication and presentation skills.
Contact Detail:
OWL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mid-Snr Creative (Sponsorship/Activation) (Freelance Roster)
✨Tip Number 1
Network within the sports and entertainment industry. Attend events, workshops, and conferences where you can meet professionals in the field. Building relationships with people who work at agencies or brands can lead to freelance opportunities.
✨Tip Number 2
Showcase your portfolio effectively. Make sure it highlights your best experiential campaigns and creative projects. Tailor your portfolio to reflect the type of work that aligns with the agency's focus on immersive experiences in sports and entertainment.
✨Tip Number 3
Stay updated on industry trends and emerging technologies. Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of what's happening in experiential marketing and sports branding.
✨Tip Number 4
Prepare for client interactions by practising your presentation skills. Be ready to articulate your creative concepts clearly and confidently, as strong communication is key to building relationships and securing projects.
We think you need these skills to ace Mid-Snr Creative (Sponsorship/Activation) (Freelance Roster)
Some tips for your application 🫡
Tailor Your Portfolio: Make sure your portfolio highlights immersive events and experiential campaigns that align with the job description. Showcase your best work in sports, music, and entertainment to demonstrate your relevant experience.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for creative leadership in experiential marketing. Mention specific projects where you led teams and achieved successful outcomes, and explain how your vision aligns with the agency's goals.
Highlight Collaboration Skills: In your CV and application, emphasise your ability to work collaboratively with cross-functional teams. Provide examples of how you've partnered with strategists, copywriters, and other creatives to bring concepts to life.
Showcase Trend Awareness: Demonstrate your knowledge of industry trends and emerging technologies in your application. Mention any recent projects where you incorporated innovative ideas or tools, showing that you stay ahead in the creative field.
How to prepare for a job interview at OWL
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work in experiential marketing and brand communications. Tailor it to include projects that resonate with the sports, music, and entertainment sectors, as this will demonstrate your understanding of the industry.
✨Understand the Brand
Research the agency and their clients thoroughly before the interview. Familiarise yourself with their past campaigns and current projects. This knowledge will allow you to speak confidently about how your creative vision aligns with their brand objectives.
✨Prepare for Collaboration Questions
Since the role involves working closely with cross-functional teams, be ready to discuss your experience in collaboration. Prepare examples of how you've successfully partnered with copywriters, strategists, and other creatives to bring concepts to life.
✨Stay Current with Trends
Demonstrate your awareness of the latest trends in experiential marketing and design. Be prepared to discuss how you incorporate these trends into your work and how they can enhance client campaigns, showing that you are proactive and forward-thinking.
