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For Companies At a Glance
- Tasks: Lead growth marketing strategies and manage a dynamic team to drive customer acquisition.
- Company: Join Hiccup, a vibrant fashion brand focused on empowering women through affordable style.
- Benefits: Enjoy hybrid work options, career development opportunities, and a chance to shape company strategy.
- Why this job: Be part of a fast-paced environment where your ideas can directly impact growth and success.
- Qualifications: Experience in growth marketing, especially in paid media and fashion, is essential.
- Other info: Opportunity to scale your team and take on a C-suite role in the future.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a strategic and hands-on Head of Growth to lead all growth areas for Hiccup, including performance marketing, CRM, affiliates, SEO, and more. This role is critical in driving customer acquisition, retention, and revenue growth while managing a multi-disciplinary team. This position has a career development opportunity to take ownership of the company’s growth strategy as a C-suite member.
Key Responsibilities:
- Develop and execute comprehensive growth strategies targeting a female audience, leveraging multiple growth areas: CRM, affiliates, SEO, performance marketing, and more.
- Drive retention and improve customer payback period by implementing strategies that enhance customer loyalty, increase repeat purchases, and optimize acquisition costs relative to customer lifetime value.
- Strong focus on performance marketing efforts, with the goal of optimizing ad campaigns to achieve and exceed ROI targets while scaling the monthly spend to 7 digits across all platforms (Meta, Google, Tiktok and Pinterest).
- Manage and mentor a team of two growth professionals and scale the team to 10 people by next year.
- Take over new channel expansion once we lay the foundation for scalable growth processes and establish best practices across all marketing functions.
Qualifications:
- Strong experience in growth-focused roles, with significant expertise in paid media.
- Proven track record in fashion, experience in affordable fashion as a plus.
- Strong understanding of all growth channels incl. performance marketing, CRM, affiliates, SEO, and other.
- Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies.
- Leadership experience in managing and scaling teams, combined with a hands-on approach to execution.
- Ambitious and driven, with the capacity to thrive in a fast-paced, high-growth environment.
Location: London - hybrid
Contact Detail:
HiCCUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in growth marketing, especially in the fashion industry. Understanding what strategies have been successful for other brands targeting a female audience can give you an edge in discussions during interviews.
✨Tip Number 2
Prepare to discuss specific performance marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to optimise ad spend and achieve ROI targets, as this will be crucial for the role.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've successfully managed and scaled teams. Highlighting your hands-on approach and mentorship experiences will resonate well with our expectations for this position.
✨Tip Number 4
Network with professionals in the growth marketing space, particularly those with experience in affordable fashion. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out in the application process.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in growth marketing, especially in areas like performance marketing, CRM, and SEO. Use specific metrics to demonstrate your achievements, such as ROI improvements or customer retention rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for growth marketing and your understanding of the fashion industry. Mention how your skills align with the company's goals, particularly in targeting a female audience and driving customer loyalty.
Showcase Leadership Experience: Since this role involves managing a team, emphasise your leadership experience. Provide examples of how you've successfully mentored team members and scaled teams in previous roles.
Highlight Analytical Skills: Demonstrate your analytical capabilities by discussing how you've used data to inform marketing strategies. Include specific examples of how your insights led to successful campaigns or improved performance metrics.
How to prepare for a job interview at HiCCUP
✨Showcase Your Strategic Thinking
As the Head of Growth Marketing, you'll need to demonstrate your ability to develop and execute comprehensive growth strategies. Be prepared to discuss specific examples of how you've successfully targeted audiences in the past, particularly focusing on female demographics.
✨Highlight Your Performance Marketing Expertise
Given the strong focus on performance marketing, make sure to share your experiences with optimising ad campaigns. Discuss any successful ROI targets you've achieved and how you scaled budgets across platforms like Meta, Google, TikTok, and Pinterest.
✨Demonstrate Leadership Skills
This role involves managing and mentoring a team, so be ready to talk about your leadership style. Share examples of how you've successfully scaled teams in the past and how you plan to foster growth within your team at Hiccup.
✨Prepare for Analytical Questions
Exceptional analytical skills are crucial for this position. Be prepared to discuss how you've interpreted data to inform your strategies. Bring examples of how your analytical insights have led to actionable outcomes in previous roles.
