Sales Executive London, United Kingdom

Sales Executive (Base salary + commission – OTE £45-50,000)
About us
At Liberis, our mission is to empower small and medium-sized businesses by removing finance as a friction to growth, delivering contextual, embedded financial solutions to support merchants at every stage of their business lifecycle.
The Role
As a Sales Executive, you will manage your own pipeline and work with business owners to understand their funding needs, sell the Liberis solution and then assist them through the process to completed funding. Uniquely, our partnership model drives a high volume of qualified, inbound leads that our Sales team are experts in converting.
In this role, you’ll engage directly with business owners to understand their funding needs, present the Liberis solution, and support them throughout the process to secure funding. Internally, you’ll collaborate closely with teams across Partnerships, Operations, and Risk to ensure an outstanding customer experience from start to finish.
What you’ll be doing
Own and manage a pipeline of warm inbound leads, guiding customers from initial outreach through to funding, ensuring a smooth and supportive experience at every stage
Conduct discovery calls with business owners to understand their operations, funding goals, and ROI expectations — using this insight to tailor and position the Liberis solution effectively
Present, explain, and position funding offers in a clear, compelling way, highlighting key benefits and addressing potential objections or comparisons with alternative solutions
Communicate proactively and professionally across phone, email, SMS, and WhatsApp to build rapport, maintain momentum, and close deals efficiently
Collaborate with colleagues in Partnerships, Risk, and Operations to ensure a frictionless customer journey from qualification to funding
Consistently work toward individual and team sales targets, with clear KPIs tracking your performance across key funnel stages — from contact to conversion
Represent Liberis with professionalism and enthusiasm in all customer interactions
Serve as a role model and mentor, providing guidance and support to junior members of the sales team
What we think you’ll need
We believe you’ll excel in this role if you have:
A proven track record of success in sales, consistently hitting and exceeding targets
A strategic, process-driven approach to selling, with excellent time management and prioritisation skills
Exceptional communication skills and the ability to build strong, lasting relationships
A collaborative mindset, thriving as part of a team to achieve shared goals
A goal-oriented and positive attitude, with a problem-solving approach that actively seeks creative solutions to overcome challenges and drive continuous improvement
We don’t expect you to tick every box—your potential and mindset matter just as much!
What happens next?
Think this sounds like the right next move for you? Or if you’re not completely confident that you fit our exact criteria, apply anyway and we can arrange a call to see if the role is fit for you. Humility is a wonderful thing, and we are interested in hearing about what you can add to Liberis!
Our hybrid approach
Working together in person helps us move faster, collaborate better, and build a great Liberis culture. Our hybrid working policy requires team members to be in the office at least 3 days a week, but ideally 4 days. At Liberis, we embrace flexibility as a core part of our culture, while also valuing the importance of the time our teams spend together in the office.
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