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- Tasks: Lead the development of a programmatic media unit and enhance advertising strategies.
- Company: Join a FTSE 250 client transforming the Digital Out of Home advertising landscape.
- Benefits: Enjoy a competitive salary, bonuses, and the chance to work hybrid in Central London.
- Why this job: Be at the forefront of innovation in a high-growth digital-first media business.
- Qualifications: Proven experience in OOH/DOOH advertising and strong knowledge of programmatic media required.
- Other info: This role is unique and has the potential to reshape revenue generation for the company.
The predicted salary is between 100000 - 150000 £ per year.
Location: Central London (Hybrid)
Salary: Circa £125,000 + Bonus & Benefits
Type: Full-Time, Permanent, 2-3 Days per week in Central London
Role Purpose
We are working with a FTSE 250 client who are looking for a commercially driven Director of Programmatic DOOH to lead the development of a programmatic led media unit. This individual will build their media strategy, enhancing the value of their advertising estate, and generating new income streams across Digital Out of Home (DOOH) formats.
The ideal candidate will have in-depth understanding of programmatic media in DOOH, a strong network within the agency and AdTech ecosystems, and a proven track record of commercial leadership. We need someone who can work at pace and challenge the business into a new way of working. This role is going to be the first of its kind in house & has the potential to change the landscape of how this company generates revenue in the years to come.
Key Responsibilities
- Strategic Development & Execution
- Define and execute the client's DOOH and programmatic media strategy, with a focus on scaling monetisation across assets.
- Develop and build the in-house media unit to deliver commercial success and operational excellence.
- Lead cross-functional initiatives to take the estate into the programmatic landscape and ensure alignment with wider commercial goals.
- Partnerships & Stakeholder Engagement
- Establish and grow relationships with Demand Side Platforms (DSPs), SSPs, and priority AdTech partners to drive revenue and innovation.
- Build strong working relationships with agencies, independent trading desks, and technology vendors to expand demand and adoption.
- Commercial Growth & Performance
- Deliver and exceed revenue targets through programmatic monetisation strategies, aiming to double media income within 5 years.
- Identify new brand opportunities including full-site takeovers, experiential integrations, and audience-led solutions.
- Data, Insights & Technology
- Oversee the development of the client’s AdTech architecture to support scalable programmatic buying.
- Use analytics to define campaign objectives, targeting criteria, and performance measurement frameworks.
- Collaborate with internal marketing and commercial teams to create compelling brand narratives powered by data.
Experience
- Proven experience in OOH/DOOH advertising, media sales, or as a Digital Media Trader within an agency or media owner environment.
- Strong track record in programmatic advertising, with deep knowledge of DSPs, SSPs, and programmatic infrastructure.
- A well-established network across UK media agencies, trading desks, and AdTech platforms.
Benefits
Salary: Circa £125,000 + Bonus & Benefits Opportunity to shape the future of a high-growth, digital-first media business
Director of Programmatic DOOH employer: Vivo Talent Solutions
Contact Detail:
Vivo Talent Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Programmatic DOOH
✨Tip Number 1
Network actively within the AdTech and agency ecosystems. Attend industry events, webinars, and conferences to meet key players in programmatic DOOH. Building relationships with professionals in these spaces can open doors and provide insights into potential opportunities.
✨Tip Number 2
Stay updated on the latest trends and technologies in programmatic advertising and DOOH. Subscribe to relevant newsletters, follow industry leaders on social media, and engage in discussions to demonstrate your knowledge and passion for the field during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in driving revenue through programmatic strategies. Be ready to share specific examples of how you've scaled monetisation or developed innovative solutions in past roles, as this will showcase your capability to lead the new media unit.
✨Tip Number 4
Research the company’s current media strategy and identify areas where you can add value. Tailor your conversations to highlight how your experience aligns with their goals, particularly in enhancing their advertising estate and generating new income streams.
We think you need these skills to ace Director of Programmatic DOOH
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in programmatic media and DOOH advertising. Use specific examples of past achievements that demonstrate your commercial leadership and strategic development skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the industry. Discuss how your background aligns with the company's goals and how you can contribute to their vision of enhancing their advertising estate.
Showcase Your Network: Mention your established relationships within the agency and AdTech ecosystems. Highlight any partnerships you've developed that could be beneficial for the company, as this role requires strong stakeholder engagement.
Demonstrate Data-Driven Decision Making: Provide examples of how you've used data analytics to drive campaign success in previous roles. This will show your ability to oversee the development of AdTech architecture and support scalable programmatic buying.
How to prepare for a job interview at Vivo Talent Solutions
✨Showcase Your Programmatic Expertise
Make sure to highlight your in-depth understanding of programmatic media, especially in the DOOH space. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to revenue growth.
✨Demonstrate Commercial Acumen
Since this role is commercially driven, come equipped with examples of how you've successfully led commercial initiatives. Discuss your experience in exceeding revenue targets and how you plan to apply that knowledge to this new position.
✨Network Knowledge is Key
Given the importance of relationships in this role, be ready to talk about your existing network within the agency and AdTech ecosystems. Mention any key partnerships you've developed and how they could benefit the company.
✨Prepare for Strategic Discussions
This position requires strategic development and execution. Prepare to discuss your approach to defining and executing a media strategy, including how you would scale monetisation across assets and lead cross-functional initiatives.
