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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns to boost brand awareness and generate leads.
- Company: Join a fast-growing tech company committed to innovation and success.
- Benefits: Enjoy flexible working, competitive salary, and a dynamic work environment.
- Why this job: Make a real impact while collaborating with a passionate sales team.
- Qualifications: Experience in B2B marketing, strong content creation skills, and HubSpot proficiency required.
- Other info: Work from our Slough office three days a week with remote options.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for an enthusiastic and driven Brand Awareness Marketing Manager to join our dynamic team and play a key role in growing our brand presence within the UK market. This role focuses on developing and executing outbound marketing campaigns with the Sales teams that drive brand awareness, generate leads, and ultimately contribute to business growth.
Location: Flexible working, Slough office 3 days per week.
Key Responsibilities:
- UK Sales Support: Work closely with the UK sales team to develop and implement targeted marketing campaigns that support their goals and generate qualified leads.
- Regular Communication: Establish strong lines of communication with the UK sales team through regular meetings, joint planning sessions, and ongoing feedback loops to ensure alignment.
- Understanding Sales Goals: Gain a deep understanding of the sales team’s targets, challenges, and priorities to develop marketing campaigns that directly support those goals.
- Shared Insights: Share valuable market insights, customer data, and campaign performance data with the sales team to help refine their strategies and improve effectiveness.
- Outbound Content Strategy: Develop and implement a content marketing strategy focused on creating high-quality, valuable content that attracts and engages our target audience, including:
- Asset Creation: Create compelling lead magnets such as ebooks, webinars, and white papers to grow our email list.
- Email Marketing: Manage and segment our email list to deliver personalised and effective email campaigns.
- Public Relations: Draft and distribute press releases to announce company news, product launches, and other relevant events.
- Case Studies: Develop compelling case studies that showcase our successful IT projects and client testimonials.
- Lead Generation Focus: Generate qualified leads for the UK sales team by attracting potential customers who are genuinely interested in the company’s products or services.
- Lead Qualification: Implement processes to qualify leads, ensuring the sales team is provided with high-quality leads that have a strong potential for conversion.
- Lead Nurturing: Involve in nurturing leads through the sales funnel, providing them with valuable content and information that keeps them engaged.
- Outbound Marketing: Execute outbound marketing activities to reach new audiences and generate interest in our products and services.
- HubSpot Expertise: Utilise HubSpot for data management, workflow creation, and campaign automation to optimise marketing efforts and track results.
Essential Skills and Experience:
- Proven experience in a similar B2B marketing role with a focus on brand awareness and lead generation.
- Strong understanding of outbound marketing strategies and tactics.
- Excellent content creation skills, including writing, editing, and proofreading.
- Experience with email marketing platforms and best practices.
- Proficiency in HubSpot, specifically in data management, workflow creation, and campaign automation.
- Strong analytical skills with the ability to track and measure campaign performance.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- A passion for technology and the IT industry.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.
- Be part of a growing company with a strong commitment to innovation.
- Make a real impact on the company’s success.
Marketing Manager employer: AG Consultancy & Apps Ltd.
Contact Detail:
AG Consultancy & Apps Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with our brand and its presence in the UK market. Understanding our current marketing strategies and how they align with sales goals will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the marketing and sales sectors, especially those who have experience in B2B environments. This can provide you with insights into effective lead generation tactics and may even lead to referrals.
✨Tip Number 3
Showcase your expertise in HubSpot by preparing examples of how you've used it to manage campaigns or improve lead qualification processes. Being able to discuss specific metrics or outcomes will set you apart.
✨Tip Number 4
Prepare to discuss your content creation skills by bringing samples of your work, such as case studies or email campaigns. Highlighting your ability to create engaging content will be crucial for this role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly focusing on brand awareness and lead generation. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention your understanding of outbound marketing strategies and how your skills align with the responsibilities outlined in the job description.
Showcase Your Content Creation Skills: Include samples of your content creation work, such as case studies, email campaigns, or press releases. This will demonstrate your ability to produce high-quality, engaging content that attracts and retains customers.
Highlight HubSpot Proficiency: If you have experience with HubSpot, be sure to mention it prominently in your application. Detail how you've used it for data management, workflow creation, and campaign automation in previous roles.
How to prepare for a job interview at AG Consultancy & Apps Ltd.
✨Know Your Audience
Before the interview, research the company and its target audience. Understand their brand values and how they position themselves in the market. This will help you tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, particularly those focused on brand awareness and lead generation. Be ready to discuss the strategies you used, the results achieved, and how they can be applied to the role at this company.
✨Demonstrate HubSpot Proficiency
Since HubSpot expertise is essential for this role, be prepared to discuss your experience with the platform. Highlight any specific campaigns you've managed using HubSpot, focusing on data management, workflow creation, and campaign automation.
✨Communicate Effectively
Given the importance of communication with the sales team, practice articulating your thoughts clearly and concisely. Be ready to discuss how you would establish strong lines of communication and collaboration with the sales team to achieve shared goals.
