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- Tasks: Lead marketing strategies and campaigns for exciting sports betting brands.
- Company: Join a dynamic UK sports betting company based in Cardiff, launching new brands.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and creativity.
- Why this job: Be part of a fast-paced industry, making an impact in customer acquisition and brand launches.
- Qualifications: Experience in sports betting or gaming marketing is essential; digital marketing skills are a must.
- Other info: Opportunity to work closely with various teams and manage agency relationships.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd.
Responsibilities:
- Own the marketing strategy across all brands – from planning to execution.
- Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
- Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
- Oversee creative and messaging alignment across all platforms.
- Coordinate brand launches, ensuring effective market entry.
- Work closely with operations, product, and compliance to ensure alignment and efficiency.
- Manage agency relationships and, where needed, recruit freelancers or in-house support.
- Report on marketing KPIs and performance insights to leadership.
Requirements:
- Proven experience in sports betting, gaming, or regulated entertainment marketing.
- Strong background in digital acquisition and growth marketing.
- A self-starter who’s comfortable building from the ground up.
Marketing Manager employer: Betting Jobs
Contact Detail:
Betting Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in sports betting marketing. Understanding the nuances of customer acquisition in this sector will help you stand out during discussions with us.
✨Tip Number 2
Network with professionals in the sports betting industry. Attend relevant events or join online forums to connect with others who can provide insights and potentially refer you to opportunities at our company.
✨Tip Number 3
Prepare to discuss your previous campaigns in detail. Be ready to share specific examples of how you've driven customer acquisition and improved ROI, as this will demonstrate your expertise to us.
✨Tip Number 4
Showcase your understanding of digital marketing channels. Highlight your experience with PPC, SEO, and social media strategies, as these are crucial for the role and will impress us during the interview process.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports betting and digital marketing. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the sports betting industry and outline how your skills align with the responsibilities of the Marketing Manager role. Mention any successful strategies you've implemented in previous positions.
Showcase Your Digital Skills: Emphasise your proficiency in managing digital acquisition channels such as PPC, SEO, and social media. Provide examples of how you've driven customer acquisition and improved ROI in past roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any experience you have in cross-functional collaboration. Discuss how you've coordinated with operations, product, or compliance teams to achieve marketing goals.
How to prepare for a job interview at Betting Jobs
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss your approach to developing and executing marketing strategies. Highlight any previous experiences where you successfully drove customer acquisition campaigns, especially in the sports betting or gaming sectors.
✨Demonstrate Digital Acumen
Since the role involves managing various digital acquisition channels, be ready to talk about your experience with PPC, SEO, social media, and affiliates. Share specific examples of campaigns you've managed and their outcomes.
✨Align with Company Values
Research the company’s brands and understand their market positioning. During the interview, express how your values align with theirs and how you can contribute to their upcoming brand launches.
✨Prepare for KPI Discussions
As reporting on marketing KPIs is a key responsibility, come equipped with insights from your past roles. Be ready to discuss how you measure success and what metrics you consider most important in evaluating marketing performance.
