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- Tasks: Lead digital marketing strategies and manage PPC and SEO campaigns for exciting brands.
- Company: Join a dynamic company focused on grassroots execution and innovation in digital marketing.
- Benefits: Enjoy competitive salary, early finishes on Fridays, and bonuses after 2 years of service.
- Why this job: Make a real impact with autonomy and direct access to senior leadership in a fast-paced environment.
- Qualifications: Proven PPC and SEO experience, analytical mindset, and interest in sports or media is a plus.
- Other info: Hybrid working potential and opportunities for professional growth in a supportive culture.
The predicted salary is between 34000 - 51000 £ per year.
We're looking for a hands-on, strategic digital marketing specialist to lead our performance marketing efforts across a group of exciting brands. This role is ideal for someone who thrives in both the thinking and the doing - blending high-level digital strategy with the execution and analysis of PPC and SEO campaigns.
This is what you'll be doing:
- Developing and delivering effective PPC and SEO strategies that drive growth across multiple brands.
- Executing and managing day-to-day search marketing campaigns, including keyword research, ad copy creation, bid management, and optimisation.
- Using data-driven insights and analytics to track performance and refine campaign activity.
- Ensuring all brands rank highly in search engines, staying on top of industry trends and algorithm changes.
- Using a variety of tools and platforms (e.g., Google Ads, GA4, Search Console, SEMrush, Ahrefs) to optimise performance.
- Reporting directly to the Board, providing clear insight into performance, opportunities, and ROI.
The skills and experience you'll bring to the team:
- Proven experience in hands-on PPC and SEO - strategy, execution, and analysis.
- Strong understanding of performance metrics, keyword planning, and search engine algorithms.
- Experience working across multiple brands or a portfolio.
- Comfortable working autonomously - this is a standalone role with no direct reports.
- Analytical mindset, confident using data to drive decisions and improve results.
- An interest in sports, media, or advertising would be a big plus.
The excellent benefits you'll receive in return:
- You'll take a key role in shaping digital growth for a portfolio of brands.
- Direct line to senior leadership with real impact and autonomy.
- An environment focused on grassroots execution, not layers of management.
- Opportunity to grow your profile and influence as the digital lead in a dynamic, evolving business.
- Competitive starting salary.
- On site parking.
- Early finish on a Friday.
- Bonus after 2 years of continuous service.
- Additional annual leave after 5 & 7 years of continuous service.
- Sickness pay scheme.
- Referral scheme bonus.
Are you up to the challenge? If you're ready to take the lead in a fast-paced, innovative environment and make a real impact as an Head of Digital, we'd love to hear from you. Apply today to take the next step in your marketing career.
If you have any further questions then please contact Kim Partridge.
Head of Digital employer: Yolk Recruitment
Contact Detail:
Yolk Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Stay updated on algorithm changes and industry news to demonstrate your proactive approach during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Highlight how you used data to drive decisions and improve results.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience in managing multiple brands. This can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare thoughtful questions about the company's current digital strategies and performance metrics. This shows your genuine interest in the role and helps you stand out as a candidate.
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and SEO, focusing on specific campaigns you've managed. Use metrics to demonstrate your success, such as increased traffic or improved ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's needs. Mention your analytical mindset and ability to work autonomously, as these are key for this role.
Showcase Relevant Tools Experience: Mention your proficiency with tools like Google Ads, GA4, and SEMrush in your application. Provide examples of how you've used these tools to optimise campaigns and drive growth.
Highlight Industry Knowledge: If you have an interest in sports, media, or advertising, make sure to include this in your application. It shows that you understand the context in which the brands operate and can contribute to their growth.
How to prepare for a job interview at Yolk Recruitment
✨Showcase Your Hands-On Experience
Be prepared to discuss specific PPC and SEO campaigns you've managed. Highlight your role in strategy development, execution, and analysis, as this will demonstrate your ability to blend high-level thinking with practical application.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data-driven insights to improve campaign performance. Discuss the tools you've used, like Google Ads or SEMrush, to track metrics and refine strategies.
✨Stay Updated on Industry Trends
Research the latest trends in digital marketing, especially regarding PPC and SEO. Being able to discuss recent algorithm changes or industry shifts will show that you're proactive and knowledgeable about the field.
✨Express Your Passion for Sports and Media
If you have an interest in sports, media, or advertising, make sure to mention it during the interview. This can set you apart from other candidates and align you more closely with the company's focus and values.
