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- Tasks: Lead global paid media campaigns and optimise performance using data-driven strategies.
- Company: Join an innovative, sustainable materials business listed on the London Stock Exchange.
- Benefits: Enjoy a hybrid work setup, competitive salary, and opportunities for career growth.
- Why this job: Make a visible impact in a fast-paced, purpose-led environment with a supportive team.
- Qualifications: Experience in paid media management and strong understanding of performance marketing strategies required.
- Other info: Global experience, especially in EU and US markets, is a plus.
The predicted salary is between 50000 - 55000 £ per year.
Salary - £50,000 - £55,000 base
Location - Hybrid, 3 days in office, central London
We’re working with an innovative, pioneering business in the sustainable materials industry. They are a growing global business that is listed on the London Stock Exchange with ambitious plans. They’re looking for a Performance Marketing Specialist to lead Paid Media across key markets. This is a hands-on, strategic role for someone who loves turning data into action. The right person will be results-driven, comfortable engaging with senior stakeholders, and excited by the opportunity to make a visible impact in a fast-moving, purpose-led business.
You will:
- Lead the setup, execution, and optimisation of global paid media campaigns across Google Ads, Meta, and Bing.
- Craft strategic, data-driven approaches to drive performance across both paid and organic search.
- Use A/B testing, keyword research, and audience insights to maximise ROI.
- Monitor, analyse, and report on campaign performance – and use insights to fuel continuous improvement.
- Manage an external SEO agency and play a key role in implementing best practices and contributing to technical SEO fixes alongside the digital and development teams.
- Spot trends, test new ideas, and bring innovation into the mix, from new platforms to smarter targeting tactics.
You’ll have:
- Proven experience in paid media campaign management across platforms (Google Ads, Meta, Bing).
- Strong understanding of performance marketing strategy and the tools to execute it.
- Nice to have, a good working knowledge of SEO fundamentals, from keyword research to on-page optimisation and technical fixes.
- Experience using platforms like Google Analytics, Google Ads Manager, SEMrush (or similar) to inform and refine your work.
- Confident communication skills and the ability to translate complex data into clear reports.
- A proactive, curious mindset and a desire to test, learn, and iterate.
- Global experience is ideal, particularly working in the EU and US markets.
Why apply?
- Join a forward-thinking company with sustainability at its core.
- Shape and grow a key performance function within a supportive and ambitious digital team.
- Enjoy a hybrid working setup tailored to your needs.
- Competitive salary and benefits – with room to grow your career in a business that’s growing globally.
Performance Marketing Specialist employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in paid media. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign success. Be ready to discuss specific metrics and outcomes from previous campaigns you've managed.
✨Tip Number 3
Network with professionals in the sustainable materials industry or related fields. Engaging with others in this space can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 4
Research the company’s current marketing strategies and be prepared to suggest innovative ideas that align with their goals. Showing initiative and a proactive mindset can set you apart from other candidates.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid media campaign management, particularly with platforms like Google Ads, Meta, and Bing. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and sustainability. Mention how your skills align with the company's goals and how you can contribute to their ambitious plans.
Showcase Data-Driven Achievements: When detailing your experience, focus on your ability to turn data into actionable insights. Provide examples of how you've used A/B testing, keyword research, and audience insights to improve campaign performance.
Prepare for Potential Questions: Anticipate questions related to your experience with SEO fundamentals and performance marketing strategies. Be ready to discuss how you've managed external agencies and contributed to technical SEO fixes in past roles.
How to prepare for a job interview at Cranberry Panda
✨Showcase Your Data Skills
As a Performance Marketing Specialist, your ability to turn data into actionable insights is crucial. Be prepared to discuss specific examples of how you've used data analysis to optimise campaigns and improve ROI in previous roles.
✨Demonstrate Your Strategic Thinking
This role requires a strategic mindset. During the interview, highlight your experience in crafting data-driven marketing strategies. Discuss how you approach campaign planning and execution, and be ready to share any successful strategies you've implemented.
✨Engage with Stakeholders
Since you'll be working with senior stakeholders, it's important to demonstrate your communication skills. Prepare to explain complex data in simple terms and show how you've effectively collaborated with different teams in the past.
✨Stay Ahead of Trends
The performance marketing landscape is always evolving. Show your enthusiasm for innovation by discussing recent trends or new platforms you've explored. Be ready to share ideas on how you could bring fresh tactics to the company's paid media strategy.
