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- Tasks: Lead and optimise global paid media campaigns across major platforms.
- Company: Join a pioneering business in the sustainable materials industry, listed on the London Stock Exchange.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for career growth.
- Why this job: Make a visible impact in a fast-paced, purpose-driven environment with a supportive team.
- Qualifications: Experience in paid media management and strong performance marketing strategy skills required.
- Other info: Global experience, especially in EU and US markets, is a plus.
The predicted salary is between 50000 - 55000 £ per year.
Salary - £50,000 - £55,000 base
Location - Hybrid, 3 days in office, central London
We’re working with an innovative, pioneering business in the sustainable materials industry. They are a growing global business that is listed on the London Stock Exchange with ambitious plans. They’re looking for a Performance Marketing Specialist to lead Paid Media across key markets. This is a hands-on, strategic role for someone who loves turning data into action. The right person will be results-driven, comfortable engaging with senior stakeholders, and excited by the opportunity to make a visible impact in a fast-moving, purpose-led business.
You will:
- Lead the setup, execution, and optimisation of global paid media campaigns across Google Ads, Meta, and Bing.
- Craft strategic, data-driven approaches to drive performance across both paid and organic search.
- Use A/B testing, keyword research, and audience insights to maximise ROI.
- Monitor, analyse, and report on campaign performance – and use insights to fuel continuous improvement.
- Manage an external SEO agency and play a key role in implementing best practices and contributing to technical SEO fixes alongside the digital and development teams.
- Spot trends, test new ideas, and bring innovation into the mix, from new platforms to smarter targeting tactics.
You’ll have:
- Proven experience in paid media campaign management across platforms (Google Ads, Meta, Bing).
- Strong understanding of performance marketing strategy and the tools to execute it.
- Nice to have, a good working knowledge of SEO fundamentals, from keyword research to on-page optimisation and technical fixes.
- Experience using platforms like Google Analytics, Google Ads Manager, SEMrush (or similar) to inform and refine your work.
- Confident communication skills and the ability to translate complex data into clear reports.
- A proactive, curious mindset and a desire to test, learn, and iterate.
- Global experience is ideal, particularly working in the EU and US markets.
Why apply?
- Join a forward-thinking company with sustainability at its core.
- Shape and grow a key performance function within a supportive and ambitious digital team.
- Enjoy a hybrid working setup tailored to your needs.
- Competitive salary and benefits – with room to grow your career in a business that’s growing globally.
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in paid media. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign success in previous roles. This could include specific metrics or results that highlight your impact on ROI.
✨Tip Number 3
Research the company’s current marketing strategies and campaigns. Understanding their approach will allow you to suggest innovative ideas during your discussions, showing that you're proactive and ready to contribute from day one.
✨Tip Number 4
Network with professionals in the sustainable materials industry or those who work in performance marketing. Engaging with others in the field can provide insights and potentially valuable connections that may help you stand out in the application process.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with paid media campaigns on platforms like Google Ads, Meta, and Bing. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with the company's mission. Highlight your strategic approach to data-driven marketing and your experience in managing campaigns.
Showcase Your Analytical Skills: Emphasise your ability to analyse campaign performance and derive actionable insights. Mention any tools you’ve used, such as Google Analytics or SEMrush, to support your claims.
Prepare for Interviews: Be ready to discuss specific examples of past campaigns you've managed. Prepare to explain your thought process behind A/B testing and how you’ve optimised campaigns for better ROI.
How to prepare for a job interview at Cranberry Panda
✨Showcase Your Data Skills
As a Performance Marketing Specialist, you'll need to demonstrate your ability to turn data into actionable insights. Be prepared to discuss specific examples of how you've used data analysis to optimise campaigns and improve ROI in previous roles.
✨Understand the Company’s Mission
This role is with a business focused on sustainability. Make sure you research their mission and values, and be ready to explain how your personal values align with theirs. Showing genuine interest in their purpose can set you apart from other candidates.
✨Prepare for Technical Questions
Expect questions about your experience with platforms like Google Ads, Meta, and Bing. Brush up on your knowledge of A/B testing, keyword research, and SEO fundamentals. Being able to speak confidently about these topics will demonstrate your expertise.
✨Engage with Stakeholders
Since the role involves engaging with senior stakeholders, practice articulating complex data in a clear and concise manner. Prepare to discuss how you've successfully communicated campaign results and strategies to non-technical audiences in the past.
