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- Tasks: Lead the sales strategy and execution for a fast-growing SaaS company across Northern Europe.
- Company: Join a top-tier PE-backed software firm revolutionising the construction and skilled trades industries.
- Benefits: Enjoy competitive compensation, management incentives, and the chance to shape a high-performance culture.
- Why this job: Be part of an exciting growth journey, driving innovation and customer-centric solutions in a dynamic market.
- Qualifications: Proven B2B SaaS sales leadership experience, ideally in high-growth environments with private equity backing.
- Other info: Candidates must be based in Northern Europe and willing to travel frequently.
The predicted salary is between 72000 - 100000 £ per year.
WM Consulting is partnering with a fast-growing, PE-backed SaaS company to hire their first Chief Sales Officer. Our client is the leading software company empowering the construction, installation, maintenance, and skilled trades industries across Northern Europe, with 25% organic YoY growth and 3–6 acquisitions per year.
The company’s vision is to shape a new era for the construction and skilled trades industry, delivering unmatched value through innovation, customer-centric solutions, and scalable technology. We are seeking an exceptional Chief Sales Officer (CSO) to lead the next phase of commercial growth as the company scales towards becoming the category leader across Northern Europe.
The CSO will be responsible for transforming the company’s Go-To-Market (GTM) strategy, leading a high-performance commercial organization across multiple countries, and ensuring best-in-class sales execution to achieve category leadership. This role offers the opportunity to shape and execute the commercial strategy of one of Europe’s most exciting vertical SaaS growth stories, working closely with the CEO, CMO, CPO, and Board.
- Shape and execute the company’s commercial strategy across all operating regions (Nordics, Germany, Benelux and the UK) in line with the company’s ambitious growth targets.
- Lead and coordinate the regional Managing Directors (MDs) & Vice Presidents (VPs) of Sales, ensuring consistent commercial execution and best practices across countries.
- Build and develop a scalable, multi-country commercial organization, embedding a high-performance, data-driven, and customer-centric culture at every level.
- Establish the company as the undisputed category leader for software solutions serving the construction, installation, service, and skilled trades industries across Northern Europe and beyond.
- Lead initiatives to maximize customer lifetime value (CLTV) and ensure consistently strong net revenue retention (NRR) across all markets.
- Define, implement, and continuously refine the company’s Go-To-Market model, including sales methodologies, customer segmentation, key account management, cross-sell/upsell motions, and partner/channel strategies.
- Oversee commercial reporting, forecasting, incentive structures, and KPIs across the regions, ensuring high predictability and transparency towards the CEO and Board.
- Lead the commercial diligence and integration of acquired companies, ensuring rapid alignment to the company’s GTM standards and capturing revenue synergies.
- Act as a key strategic partner to Marketing, Product, and Customer Success, ensuring commercial strategies are fully aligned across the customer lifecycle and integrated into broader company initiatives.
- Serve as a key member of the Executive Leadership Team, providing strategic input to the CEO and Board, and actively engaging with EQT and Adelis investors on commercial strategy, performance, and growth opportunities.
Proven success leading B2B SaaS sales organizations in companies with recurring revenue models. Deep experience in SMB/mid-market SaaS sales models, preferably within vertical software, field services, or construction technology sectors. Successful track record in high-growth environments, ideally with Private Equity backing. Strong operational skills with hands-on experience setting up scalable sales frameworks, KPIs, processes, and analytics. Exposure to M&A commercial due diligence and integration activities. Commercial acumen combined with a strategic mindset and execution discipline. Inspirational leader who develops talent, builds strong teams, and fosters a high-performance, high-accountability culture. Analytical and data-driven, with the ability to make fact-based decisions and course-correct rapidly. Excellent communicator and strong executive presence. Lead a multi-country expansion and growth journey supported by world-class private equity investors. Participate in management incentive programs with significant upside linked to company value creation.
Candidates must be based in Denmark, Sweden, Norway, Netherlands, Germany or the United Kingdom with the ability to travel frequently across Northern Europe and maintain regular presence in Stockholm.
Chief Sales Officer (Permanent) employer: WM Consulting
Contact Detail:
WM Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Sales Officer (Permanent)
✨Tip Number 1
Network with industry professionals in the SaaS and construction sectors. Attend relevant conferences, webinars, and local meetups to connect with potential colleagues and decision-makers who can provide insights into the company and its culture.
✨Tip Number 2
Research the company's recent acquisitions and their impact on the market. Understanding how these integrations align with the company's Go-To-Market strategy will help you demonstrate your strategic thinking during discussions.
✨Tip Number 3
Familiarise yourself with the competitive landscape in Northern Europe, particularly within the vertical SaaS space. Being able to articulate how you would position the company as a category leader will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience in leading high-performance sales teams across multiple countries. Highlight specific examples of how you've built scalable frameworks and driven revenue growth in similar environments.
We think you need these skills to ace Chief Sales Officer (Permanent)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS sales, particularly in high-growth environments. Emphasise your leadership roles and any experience with private equity-backed companies.
Craft a Compelling Cover Letter: In your cover letter, articulate your vision for the Chief Sales Officer role. Discuss how your background aligns with the company's goals and how you can contribute to their ambitious growth targets.
Showcase Your Achievements: Quantify your past successes in sales leadership. Use metrics to demonstrate your impact on revenue growth, customer retention, and team performance, especially in multi-country settings.
Research the Company: Familiarise yourself with the company's products, market position, and competitors. Understanding their Go-To-Market strategy will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at WM Consulting
✨Understand the Company’s Vision
Before the interview, make sure you thoroughly understand the company's vision and how it aims to transform the construction and skilled trades industry. Be prepared to discuss how your experience aligns with their goals and how you can contribute to their ambitious growth targets.
✨Showcase Your Leadership Experience
As a Chief Sales Officer, you'll need to demonstrate your ability to lead high-performance teams across multiple countries. Prepare examples of how you've successfully built and developed scalable sales organisations in the past, focusing on your leadership style and the results achieved.
✨Highlight Your Strategic Mindset
The role requires a strong strategic mindset, especially in defining and refining Go-To-Market strategies. Be ready to discuss specific strategies you've implemented in previous roles, particularly in B2B SaaS environments, and how they led to measurable success.
✨Prepare for Questions on M&A Integration
Given the company's focus on acquisitions, be prepared to discuss your experience with commercial due diligence and integration activities. Highlight any relevant experiences where you successfully aligned acquired companies with existing GTM standards and captured revenue synergies.
