Digital Marketing Senior Specialist

Precision for Medicine is a precision medicine CRO. Precision’s uniquely integrated offering enables the science of precision medicine by combining novel clinical trial designs, industry-leading operational and medical experts, advanced biomarker and data analytics solutions, and an unequivocal real passion for rare diseases and oncology, in addition to working across other therapeutic areas.

The Digital Marketing Senior Specialist will be responsible for building strong, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing to drive awareness, demand generation and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including lead generation, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization. With a blend of analytical prowess and creative flair, this role will play a crucial role in enhancing our digital presence and achieving optimal return on investment (ROI) for our digital marketing efforts.

Essential functions of the job include but are not limited to:

• Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business.
• Partner closely with Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLs.
• Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (e.g., HubSpot, RollWorks, other lead generation platforms).
• Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging.
• Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.
• Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.
• Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy.
• Support the implementation of account-based marketing initiatives.
• Optimize CRM and tech stack health and work with IT to resolve any glitches and/or make upgrades (SalesForce, HubSpot and ABM tools).
• Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.

Qualifications:

Minimum Required:

• Bachelor’s degree in a related field and a minimum of 5 years of digital marketing experience with at least 2 years in biotech/life sciences preferred.
• Prior experience with Account Based Marketing (ABM).
• Previous experience in lead nurturing, marketing automation, and web analytics.
• Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
• Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce).

Preferred:

• Prior experience in B2B, SaaS, Pharmaceutical, Bioscience or Life Sciences industry preferred but not required.

Skills:

• Proven leadership skills and ability to manage large complex projects or functional areas.
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting.
• Proficiency with any of the leading ABM platforms such as RollWorks/DemandBase a plus.
• Collaborate with cross-functional teams to define requirements and project timelines.
• Meets budgets and schedules for entire project lifecycle.
• Proficient CRM user (Salesforce and Hubspot).
• Solid understanding of sales funnels, lead scoring, and account-based marketing strategies.
• Planning and executional skills - planning, segmentation, campaign setup, QA, A/B testing, reporting.
• Ability to build reports in a clear and concise manner.
• Be exceptional at productivity and communications software (i.e., Microsoft Office365, Google Docs, Google Slides, CRM, SmartSheet, SharePoint, Asana, etc.).
• Strong verbal, written, knowledge management/file organization, and project management skills.
• Self-motivated with a drive for continuous learning and improvement.
• Ability to collaborate cross-functionally and work in a fast-paced environment.
• Strong ability to develop a clear point of view supported by data and analysis and is able to sell ideas to others.
• Communicates effectively with executive management and stakeholders.

Competencies:

• Thrives in a results-oriented, fast-paced environment and can conceive of and implement multiple, concurrent demand generation activities.
• Continuously improve technical skills and stay up-to-date with emerging technologies and strategies.
• Actively contributes to the development of departmental strategies and road maps.
• Influences others regarding policies, practices and procedures.
• Ability to work in a team environment with Sales, Business Development, and Product Marketing.
• Basic knowledge of project management processes and tools (e.g. project scheduling, budgeting, status reporting).
• Excellent presentation delivery and interpersonal communication.
• Detail-oriented, with the ability to manage multiple tasks and meet deadlines.
• Thrives in funnel analytics; while speaking in acronyms like MQL, SQL and conversion rates, also clearly communicates the internal definitions of these funnel stages and ensures their alignment with commercial goals.
• History of managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs.

We are a people focused CRO with a supportive and collaborative environment which promotes work life balance and encourages team development. We invite you to learn more about our growing organization serving our clients that are researching ground-breaking cancer therapies. We strive to ensure employees feel appreciated for the contributions they make every single day.