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- Tasks: Lead marketing strategies and brand storytelling for a luxury fashion brand.
- Company: Join a prestigious, growing luxury fashion/accessories lifestyle brand in London.
- Benefits: Enjoy remote Fridays, competitive salary, bonuses, and unique perks.
- Why this job: Be part of a creative team shaping a sophisticated brand narrative with global ambitions.
- Qualifications: 2+ years in marketing/PR, experience with luxury brands, strong writing skills.
- Other info: Opportunity to innovate and connect with consumers in fresh ways.
The predicted salary is between 42000 - 58000 £ per year.
A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager or established executive seeking to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.
Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.
Your role will include:
- Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
- Creating and maintaining a brand book and tone of voice guidelines
- Innovating on social media to drive visibility and engagement
- Crafting copy and editorial content for campaigns, websites, ads, and email marketing
- Overseeing seasonal photoshoots, working closely with stylists, photographers, and designers to ensure elevated visual output
- Planning the annual marketing calendar and managing campaign rollouts
- Acting as brand guardian to ensure visual and tonal consistency across all platforms
- Collaborating across departments—design, product, and e-commerce—to ensure unified messaging
- Leading relationships with PR agencies and external creatives
- Measuring success using KPIs tied to engagement, growth, and campaign performance
Who we’re looking for:
You are experienced, detail-oriented, and innately stylish. You understand how to craft aspirational narratives while remaining commercially minded. You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.
Requirements:
- Strong background in marketing, communications, or copywriting
- Minimum 2 years in a leadership role, touching on both Marketing and PR
- Proven track record with luxury—ideally in fashion or lifestyle brands
- Confident writing for high-end audiences across all platforms
- Highly aesthetic and concept-driven, with a flair for elegant storytelling
- Passionate about connecting with consumers in fresh, engaging ways
- Excellent leadership, organisational, and collaborative skills
Salary 50K-62K Basic + Bonus + Benefits
This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you're ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.
Apply now or tag someone who might be perfect for this role! We can only respond to applicants who meet the requirements specified above.
Contact Detail:
KGC Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of Londo...
✨Tip Number 1
Familiarise yourself with the luxury fashion market and the specific brand's identity. Research their previous campaigns, social media presence, and overall aesthetic to understand how you can contribute to their narrative.
✨Tip Number 2
Network within the luxury fashion industry. Attend events, engage with professionals on LinkedIn, and connect with PR agencies that work with high-end brands. Building relationships can give you insights and potentially lead to referrals.
✨Tip Number 3
Prepare to showcase your creative thinking and strategic mindset during interviews. Think of innovative marketing ideas or PR strategies that could elevate the brand and be ready to discuss them in detail.
✨Tip Number 4
Demonstrate your understanding of KPIs and how they relate to luxury branding. Be prepared to discuss how you would measure success in previous roles and how you plan to apply that knowledge to this position.
We think you need these skills to ace Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of Londo...
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take time to understand the luxury fashion brand's ethos and values. Familiarise yourself with their previous campaigns and social media presence to tailor your application to reflect their style and tone.
Craft a Tailored CV: Highlight your relevant experience in marketing and PR, especially within the luxury sector. Use specific examples that demonstrate your leadership skills and ability to create engaging narratives. Make sure your CV is visually appealing and aligns with the brand's aesthetic.
Write a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also showcase your understanding of the brand's market position. Discuss how your background in luxury marketing and PR can contribute to their growth and innovation.
Showcase Your Creativity: In your application, include examples of past campaigns or projects where you demonstrated creativity and strategic thinking. This could be through links to your portfolio or descriptions of successful initiatives you've led, particularly those that resonate with high-end audiences.
How to prepare for a job interview at KGC Talent
✨Showcase Your Creative Strategy
Prepare to discuss your previous marketing and PR strategies, especially those that highlight your creativity and innovation. Be ready to share specific examples of how you've shaped brand narratives and engaged audiences in the luxury sector.
✨Demonstrate Your Understanding of Luxury Branding
Familiarise yourself with the brand's aesthetic and values before the interview. Be prepared to articulate how your experience aligns with their luxury positioning and how you can contribute to maintaining their high standards.
✨Highlight Collaborative Skills
Since the role involves working across various departments, emphasise your collaborative experiences. Share examples of successful projects where you worked closely with designers, e-commerce teams, or PR agencies to achieve a unified brand message.
✨Prepare for KPI Discussions
Understand the key performance indicators relevant to the role. Be ready to discuss how you've measured success in past campaigns and how you plan to use KPIs to drive engagement and growth for the brand.
