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- Tasks: Lead marketing strategies and craft compelling brand narratives for a luxury fashion brand.
- Company: Join a prestigious, growing luxury fashion/accessories brand based in London.
- Benefits: Enjoy remote Fridays, competitive salary, bonuses, and unique perks.
- Why this job: Be part of a creative team shaping a sophisticated brand with global ambitions.
- Qualifications: 2+ years in marketing/PR, experience with luxury brands, and strong storytelling skills required.
- Other info: This role offers a chance to innovate and connect with high-end audiences.
The predicted salary is between 44000 - 66000 £ per year.
A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.
Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.
Your role will include:
- Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
- Creating and maintaining a brand book and tone of voice guidelines
- Innovating on social media to drive visibility and engagement
- Crafting copy and editorial content for campaigns, websites, ads, and email marketing
- Overseeing seasonal photoshoots, working closely with stylists, photographers, and designers to ensure elevated visual output
- Planning the annual marketing calendar and managing campaign rollouts
- Acting as brand guardian to ensure visual and tonal consistency across all platforms
- Collaborating across departments—design, product, and e-commerce—to ensure unified messaging
- Leading relationships with PR agencies and external creatives
- Measuring success using KPIs tied to engagement, growth, and campaign performance
Who we’re looking for:
You are experienced, detail-oriented, and innately stylish. You understand how to craft aspirational narratives while remaining commercially minded. You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.
Requirements:
- Strong background in marketing, communications, or copywriting
- Minimum 2 years in a leadership role, touching on both Marketing and PR
- Proven track record with luxury—ideally in fashion or lifestyle brands
- Confident writing for high-end audiences across all platforms
- Highly aesthetic and concept-driven, with a flair for elegant storytelling
- Passionate about connecting with consumers in fresh, engaging ways
- Excellent leadership, organisational, and collaborative skills
This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you're ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.
We can only respond to applicants who meet the requirements specified above.
Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of Londo... employer: KGC Talent
Contact Detail:
KGC Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of Londo...
✨Tip Number 1
Familiarise yourself with the luxury fashion market and the specific brand's identity. Research their previous campaigns, social media presence, and overall aesthetic to understand how you can contribute to their narrative.
✨Tip Number 2
Network within the luxury fashion industry. Attend events, engage with professionals on platforms like LinkedIn, and connect with PR agencies that work with high-end brands to increase your visibility and demonstrate your passion for the sector.
✨Tip Number 3
Prepare to showcase your creative ideas during the interview process. Think about innovative marketing strategies or PR campaigns you could propose that align with the brand's luxury positioning and storytelling approach.
✨Tip Number 4
Demonstrate your understanding of KPIs and how they relate to luxury branding. Be ready to discuss how you would measure success in terms of engagement and growth, and provide examples from your past experiences.
We think you need these skills to ace Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of Londo...
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand the luxury fashion brand's ethos, values, and target audience. This will help you tailor your application to reflect their tone and style.
Craft a Tailored CV: Highlight your relevant experience in marketing and PR, especially within the luxury sector. Use specific examples that demonstrate your leadership skills and successful campaigns you've managed.
Write a Compelling Cover Letter: Your cover letter should not only express your passion for the brand but also showcase your understanding of luxury marketing. Discuss how your skills align with the job requirements and provide examples of your innovative storytelling.
Showcase Your Creativity: Since this role requires a creative mindset, consider including a portfolio or links to previous campaigns you've worked on. This could be in the form of social media posts, articles, or any other relevant content that highlights your aesthetic and concept-driven approach.
How to prepare for a job interview at KGC Talent
✨Showcase Your Creative Strategy
Prepare to discuss your previous marketing strategies and how they align with luxury branding. Highlight specific campaigns you've led, focusing on creativity and innovation, as this role demands a hands-on approach in a fast-paced environment.
✨Demonstrate Your Understanding of Luxury
Be ready to articulate what luxury means to you and how it influences your marketing decisions. Discuss trends in the luxury market and how you would apply them to enhance the brand's narrative and consumer engagement.
✨Prepare for Collaborative Scenarios
Since the role involves collaboration across various departments, think of examples where you've successfully worked with teams like design or e-commerce. Emphasise your leadership skills and how you ensure unified messaging across platforms.
✨Craft Your Personal Brand Narrative
As the role requires a strong voice and tone, prepare to share your personal brand story. This will not only showcase your storytelling ability but also demonstrate how you can shape and communicate the brand's narrative effectively.
