Marketing Lead Generation Specialist

Job Title: Marketing Lead Generation Specialist Location: Chatham, Kent & Work From Home Position Type: Full-Time Reports To: Marketing Manager About Us: My client is committed to delivering innovative solutions and exceptional service. As they continue to grow, they are looking for a proactive and driven Marketing Lead Generation Specialist to join the succesful marketing team. This role will focus on identifying and generating new business opportunities and helping drive the company’s growth target. Role Overview: As a Marketing Lead Generation Specialist, you’ll be responsible for identifying potential leads, qualifying prospects, and generating new business opportunities. You’ll work closely with the marketing team to develop and execute strategies aimed at building a robust pipeline of qualified leads. Your efforts will play a key role in supporting the sales team in driving business growth. Key Responsibilities: * Conduct research to identify potential leads and business opportunities in key target markets. * Use a variety of lead generation tools (LinkedIn, email outreach, databases, etc.) to find qualified prospects. * Qualify leads through phone calls, emails, and social media outreach to determine their interest and potential. * Collaborate with the marketing team to create compelling outreach materials and campaigns. * Track and report on lead generation activities, ensuring high-quality leads are passed to the sales team. * Monitor and analyse lead generation results to continuously improve processes and strategies. * Stay up to date with industry trends, customer pain points, and market demands to refine lead generation efforts