Associate Director, Brand Economics London

Summary

The Global Brand Economics Team plays a crucial role, bringing data-driven, customer and commercial logic to client decision-making. Ultimately, our role is to deliver agendas for change within our clients’ organisations, backed by robust evidence, giving clients the confidence to act.

Using Interbrand’s proprietary Brand Strength and Brand Valuation frameworks, along with quantitative research and business case modelling, we embed brand and business planning programmes, enabling our clients to set a clear ambition and agenda for their brands, and obtaining board room buy-in for large scale, long term, brand transformation programmes.

The Associate Director will play a leading role in driving change within our clients’ organisations, using our proprietary tools and processes to evaluate client brands and develop ambitious roadmaps and business cases for change. She or he can expect to lead projects involving the development of robust, quantitative fact bases, briefing qualitative and quantitative market research, generation of strategic insights and the creation of multi-faceted brand building programmes.

Responsibilities: Quantitative Analysis & Modeling

• Understand business strategy and models.
• Generate insights from the brand evaluation process and identify opportunities for growth.
• Shape the design of market research programmes to deliver on project objectives.
• Develop compelling business cases for presentation up to board level.

Client Interaction

• Confident presentation, building strong client relationships and earning their trust.
• Articulate thinking clearly and convey this to clients via a compelling narrative.
• Strong overall command of the project brief, workstreams and strategic recommendations.
• Design and deliver effective and engaging client presentations and workshops.

Practice Development

• Contribute to ideas for the ongoing development of best-in-class brand valuation and forecasting tools and processes.
• Regular Mentoring and coaching of more junior team members.
• Contribution to firm-wide knowledge sharing, e.g. Interbrand Academy
• Contribute to new business through POV creation and support with pitches and proposals.

Qualities & Skills

• Passionate about brands and applying quantitative research, modelling and analytics to brand and business challenges.
• An outstanding strategic thinker with the ability to see the big picture and pay attention to detail.
• Able to successfully manage projects under constraints such as limited timelines
• A strong team player, with the ability to collaborate and advise at all levels.
• Our Global Brand Economics people come from a range of places, including financial services and strategy consultancy, quantitative research agencies and in-house marketing analytics teams

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