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- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital is a performance-driven partner for ambitious brands, blending creativity with measurable results.
- Benefits: Enjoy a competitive salary, performance bonuses, flexible PTO, and a culture of growth and experimentation.
- Why this job: Join a dynamic team where your ideas shape brand storytelling and impact revenue directly.
- Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
- Other info: Send your résumé and portfolio to apply; we value creativity and clear communication.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
About Somos Digital
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- Flexible PTO plus local public holidays.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to peter@somosdigital.co with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director employer: Somos Digital
Contact Detail:
Somos Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This knowledge will help you speak confidently about how to integrate these channels effectively during interviews.
✨Tip Number 2
Prepare specific examples of successful campaigns you've led that demonstrate your ability to optimise performance metrics like CAC, LTV, and CTR. Being able to share tangible results will set you apart from other candidates.
✨Tip Number 3
Showcase your leadership skills by discussing how you've mentored teams in the past. Highlighting your experience in coaching and inspiring others will resonate well with the hiring team at Somos Digital.
✨Tip Number 4
Be ready to discuss your approach to data-driven decision-making. Prepare to explain how you've used analytics tools like GA4 or Looker to inform your strategies and improve campaign outcomes.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 5-8 years of experience in multi-channel digital marketing. Highlight specific achievements related to performance metrics like ROAS and LTV:CAC, and ensure it reflects your leadership skills in building and mentoring teams.
Write a Strong Cover Letter: In your cover letter, express your passion for brand storytelling and measurable performance. Discuss your hands-on experience with key channels and how you can contribute to the integrated growth strategy at Somos Digital.
Follow Application Instructions: Make sure to send your résumé and any portfolio links to the specified email address with the correct subject line. This shows attention to detail and respect for the application process.
How to prepare for a job interview at Somos Digital
✨Showcase Your Multi-Channel Expertise
Make sure to highlight your experience across various digital marketing channels. Discuss specific campaigns you've led in social media, email marketing, and paid search, demonstrating how you integrated these efforts to drive brand growth.
✨Prepare for Performance Metrics Discussion
Be ready to talk about key performance indicators like ROAS, LTV:CAC, and CTR. Have examples of how you've used data to optimise campaigns and improve performance, as this role heavily focuses on measurable outcomes.
✨Demonstrate Leadership Skills
Since the position involves team leadership, prepare to discuss your experience in coaching and mentoring teams. Share examples of how you've set OKRs and fostered a culture of feedback and experimentation within your previous roles.
✨Communicate Clearly and Persuasively
Exceptional communication is crucial for this role. Practice articulating your ideas clearly, whether discussing creative concepts or presenting performance narratives. Tailor your communication style to resonate with both creative and executive audiences.
