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- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital is a performance-driven partner for ambitious brands, blending creativity with measurable results.
- Benefits: Enjoy competitive salary, performance bonuses, flexible PTO, and a culture of experimentation.
- Why this job: Join a dynamic team where your ideas shape brand storytelling and impact revenue.
- Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
- Other info: Send your résumé and portfolio to apply; we value creativity and clear feedback.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
About Somos Digital
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- Flexible PTO plus local public holidays.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to peter@somosdigital.co with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director employer: Somos Digital
Contact Detail:
Somos Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This knowledge will help you speak confidently about how to integrate these channels effectively during interviews.
✨Tip Number 2
Prepare specific examples of successful campaigns you've led that demonstrate your ability to optimise performance metrics like CAC, LTV, and CTR. Being able to share tangible results will set you apart from other candidates.
✨Tip Number 3
Showcase your leadership skills by discussing how you've built and mentored teams in the past. Highlighting your experience in fostering a culture of feedback and experimentation will resonate well with the hiring team.
✨Tip Number 4
Be ready to discuss your approach to budget management and forecasting. Having a clear strategy for how you would present performance narratives to executive leadership can demonstrate your readiness for this role.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Digital Marketing Director position. Familiarise yourself with the key responsibilities such as integrated growth strategy and performance optimisation to tailor your application accordingly.
Tailor Your CV: Highlight your relevant experience in multi-channel digital marketing, especially in areas like social media, email/SMS, and Google Ads. Use specific metrics to demonstrate your success in previous roles, such as ROAS or LTV:CAC.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand storytelling and measurable performance. Mention how your leadership style aligns with fostering a culture of feedback and experimentation, which is valued by Somos Digital.
Showcase Your Portfolio: If you have a portfolio of past work, include links to it in your application. Highlight projects that demonstrate your ability to blend creativity with performance metrics, as this is crucial for the role.
How to prepare for a job interview at Somos Digital
✨Showcase Your Strategic Vision
As a Digital Marketing Director, you'll need to demonstrate your ability to create integrated growth strategies. Prepare to discuss specific examples of how you've built roadmaps that connect various channels like social media, email, and paid search to drive customer engagement and conversion.
✨Highlight Team Leadership Skills
This role involves coaching and inspiring a team. Be ready to share your experiences in leading cross-functional teams, setting OKRs, and fostering a culture of feedback. Discuss how you’ve motivated your team to achieve their goals and improve performance.
✨Demonstrate Data-Driven Decision Making
Performance optimisation is key in this position. Prepare to talk about your experience with A/B testing, segment analyses, and how you've translated data into actionable insights. Use specific metrics to illustrate your impact on CAC, LTV, and retention rates.
✨Communicate Effectively
Exceptional communication is crucial for this role. Practice articulating your ideas clearly and persuasively, whether in creative reviews or when presenting to executive leadership. Be prepared to discuss how you've effectively communicated complex data and strategies to diverse audiences.
