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- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital is a performance-driven partner for ambitious brands, blending creativity with measurable results.
- Benefits: Enjoy a competitive salary, performance bonuses, flexible PTO, and a culture of growth and experimentation.
- Why this job: Join a dynamic team where your ideas shape brand storytelling and impact revenue.
- Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
- Other info: Send your résumé and portfolio to apply; we value creativity and clear communication.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
About Somos Digital
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- Flexible PTO plus local public holidays.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to peter@somosdigital.co with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director employer: Somos Digital
Contact Detail:
Somos Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Prepare to discuss specific metrics and performance indicators that you've successfully managed in previous roles. Being able to articulate your experience with ROAS, LTV:CAC, and other key metrics will demonstrate your expertise and readiness for the role.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've built and mentored teams in the past. Highlighting your ability to inspire and coach others will resonate well with the hiring team.
✨Tip Number 4
Research Somos Digital's recent campaigns and performance metrics. Being knowledgeable about their work will allow you to tailor your conversation and show genuine interest in their brand and objectives.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 5-8 years of experience in multi-channel digital marketing. Emphasise your achievements in creative ideation and performance metrics, particularly in the channels mentioned in the job description.
Write a Strong Cover Letter: In your cover letter, express your passion for brand storytelling and measurable performance. Discuss specific examples of how you've led teams, optimised performance, and contributed to revenue growth in previous roles.
Follow Application Instructions: Make sure to send your résumé and any portfolio links to the specified email address with the correct subject line. This shows attention to detail and respect for the application process.
How to prepare for a job interview at Somos Digital
✨Showcase Your Strategic Vision
As a Digital Marketing Director, you'll need to demonstrate your ability to create integrated growth strategies. Prepare to discuss specific examples of how you've built roadmaps that connect various channels like social media, email, and paid search to drive customer engagement and conversion.
✨Highlight Team Leadership Skills
This role requires strong leadership capabilities. Be ready to share experiences where you've coached and inspired teams, set objectives, and fostered a culture of feedback. Discuss how you’ve streamlined workflows and encouraged experimentation within your team.
✨Demonstrate Data-Driven Decision Making
Performance optimisation is key in this position. Prepare to talk about your experience with A/B testing, segment analyses, and how you've translated data into actionable insights. Highlight specific metrics you've improved, such as CAC, LTV, or CTR.
✨Communicate Effectively
Exceptional communication is crucial for this role. Practice articulating your ideas clearly and persuasively, whether discussing creative concepts or presenting performance narratives to leadership. Be prepared to showcase your ability to adapt your communication style to different audiences.
