Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategies and manage marketing operations to drive profit and growth.
- Company: Join FBC UK, a top biscuit manufacturer known for iconic brands like Maryland and Jammie Dodger.
- Benefits: Enjoy a supportive work culture, career development opportunities, and a commitment to diversity and inclusion.
- Why this job: Be part of a passionate team driving innovation in the biscuit industry with a focus on social impact.
- Qualifications: Experience in brand marketing, team management, and strong analytical skills are essential.
- Other info: This is a full-time role with mid-senior level responsibilities in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Brand Manager role at Fox's Burton's Companies (FBC UK&ROI).
Company Description
We are FBC UK, Fox's Burton's Companies! We bake the UK's most incredible biscuits. FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations. We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.
About The Role
Achieve defined targets related to profit and loss, market share and competitive position for the brand. Support the Marketing Controller in the definition of positioning and detailed strategies, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.
Main Responsibilities
- Develop and implement both three-year and one-year marketing strategies for the brand, ensuring alignment with company objectives.
- Collaborate with sales and NRM to propose budgets.
- Work closely with the Strategy and Innovation team to drive profitable growth for NPD.
- Manage relationships with external business partners.
- Maintain the company's corporate image and influence key brand strategies across functions.
- Oversee commercial decision-making to maximize profits and volumes.
- Manage marketing operations and continuously monitor brand performance.
- Deliver annual profit growth targets, track marketing budgets, and recommend resource allocation.
- Manage and develop your team, ensuring their professional growth and alignment with FBC UK values.
Who We Are Looking For
- Brand Marketing experience
- Team/People management
- Interpersonal skills
- Ability to articulate the brand in an appropriate manner
- Understanding the UK market; the company culture and organisation
- Leadership skills
- Analytical thinking
- Ability to create and embrace change
Diversity Statement
FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Food and Beverage Manufacturing
Senior Brand Manager employer: FBC
Contact Detail:
FBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with FBC UK's brands and their market positioning. Understanding the unique selling points of products like Maryland and Jammie Dodger will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with current or former employees of FBC UK on platforms like LinkedIn. Engaging in conversations about the company culture and their experiences can provide valuable insights that you can leverage in your discussions.
✨Tip Number 3
Stay updated on the latest trends in the food and beverage industry, particularly in the biscuit sector. Being able to discuss recent developments or innovations can demonstrate your passion and knowledge during the interview process.
✨Tip Number 4
Prepare examples of how you've successfully managed teams and driven brand strategies in previous roles. Highlighting your leadership skills and analytical thinking will align well with what FBC UK is looking for in a Senior Brand Manager.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Fox's Burton's Companies and their brands. Highlight your knowledge of their products, values, and market position in your application to show genuine interest.
Tailor Your CV: Ensure your CV reflects relevant brand marketing experience and leadership skills. Use specific examples that demonstrate your ability to achieve profit growth and manage teams effectively.
Craft a Compelling Cover Letter: Write a cover letter that articulates your passion for the brand and outlines how your skills align with the role. Mention your understanding of the UK market and how you can contribute to FBC UK's goals.
Showcase Analytical Skills: In your application, provide examples of how you've used analytical thinking to drive marketing strategies or improve brand performance. This will resonate well with the responsibilities outlined in the job description.
How to prepare for a job interview at FBC
✨Know Your Brands
Familiarise yourself with the iconic brands under FBC UK, such as Maryland and Jammie Dodger. Be prepared to discuss how your experience can enhance these brands and contribute to their market positioning.
✨Demonstrate Leadership Skills
As a Senior Brand Manager, you'll be expected to lead a team. Share examples of how you've successfully managed teams in the past, focusing on your approach to developing talent and fostering a collaborative environment.
✨Showcase Analytical Thinking
Prepare to discuss how you have used data to drive marketing strategies in previous roles. Highlight specific instances where your analytical skills led to successful outcomes, particularly in profit growth or market share.
✨Embrace Diversity and Inclusion
FBC UK values diversity and inclusion. Be ready to talk about how you have contributed to creating an inclusive workplace in your past roles and how you plan to continue this at FBC UK.
