Sales Director

Hampshire Full-Time 54000 - 84000 £ / year (est.) Home office (partial)

Job Description

An established and profitable SaaS business in the EdTech space is looking for a commercially minded Sales Director to join the senior leadership team and lead the next stage of their growth.

Their platform is used by thousands of schools across the UK—supporting essential admin functions like online payments, trip management, and parent communication. With over £5m in recurring revenue and a 50+ person team, they’ve built a strong foundation. Backed by a global software group, the infrastructure is in place—what they need now is a strategic sales leader to take things further.

The opportunity

You’ll report directly into the CEO and have full ownership of the sales function—responsible for strategy, team leadership, performance, and commercial delivery. There’s a strong base to build from, but also space to re-shape how sales supports wider business ambitions.

This is a chance to join a mission-led, commercially sound business with a high-impact product—and bring sharper commercial focus to a platform that’s already delivering for schools, staff and students alike.

Key responsibilities

Lead, scale and develop the sales team (new business and account management)
Build and implement a clear commercial strategy that supports wider growth
Improve process visibility and performance through Salesforce
Define and deliver on key metrics: ARR, revenue growth, conversion, client retention
Partner with Product, Marketing and Operations to align on go-to-market activity
Spot new market opportunities and build a plan to capture them

What they’re looking for

Proven track record in a senior SaaS sales role (Sales Director, Commercial Director, etc.)
Comfortable leading a team and owning both strategy and delivery
Strong knowledge of Salesforce and a data-led approach to commercial leadership
Experience in EdTech, payments or education-focused SaaS is a strong plus
Capable of working closely with C-suite and influencing cross-functional decisions
Hands-on where needed, but strategic in thinking

Why this role?

Strong recurring revenue and trusted product already in use across the UK
Backed by a global software group—offering investment and long-term career paths
A chance to make commercial decisions that directly improve access and outcomes in education
Hybrid model with flexibility, but real leadership presence in the office when needed

Sales Director employer: Poole & Partners Ltd

Join a dynamic and mission-driven SaaS business in the EdTech sector, where you will have the opportunity to lead a talented sales team and shape the future of education technology. With a strong foundation and backing from a global software group, we offer a supportive work culture that prioritises employee growth and development, alongside a hybrid working model that promotes flexibility while ensuring impactful leadership presence. This is your chance to make a meaningful difference in the education landscape while enjoying a rewarding career path.