Marketing Art Lead London, UK
Marketing Art Lead London, UK

Marketing Art Lead London, UK

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the creation of eye-catching visuals for Zynga's mobile games and marketing campaigns.
  • Company: Join Zynga, a global leader in interactive entertainment with over 6 billion game downloads.
  • Benefits: Enjoy a hybrid work model and be part of a diverse, inclusive team.
  • Why this job: Be at the forefront of game marketing, influencing player engagement and creativity.
  • Qualifications: 5+ years in a similar role, expert in motion graphics, and proficient in design software.
  • Other info: Zynga values diversity and offers support for individuals with disabilities during the application process.

The predicted salary is between 43200 - 72000 £ per year.

Zynga is a global leader in interactive entertainment with a mission to connect the world through games. As a Lead Marketing Artist, you will play a significant role in promoting Zynga mobile games. You will work closely with our marketing creative team to produce visual communications that showcase the exciting features of upcoming games, as well as live features and events of current titles.

This responsibility requires an ability to execute against a broad range of tasks across all areas of the game’s portfolio, from creating promotional images & motion graphics to helping edit 2D animation. You will also engage with our UA team and relevant stakeholders to ensure our team meets its objectives and KPIs on a weekly, monthly and quarterly basis. You will be a key figure in the overall design pipeline, providing feedback and insights to designers, artists, and producers on proposed designs and strategy.

You’ll be an advocate and collaborator, leveraging the talent and expertise of our staff to develop content that excites players to install and enjoy our games worldwide.

Requirements:
  • Support UA and marketing strategies by designing high-quality visual static and motion assets that capture attention, communicate effectively and drive audience engagement.
  • Stay up to date with design trends, tools and best practices; introduce, encourage, and champion innovative ideas to the team.
  • Ability to lead and work on multiple projects simultaneously to deliver on the organisation's creative goals; adapt quickly to changing project priorities.
  • Build strong communication within the art team to effectively deliver on the creative tasks.
  • Work closely with the Marketing Art Lead to align on creative strategy to help guide ideation and production.
  • Be proactive and intuitive, ensuring the team is always driving forward in an efficient and positive way.
  • Mentor and guide more junior designers.
What do you need from me?
  • At least 5 years experience in a similar role.
  • Experience working with casual mobile games.
  • Expert motion graphics and animation skills.
  • Highly proficient using Photoshop, After Effects and Illustrator.
  • Experience working on live projects or products.
  • UA/digital marketing knowledge is desirable but not essential.
  • 3D software & Unity knowledge is desirable but not essential.
  • A portfolio of recent work demonstrating your skill and breadth of experience.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.

Marketing Art Lead London, UK employer: Zynga

Zynga is an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration among its diverse team. With a strong commitment to employee growth, you will have access to mentorship opportunities and the chance to work on exciting projects that shape the future of mobile gaming. Additionally, Zynga's dedication to inclusivity and innovation ensures that every voice is heard, making it a truly rewarding place to advance your career in the interactive entertainment industry.
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Contact Detail:

Zynga Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Art Lead London, UK

✨Tip Number 1

Familiarise yourself with Zynga's game portfolio. Understanding their popular titles and marketing strategies will help you tailor your approach and demonstrate your passion for their products during discussions.

✨Tip Number 2

Showcase your motion graphics and animation skills in your portfolio. Highlight projects that align with the casual mobile gaming industry to make a strong impression on the hiring team.

✨Tip Number 3

Network with current or former Zynga employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and potentially give you a referral, which can significantly boost your chances.

✨Tip Number 4

Stay updated on the latest design trends and tools relevant to mobile gaming. Being able to discuss these trends during interviews will show your commitment to innovation and your proactive nature.

We think you need these skills to ace Marketing Art Lead London, UK

Expertise in Motion Graphics
Animation Skills
Proficiency in Photoshop
Proficiency in After Effects
Proficiency in Illustrator
Strong Communication Skills
Project Management
Creative Strategy Development
Ability to Mentor Junior Designers
Knowledge of Design Trends
Adaptability to Changing Priorities
Collaboration with Marketing Teams
Experience in Casual Mobile Games
Portfolio of Recent Work
Understanding of User Acquisition Strategies
Familiarity with 3D Software and Unity (desirable)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing art, especially within the mobile gaming industry. Emphasise your skills in motion graphics and animation, as well as your proficiency in tools like Photoshop, After Effects, and Illustrator.

Showcase Your Portfolio: Include a link to your portfolio that demonstrates your recent work. Focus on projects that showcase your ability to create high-quality visual assets and your experience with casual mobile games.

Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for gaming and how you can contribute to Zynga's mission. Mention specific games or projects that inspire you and how your skills align with their needs.

Highlight Leadership Experience: If you have experience mentoring junior designers or leading projects, make sure to highlight this in your application. Zynga values collaboration and leadership, so showcasing these skills will strengthen your application.

How to prepare for a job interview at Zynga

✨Showcase Your Portfolio

Make sure to bring a well-organised portfolio that highlights your best work, especially projects related to mobile games. Be prepared to discuss the thought process behind each piece and how it aligns with Zynga's creative goals.

✨Understand the Brand

Familiarise yourself with Zynga's game portfolio and marketing strategies. Understanding their brand voice and visual style will help you tailor your responses and demonstrate your enthusiasm for their products.

✨Demonstrate Leadership Skills

As a Lead Marketing Artist, you'll need to show that you can mentor junior designers and lead projects. Prepare examples of how you've successfully guided teams in the past and how you plan to foster collaboration within the art team.

✨Stay Current with Trends

Be ready to discuss the latest design trends and tools in the gaming industry. Showing that you're proactive about learning and adapting will impress the interviewers and demonstrate your commitment to innovation.

Marketing Art Lead London, UK
Zynga
Z
  • Marketing Art Lead London, UK

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-05-23

  • Z

    Zynga

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