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- Tasks: Lead PR strategies across Europe, driving impactful storytelling and media relations.
- Company: Join OKX, a top global cryptocurrency exchange reshaping finance with innovative blockchain technology.
- Benefits: Enjoy a diverse work environment, opportunities for growth, and collaboration with global partners like McLaren F1.
- Why this job: Be part of a dynamic team that values innovation, teamwork, and personal development in the crypto space.
- Qualifications: 12-15 years in PR/Communications, ideally in fintech; strong media contacts and a passion for crypto required.
- Other info: Fluency in English is essential; additional languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance. We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.
About the role: We are looking for a Communications and PR Director to develop and implement effective PR strategies across Europe. Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the world. You will be central to how we achieve this by leveraging your comms/PR experience in the region while also contributing to strategy and implementation of global initiatives.
We are looking for someone with a strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to drive impactful storytelling and plan effectively. Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must.
What you’ll be doing:
- Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance and others.
- Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders.
- Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users.
- Manage PR agency's efforts to maximize effectiveness in support of regional and global comms/PR initiatives.
- Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications.
- Drive coverage volume through effective media strategy, pitching, interviews and media relations.
- Write PR plans and PR material for announcements and key initiatives.
- Cultivate and maintain relationships with media and influential industry peers.
- Ensure brand consistency in all efforts.
- Track and influence media coverage.
What We Look For in You:
- 12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred.
- Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal.
- Solid experience creating and executing successful global and regional PR campaigns resulting in high impact storytelling.
- Deep media contacts across business, financial, crypto trade and TV.
- Experience with investment and financial communications.
- Fluent in English; other language fluency is an advantage.
- An entrepreneurial attitude and a love of crypto.
- Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships.
- Bachelor’s degree in marketing, communications, journalism or related fields.
PR Director, EU employer: OKX
Contact Detail:
OKX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Director, EU
✨Tip Number 1
Familiarise yourself with the latest trends in cryptocurrency and blockchain technology. This knowledge will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and expertise.
✨Tip Number 2
Network with professionals in the crypto and fintech sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and mentors. Building these relationships can provide valuable insights and may even lead to referrals for the PR Director position.
✨Tip Number 3
Research OKX's current PR strategies and recent campaigns. Understanding their approach will enable you to discuss how your experience aligns with their goals and how you can contribute to enhancing their visibility and reputation in the market.
✨Tip Number 4
Prepare to demonstrate your ability to drive impactful storytelling. Think of examples from your past experiences where you've successfully crafted narratives that resonated with audiences, particularly in the financial or tech sectors, as this will be crucial for the role.
We think you need these skills to ace PR Director, EU
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the PR Director position at OKX. Understand the key responsibilities and required skills, especially the emphasis on experience in financial services and technology.
Tailor Your CV: Customise your CV to highlight relevant experience in PR and communications, particularly in the crypto or fintech sectors. Showcase your achievements in previous roles that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also demonstrates your understanding of OKX's mission and values. Mention specific examples of how your experience can contribute to their goals in the cryptocurrency space.
Showcase Your Media Connections: In your application, emphasise your media contacts and previous successes in securing coverage. Highlight any relationships with influential industry peers and how you plan to leverage these connections for OKX's PR initiatives.
How to prepare for a job interview at OKX
✨Showcase Your PR Expertise
Be prepared to discuss your previous PR campaigns in detail. Highlight specific examples where you successfully developed and implemented strategies, especially in the financial or tech sectors. This will demonstrate your capability to drive impactful storytelling.
✨Understand the Crypto Landscape
Familiarise yourself with the latest trends and developments in the cryptocurrency industry. Being able to speak knowledgeably about crypto will show your passion and understanding of the field, which is crucial for this role.
✨Demonstrate Stakeholder Management Skills
Prepare to discuss how you've effectively managed relationships with various stakeholders in past roles. This includes internal teams and external partners, as collaboration is key in this position.
✨Prepare for Scenario-Based Questions
Anticipate questions that ask how you would handle specific PR challenges or crises. Think through your approach to problem-solving and be ready to articulate your thought process clearly.
