Social Media & Digital Marketing Executive

Fixed term – maternity cover

Location: Newton Aycliffe, County Durham – on site

Reports to: Consumer & Retail Marketing Manager

Department: Marketing

The role:

A well established and growing KBB is now seeking an experienced social media & digital marketing executive to join their team on a 12-month fixed term contract, to execute multi-channel marketing strategies that drive brand awareness, lead generation, and business growth across both B2C and B2B sectors.

This role will include all elements of the digital marketing mix, including social media, content creation, digital marketing, brand management, website management, copy writing and literature/asset creation.

Responsibilities:

• Creating engaging content for social media, websites, and email marketing.
• Delivering multi-channel marketing campaigns.
• Oversee website content management across multiple group websites.
• Managing and growing social media presence across multiple consumer and retail platforms.
• Work cross-functionally with sales to lead on the brand management programme for our core business areas, delivering on all objectives and marketing support, both internally and externally.
• Writing compelling copy for blogs, literature, email marketing, websites and promotional materials.
• Analyse social media and digital marketing performance metrics, refine content strategies accordingly and reporting these to the wider business.
• Managing SEO, PPC, and digital marketing strategies across multiple consumer brands.

Essential skills:

• Strong experience executing multi-channel marketing campaigns.
• Proven experience in digital marketing, social media, and content strategy.
• An understanding of SEO, PPC, Google Ads, and social media advertising.
• Excellent copywriting and proof-reading skills.
• Experience using Google Analytics and reporting on ROI and effectiveness.
• Experience managing external agencies and freelancers.
• Knowledge of website CMS systems and WordPress.
• Proficiency in Canva and video editing, multimedia software.