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For Companies At a Glance
- Tasks: Lead PR and influencer strategies, manage campaigns, and mentor junior team members.
- Company: Join Skin Rocks, a dynamic skincare brand founded by industry expert Caroline Hirons.
- Benefits: Enjoy 25 days leave, private medical cover, and optional remote work on Mondays and Fridays.
- Why this job: Make a real impact in a fast-paced environment while working with beauty influencers and media.
- Qualifications: 5+ years in PR or influencer marketing, preferably in beauty, with strong communication skills.
- Other info: Be part of a tight-knit team that values creativity and results-driven approaches.
The predicted salary is between 36000 - 66000 £ per year.
The Company
Skin Rocks, founded by Caroline Hirons, is a skincare company built on education, authenticity, and authority. We are passionate about providing expert-led skincare knowledge and products that truly make a difference. As part of Team Skin Rocks, you'll be joining a powerhouse business with a fast-paced and dynamic environment. Our portfolio includes a range of exciting projects and campaigns that celebrate and showcase every facet of skincare, from product launches and brand partnerships to community-driven events and industry-first initiatives. Expect to collaborate with a driven, tight-knit team that values expertise, creativity, and a results-focused approach. No two days are the same, and you'll have the opportunity to make a real impact in a company that is continuously evolving.
The Role
We are looking for a dynamic and experienced Communications Manager to take ownership of PR, influencer marketing, and brand partnerships at Skin Rocks. This senior-level role is responsible for developing and executing high-level communications strategies that enhance brand reputation, drive awareness, and support key business objectives. As Communications Manager, you will lead media and influencer relations, oversee campaign execution, and play a key role in brand storytelling. You will have top-tier relationships across the beauty industry, identify strategic opportunities, and position Skin Rocks as a leading skincare authority. You will also be responsible for managing and mentoring junior team members. Reporting into the Head of Marketing, you will work closely with internal teams and external stakeholders.
Responsibilities
- Strategic Planning: Develop and implement PR and influencer strategies that align with brand goals and key launch moments.
- Press Office Leadership: Oversee press and influencer databases, media tracking, and PR calendar management.
- Campaign Execution: Lead ideation, planning, and execution of PR campaigns, product launches, and always-on activations.
- Media & Influencer Relations: Cultivate strong relationships with journalists, influencers, and industry stakeholders, ensuring ongoing coverage and visibility.
- Brand Storytelling: Identify and capitalise on media trends to drive thought leadership, product placements, and expert commentary opportunities.
- Event Management: Oversee press and influencer events, from concept to execution, ensuring seamless delivery and strong ROI.
- Influencer Marketing: Lead strategy and execution for paid and organic influencer partnerships, ensuring alignment with brand values and objectives.
- Brand Partnerships: Identify and secure brand collaborations that enhance brand equity, extend reach, and drive NCA and commercials.
- Team Development: Manage and mentor junior team members, providing support and guidance to elevate team performance.
- Reporting & Analysis: Measure PR and influencer activity, providing insights and recommendations for optimisation showcasing the divisions achievements to the Senior Leadership Team.
- Agency Management: Collaborate with the founder’s publicity team to ensure alignment on personal brand projects that contribute to overall business brand awareness.
- Industry Representation: Act as a brand ambassador for Skin Rocks at key industry events, fostering relationships and identifying opportunities to elevate brand presence.
- Budget Management: Overseeing the communications budget, including influencer partnerships, press events, and agency retainers, ensuring ROI and cost efficiency.
- Content & Messaging Development: Overseeing brand messaging across all external communications, including press releases, statements, and briefing materials for spokespersons, working closely with the Content team to ensure consistency across communications.
- Crisis Communications: Managing brand reputation in the event of negative press, ensuring proactive and reactive crisis comms strategies are in place.
- Social Media & Digital Integration: Ensure PR and influencer activities align with social media content strategy, CRM initiatives, and paid media efforts to maximise reach and engagement.
Skills and Experience
- 5+ years’ experience in PR, communications, or influencer marketing.
- Experience working with beauty brands, preferably skincare.
- Strong network of press and influencer contacts within the beauty industry.
- Proven track record of securing top-tier media coverage and influencer partnerships.
- Excellent storytelling ability and strategic thinking.
- Highly organised with strong project management skills.
- Exceptional communication and leadership skills.
- Proficiency in Microsoft Office and reporting tools.
Annual Basic Salary: £45 - £55k dependent on experience.
Benefits:
- 25 days annual leave, plus an extra day off for your birthday
- Annual discretionary bonus
- Contributory pension scheme
- Private medical membership
- Life insurance
- Staff discounts & product gifting
- Enhanced parental leave policies
- Wellbeing support
- Training & development opportunities
- Optional remote Mondays and Fridays (subject to business needs)
To apply, please email your CV and covering letter to: irock@carolinehirons.com
Contact Detail:
Skin Rocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Influencer Manager
✨Tip Number 1
Network actively within the beauty industry, especially with influencers and journalists. Attend events, engage on social media, and build genuine relationships to enhance your visibility and credibility.
✨Tip Number 2
Stay updated on the latest trends in skincare and beauty PR. Follow industry news, subscribe to relevant publications, and participate in discussions to demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to showcase your previous successes in securing media coverage and influencer partnerships. Have specific examples ready that highlight your strategic thinking and results-driven approach.
✨Tip Number 4
Familiarise yourself with Skin Rocks' brand values and recent campaigns. Tailor your conversations to reflect how your experience aligns with their mission and how you can contribute to their growth.
We think you need these skills to ace PR & Influencer Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and influencer marketing, especially within the beauty industry. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for skincare and your understanding of Skin Rocks' mission. Mention specific campaigns or projects you've worked on that align with their values and objectives.
Showcase Your Network: Highlight your connections within the beauty industry, particularly with press and influencers. Provide examples of how these relationships have led to successful media coverage or partnerships in your previous roles.
Demonstrate Strategic Thinking: Use your application to illustrate your strategic planning skills. Discuss how you've developed and executed PR strategies in the past, and how you would approach similar challenges at Skin Rocks.
How to prepare for a job interview at Skin Rocks
✨Showcase Your Storytelling Skills
As a PR & Influencer Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives for brands in the past. Highlight your ability to connect with audiences and convey brand messages effectively.
✨Demonstrate Your Industry Knowledge
Familiarise yourself with current trends in the beauty industry, especially skincare. Be ready to discuss recent campaigns or influencer partnerships that have caught your eye and explain why they were successful.
✨Highlight Your Network
Since this role requires strong media and influencer relations, be prepared to talk about your existing contacts within the beauty industry. Mention any notable collaborations you've facilitated and how they benefited the brands involved.
✨Prepare for Crisis Scenarios
Crisis communications are part of the job. Think of potential scenarios that could arise and how you would handle them. Show that you can think on your feet and have strategies in place to protect the brand's reputation.
