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- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital is a performance-driven partner for ambitious brands, blending creativity with measurable results.
- Benefits: Enjoy a competitive salary, flexible PTO, and a culture that promotes experimentation and career growth.
- Why this job: Join a dynamic team where your ideas can shape brand storytelling and impact revenue.
- Qualifications: 5-8 years in multi-channel digital marketing with strong leadership and communication skills.
- Other info: Send your résumé and portfolio to apply; we value creativity and data-driven insights.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
About Somos Digital
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC/LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- Flexible PTO plus local public holidays.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to peter@somosdigital.co with the subject line: “Brand Growth Director – [Your Name]”.
Contact Detail:
Somos Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Prepare to discuss specific metrics and performance indicators that you've successfully managed in previous roles. Being able to articulate your experience with ROAS, LTV:CAC, and other key metrics will demonstrate your expertise and readiness for the role.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've coached and inspired teams in the past. Highlighting your ability to set OKRs and foster a culture of feedback will resonate well with the hiring team.
✨Tip Number 4
Research Somos Digital's recent campaigns and performance strategies. Being knowledgeable about their work will allow you to tailor your conversation and show genuine interest in how you can contribute to their success.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in multi-channel strategies. Emphasise your leadership skills and any specific achievements related to performance metrics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Discuss how your vision aligns with their goals and mention specific examples of past successes in similar positions.
Showcase Your Portfolio: If you have a portfolio of past work, include links to it in your application. Highlight projects that demonstrate your ability to blend creativity with measurable performance, particularly in the channels mentioned in the job description.
Follow Application Instructions: Ensure you send your résumé and portfolio links to the specified email address with the correct subject line. This shows attention to detail and respect for the application process.
How to prepare for a job interview at Somos Digital
✨Showcase Your Multi-Channel Expertise
Make sure to highlight your experience in leading multi-channel digital marketing campaigns. Be prepared to discuss specific examples of how you've integrated social media, email, and paid search strategies to drive growth.
✨Demonstrate Leadership Skills
Since the role involves coaching and inspiring a team, share your experiences in team leadership. Talk about how you've set OKRs, streamlined workflows, and fostered a culture of feedback and experimentation in previous roles.
✨Prepare for Performance Metrics Discussion
Be ready to dive into performance optimisation metrics like CAC, LTV, CTR, and CVR. Discuss how you've used data to inform creative decisions and improve campaign performance, showcasing your analytical skills.
✨Communicate Clearly and Persuasively
Exceptional communication is key for this role. Practice articulating your ideas clearly, whether discussing creative concepts or presenting performance narratives. Tailor your communication style to resonate with both creative and executive audiences.
