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- Tasks: Lead and optimise the company's digital marketing strategy for e-commerce growth.
- Company: Join a respected tech provider with over 20 years of market presence.
- Benefits: Enjoy hybrid working, 32 days holiday, and private medical packages.
- Why this job: Be part of an exciting launch of new tech solutions and drive impactful digital campaigns.
- Qualifications: 5+ years in digital marketing leadership, with strong SEO and performance marketing skills.
- Other info: Work in a fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 60000 - 70000 £ per year.
Location: Bracknell (Hybrid)
Reports to: Senior Management Team
Salary: £60,000 - £70,000 DOE
Role Overview:
Our client, a well-established leading technology provider, is seeking a commercially focused and results-driven Head of Marketing Strategy to take full ownership of our client's digital marketing strategy. You will have full autonomy over the entire digital marketing operation within the business including e-commerce, online webshop performance, SEO effectiveness, and broader digital campaign delivery. This role is critical in driving ecommerce growth, generating qualified leads, and elevating the digital presence of companies within the group and its associated brands. The ideal candidate will have a proven track record in digital marketing and strategic marketing and bring a balance of strategic thinking and hands-on execution, with a deep understanding of performance marketing, conversion optimisation, and data-driven campaign management.
The Company:
The company has been established for over 20 years and is highly regarded within its market, providing a full range of technology solutions. You will be joining the business at an exciting time and will be involved in the launch to market of a variety of new solutions and offerings.
Key Responsibilities:
- Define, implement, and continually refine the company's end-to-end digital marketing strategy, aligned with commercial objectives.
- Take full ownership of webshop performance, including conversion optimisation, product visibility, merchandising, and customer journey improvements.
- Own the company's SEO strategy and performance to drive sustained organic growth and lead generation.
- Manage and optimise Google Ads, LinkedIn Ads, and other paid media channels to maximise ROI.
- Oversee email marketing, CRM segmentation, and automation to support lead nurturing and customer retention.
- Work closely with internal teams (sales, product, and technical) to align digital efforts with business goals.
- Monitor and report on performance using tools such as Google Analytics (including GA4), HubSpot, and other key platforms.
- Coordinate with external agencies, freelancers, and digital partners when required.
- Lead initiatives for A/B testing, CRO, and user experience improvement across digital platforms.
Requirements:
- 5+ years of proven leadership experience in a digital marketing manager or ecommerce-focused digital marketing manager role, ideally within IT hardware, technology, or B2B sectors.
- Demonstrable experience in owning and optimising webshop performance with a clear focus on revenue growth.
- Strong working knowledge of SEO best practices, technical SEO, and content-led optimisation strategies.
- Proficiency in Google Ads, Meta/LinkedIn Campaign Manager, WordPress, and HubSpot.
- Skilled in using GA4 and other analytics tools to interpret performance and guide decision-making.
- Comfortable leading strategy while also executing day-to-day campaign tasks when needed.
- Excellent communication, collaboration, and project management skills.
- A proactive mindset with the ability to thrive in a fast-moving, target-driven environment.
Role Benefits:
- Salary sacrifice pension
- Hybrid working
- 32 days’ holiday plus your Birthday off
- Group Life Assurance
- Employee Assistance Program
- Private Medical Package
- Salary sacrifice electric cars and bike schemes
Head of Marketing Strategy employer: T2search
Contact Detail:
T2search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in e-commerce and SEO. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our digital strategy during interviews.
✨Tip Number 2
Network with professionals in the technology and digital marketing sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful Head of Marketing Strategy in this field.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in optimising webshop performance and driving revenue growth. Having quantifiable results at your fingertips will demonstrate your capability and readiness for the role.
✨Tip Number 4
Showcase your proficiency with tools like Google Analytics and HubSpot by discussing how you've used them to inform your marketing strategies. Being able to articulate your data-driven approach will set you apart from other candidates.
We think you need these skills to ace Head of Marketing Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and strategic roles. Focus on achievements that demonstrate your ability to drive ecommerce growth and optimise webshop performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs and how your skills align with the role. Mention specific examples of past successes in digital marketing and leadership.
Highlight Relevant Skills: Emphasise your proficiency in tools like Google Ads, HubSpot, and GA4. Discuss your experience with SEO strategies and performance marketing, as these are crucial for the Head of Marketing Strategy position.
Showcase Leadership Experience: Since the role requires strong leadership, include examples of how you've led teams or projects in the past. Highlight your ability to collaborate with internal teams and manage external partners effectively.
How to prepare for a job interview at T2search
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly focusing on e-commerce and SEO. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved to demonstrate your capability in driving growth.
✨Understand the Company's Brand and Market Position
Research the company thoroughly before the interview. Understand their products, target audience, and market position. This will allow you to tailor your responses and show how your vision aligns with their goals.
✨Prepare for Technical Questions
Expect questions about tools and platforms mentioned in the job description, such as Google Ads, HubSpot, and GA4. Be ready to discuss how you've used these tools to optimise campaigns and improve performance.
✨Demonstrate Leadership and Collaboration Skills
As a Head of Marketing Strategy, you'll need to lead teams and collaborate across departments. Prepare examples that showcase your leadership style and how you've successfully worked with sales, product, and technical teams to achieve common goals.
