Digital Marketing Specialist

Role: Digital Marketing Specialist​

Place of work: Glasgow, City Centre​

Contract type: Full-time, Permanent​

Working Hours: Monday – Friday, 9am – 5pm (35 hours per week)​

Do you thrive on data, content & results? Would you like to join a growing Marketing team who can offer a unique opportunity to implement organic and paid search strategies?​

Why Jones Whyte?​

At Jones Whyte, we’re more than just a law firm—a dynamic community built on collaboration, innovation, and a shared commitment to excellence. Joining us means stepping into a role where your expertise is valued, and your growth is a priority.​ As a modern, progressive law firm, we believe in empowering our teams, investing in the right tools, and building an environment where ambition and innovation are encouraged.​ This role offers the chance to make a direct impact, influence growth strategies, and be part of a collaborative team working towards a better future for our staff and clients alike.​

The Role:​

As our Digital Marketing Specialist, you'll play a central role in improving our online visibility, driving high-intent traffic, and generating quality leads. This is a hands-on role that combines strategic thinking with tactical delivery, ideal for someone who thrives on data, content, and results.

You will be working directly to support our Private Client department, developing & executing SEO strategies, driving lead generation and overseeing content creation across landing pages, blog posts and satellite sites. Our Private Client department is responsible for handling all estate planning matters – from writing wills, establishing power of attorney, implementing trust protection and assisting with Confirmation/Probate.​

You will have the direct support of an experienced Head of Marketing and a Digital Marketing Manager along with working alongside dedicated Marketing Executives. ​The role demands you to be proactive and focused, with a positive attitude and calm approach. You should be a strong team player capable of demonstrating an understanding of Digital Marketing ensuring marketing consistency across the firm.​ As part of our team, you’ll not only play a key role in the success of our Marketing department but also gain opportunities to develop your skills and achieve your career ambitions, all while contributing to a thriving and supportive environment.

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We appreciate the need for a healthy work-life balance, which is why this role offers hybrid working; 3 days in the office.​

Key Responsibilities:​

Strategy & Planning:

• Develop and execute SEO strategies focused on driving lead generation for the firm’s Private Client services, aligned with our wider marketing objectives.​
• Perform keyword research and gap analysis to create a clear roadmap for optimisation.​
• Identify opportunities to improve site performance through technical and on-page SEO enhancements.​

SEO​

• Conduct regular site audits, implement schema markup, and manage crawling/indexing issues.​
• Collaborate with internal teams and external developers to implement technical fixes.​
• Optimise page structure, meta data, internal linking, and content quality across service pages and blogs.​

Lead Generation

• Use SEO to generate high-quality, relevant leads.​
• Continuously test, track, and refine lead generation funnels and conversion tactics.​

Strategy​

• Collaborate on content planning and production, ensuring content aligns with search intent and brand voice.​
• Oversee content creation across landing pages, blog posts, and satellite sites.​

Analytics & Reporting

• Track key performance metrics using tools like Google Analytics and SEMrush.
• Provide monthly performance reports and actionable insights to stakeholders.​
• Use data to shape future campaigns and optimise current strategies.​

Requirements:

• Minimum of 2 years’ hands-on experience in SEO and SEM, preferably in a lead generation-focused environment.​
• Strong understanding of organic, technical SEO principles, and on-page optimisation.​
• Familiarity with Google Analytics, Search Console, SEMrush (or similar), and content management systems.​
• Confident communicator with the ability to explain SEO principles to non-technical audiences.​
• Proven ability to juggle multiple projects, prioritise effectively, and meet deadlines.​
• Data-led, performance-driven, and focused on delivering measurable results.​
• Strong attention to detail.​

Desirable but Not Essential:​

• Law firm and/or with legal software​
• Worked with paid search channels​
• Handled Brand Specific Marketing​
• Supported CRMsystems (eg HubSpot or similar)​
• Experience with targeted marketing by Age and/or Demographic​

Company Benefits & Perks:​

• Competitive Salary​
• Company Pension Scheme
• ​Company Bonus Scheme
• ​Industry-leading Maternity and Paternity Policies​
• 23 days Holiday plus 8 Bank Holidays
• ​Holiday Loyalty Scheme: Earn an Additional 5 Days of Holiday​
• Buy and Sell Up to 3 Holiday Days Each Year ​
• Hybrid working (upon completion of office-based training)​
• Company Referral Scheme
• ​Wellbeing Support​
• Annual Company Day Out
• ​Birthday Early Finish​