Marketing Manager

RWD is looking for an exceptional Marketing Manager to support the execution of marketing plans, in line with the marketing strategy. The role provides support to the Commercial and Brand team, in their mission to make RWD the most inspiring yacht design studio in the world. The team are responsible for enhancing the RWD brand, both internally and externally and supporting the Team Principals in ensuring a healthy and profitable pipeline of business.

The position is predominately based at the RWD studio in Beaulieu, however some travel is required from time to time, such as in the case of assisting with hospitality or industry events. The role reports to the Commercial and Brand Director.

About Us

RWD is one of the world’s leading yacht design studios, passionate about designing and creating distinctive tailor-made yacht interiors and exteriors that respond to clients’ aspirations with innovation, clarity and vision. From our beautiful Beaulieu-based design studio on the south coast, our team of highly skilled designers, dedicated to excellence, have been creating the most prestigious, original superyachts for three decades.

RWD is built on a genuine commitment to the highest possible standards – for our customers and for our people. We value talent, dedication and a thorough passion for the work at hand.

Key Responsibilities and Tasks

• Supporting the Senior Brand Manager and wider RWD project teams in various internal and external marketing activities. For example, keeping in touch with the RWD fleet, capturing stories of the studio projects to use for marketing purposes
• Ongoing development and maintenance of studio sales and marketing collateral, such as the image library, project books, and studio portfolio and new website – using InDesign to ensure content is up to date and in line with RWD brand guidelines and supporting the internal project team
• Assisting the Senior Brand Manager in maintaining and cultivating press contacts appropriately, including fielding press enquiries and supporting responses as required
• Coordinating and/or drafting press releases and liaising with external publications
• Working and managing 3rd parties and budgets for projects such as RWD’s website presence
• Supporting the team in ensuring internal communications are aligned with our brand and approved communication strategy, including assisting with values awards and updating the RWD intranet when required
• Supporting the Senior Brand Manager with external hospitality and events, such as broker days, client visits, industry events e.g. Monaco and Cannes Yacht Shows
• Assisting the Senior Brand Manager in maintaining external relationships through helping to keep the contact database up to date, logging new enquiries and helping with ‘personal touches’, such as sending gifts and cards
• Supporting the Senior Brand Manager with employee engagement, helping to organise internal parties, BBQs and other social events
• Monitoring and staying informed of industry and marketing news and trends

Knowledge and Skills

• Marketing degree and/or experience in a marketing capacity
• InDesign essential
• Adobe Photoshop desirable
• Microsoft Office
• Strong written and spoken communication skills
• Superior organisation and time management skills
• Attention to detail
• Ability to work independently and as part of a team
• Hospitality and/or event planning
• Yacht sector experience helpful but not essential

Performance Measures

• Quality and timeliness of task completion
• Client satisfaction and feedback
• Achievement of agreed personal objectives from annual reviews
• Feedback from other members of the business
• Demonstration of RWD values: Own It, Create Delight, Respect and Humility, Be Brave, Passionate About Our World