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- Tasks: Lead a marketing team to develop impactful strategies and oversee multi-channel campaigns.
- Company: Join a successful B2B services company based in Lancashire, driving business growth.
- Benefits: Competitive salary, opportunity to mentor a talented team, and influence marketing strategy.
- Why this job: Shape the future of marketing in a growing organisation while collaborating with senior leaders.
- Qualifications: Proven experience in marketing leadership, strong communication skills, and budget management expertise.
- Other info: This is a fully office-based role in Lancashire, requiring presence five days a week.
The predicted salary is between 68000 - 102000 £ per year.
Salary: £80,000 - £90,000
We’re recruiting for a successful Lancashire based B2B services looking for a Marketing Director to lead a marketing team and support multiple business units to develop and deliver high-impact marketing activity. Acting as a centralised marketing function you’ll manage external marketing agencies, oversee thought leadership initiatives, and drive demand-generation efforts that support business growth.
Key Responsibilities- Develop and execute a cohesive marketing strategy, ensuring alignment across multiple business units.
- Act as a strategic advisor to business leaders, helping drive commercial objectives through marketing.
- Lead, mentor, and develop a high-performing team of six marketing professionals.
- Oversee multi-channel campaigns, including digital, content, events, and demand generation.
- Manage relationships with external marketing agencies, ensuring effective collaboration and execution.
- Drive brand positioning and messaging, maintaining consistency across all business units.
- Leverage data-driven insights to optimise marketing performance and refine strategies.
- Oversee the creation of thought leadership content, including whitepapers, case studies, and webinars.
- Manage budgets, track campaign performance, and ensure compliance with high-quality standards.
- Experienced in marketing, with a background in a major agency or in-house marketing leadership role.
- Adept at leading centralised marketing functions that support multiple business units.
- Strong in stakeholder management, able to influence and collaborate at a senior level.
- Confident in managing large-scale client activities and agency relationships.
- Skilled in budget management, with proven P&L accountability.
- Excellent in written and verbal communication, comfortable engaging with senior teams and external partners.
- A proactive and solution-focused thinker with strong organisational skills and attention to detail.
- Experienced in mentoring and talent development, with a passion for building high-performing teams.
This is a unique opportunity to shape the marketing strategy of a growing organisation, leading a talented team and working across multiple business units. If you’re a dynamic marketing leader who thrives on strategic collaboration and execution, we’d love to hear from you.
This is a fully office based role and will be required to be in their Lancashire office 5 days a week.
Marketing Director employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the marketing industry, especially those who have experience in B2B services. Attend local marketing events or webinars to connect with potential colleagues and learn about the latest trends in the field.
✨Tip Number 2
Familiarise yourself with the company’s current marketing strategies and campaigns. This will not only help you understand their approach but also allow you to suggest innovative ideas during interviews that align with their goals.
✨Tip Number 3
Prepare to discuss your experience in managing teams and leading marketing initiatives. Be ready to share specific examples of how you've driven demand generation and collaborated with external agencies to achieve business objectives.
✨Tip Number 4
Showcase your data-driven mindset by being prepared to discuss how you've used analytics to optimise marketing performance in previous roles. Highlight any successful campaigns where you leveraged insights to refine strategies.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership roles, particularly in B2B environments. Emphasise your achievements in managing teams and executing successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs and how your skills align with their objectives. Mention specific examples of how you've driven marketing success in previous roles.
Highlight Leadership Experience: In your application, focus on your experience in leading and mentoring teams. Provide examples of how you've developed talent and fostered high-performing teams in your previous positions.
Showcase Data-Driven Insights: Demonstrate your ability to leverage data for marketing performance. Include examples of how you've used analytics to optimise campaigns and refine strategies in past roles.
How to prepare for a job interview at Nigel Wright Recruitment
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to develop and execute cohesive marketing strategies. Prepare examples of past strategies you've implemented and how they aligned with business objectives.
✨Highlight Leadership Experience
Be ready to discuss your experience in leading and mentoring teams. Share specific instances where you developed talent or improved team performance, as this role requires managing a high-performing marketing team.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing relationships with senior stakeholders and external agencies. Have examples ready that showcase your ability to influence and collaborate effectively at a senior level.
✨Demonstrate Data-Driven Decision Making
Since the role involves leveraging data to optimise marketing performance, be prepared to discuss how you've used data insights in previous roles to refine strategies and improve campaign outcomes.
