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- Tasks: Lead the development of a cutting-edge performance media service from scratch.
- Company: Join Bountiful Cow, a challenger agency redefining growth for ambitious brands.
- Benefits: Enjoy flexible working, 27 days holiday, and perks like free breakfast and gym memberships.
- Why this job: Shape innovative strategies and mentor a talented team in a dynamic environment.
- Qualifications: Experience in performance marketing, Google Ads, and a passion for data-driven results.
- Other info: Be part of a diverse culture that values creativity and collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The role involves supporting the Head of Digital in developing Bountiful Cow’s digital performance team and product offering from the ground up. As Performance Director, you will be pivotal in shaping and developing a “Relative Advantage” performance media service that drives short-term performance, supports long-term growth ambitions, and delivers business results.
We’re looking for a strategic thinker who is driven by data, not afraid of innovation, and can ensure all digital activities are aligned with clients’ objectives. You’ll be able to lead both strategically and operationally while overseeing the execution of integrated media campaigns.
You will spearhead best-in-class performance media strategy, automation, and implementation across Paid Search and/or Paid Social & Digital Display. You will work with other digital leads in the agency and the wider the7stars group to build a best-in-class performance team.
Your responsibilities include:
- Championing multi-platform performance media strategy within the agency.
- Defining and shaping the agency’s holistic performance media product.
- Working with activation leads to identify new media opportunities that drive tangible performance outcomes.
- Developing methods of forecasting holistic performance media outcomes across multiple channels.
- Fostering a culture of continual testing and optimisation with planning and digital teams.
- Conducting insightful analysis of clients’ performance activity, identifying key areas for improvement.
- Building, managing, and leading the BC digital performance team.
Desired experience includes:
- Evidence of supporting exceptional performance through solid analysis and first-class execution.
- Experience using Google Ads and Microsoft Advertising, with SA360 platforms experience being essential.
- A thorough understanding of measurement, analytics, and attribution within Google Ads, GA, and SA360.
- Proven ability to work collaboratively within a team and contribute to a positive work environment.
- Good experience in 3rd party tracking & analytics solutions.
Bountiful Cow is committed to creating a diverse environment where employees feel empowered to share different ideas, perspectives, and experiences. Equality and inclusion are at the heart of our culture.
Digital Performance Director employer: Bountiful Cow
Contact Detail:
Bountiful Cow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital performance marketing. Understanding the current landscape, including automation and measurement techniques, will help you speak confidently about how you can contribute to Bountiful Cow's goals.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in performance media. Engaging with others can provide insights into the role and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific case studies or examples of successful performance media strategies you've implemented in the past. This will demonstrate your hands-on experience and strategic thinking, which are crucial for this role.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience you have in mentoring or developing teams. Bountiful Cow values a collaborative environment, so illustrating your ability to lead and inspire others will set you apart.
We think you need these skills to ace Digital Performance Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital performance and media strategy. Use specific examples that demonstrate your ability to drive results and align with the job description provided by Bountiful Cow.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance marketing and how your strategic thinking aligns with Bountiful Cow's values. Mention your experience with data-driven decision-making and innovation in media strategies.
Showcase Relevant Skills: Emphasise your proficiency in tools like Google Ads, Microsoft Advertising, and SA360. Highlight your understanding of measurement and analytics, as well as your experience in leading teams and managing client relationships.
Demonstrate Cultural Fit: Bountiful Cow values a 'No Bullsh*t' mindset and a willingness to challenge the status quo. In your application, share examples of how you've embraced these values in your previous roles and how you can contribute to their unique culture.
How to prepare for a job interview at Bountiful Cow
✨Showcase Your Strategic Thinking
As a Digital Performance Director, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've used data to drive performance and align digital activities with client objectives. Be ready to discuss specific campaigns where your strategic input led to measurable results.
✨Emphasise Your Innovation Mindset
Bountiful Cow values innovation, so be prepared to share instances where you've embraced new technologies or methodologies in your previous roles. Discuss how you’ve implemented innovative solutions that have positively impacted performance media strategies.
✨Demonstrate Leadership Skills
This role requires leading a team, so highlight your experience in mentoring and developing talent. Share examples of how you've fostered a collaborative environment and driven best practices within your teams, ensuring everyone is aligned towards common goals.
✨Prepare for Client-Facing Scenarios
Since you'll be working closely with clients, practice articulating your approach to building relationships and managing expectations. Be ready to discuss how you've successfully navigated challenging client situations and delivered exceptional results through effective communication.
