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- Tasks: Join us as an Account Executive to build relationships and drive business growth in PR.
- Company: 72Point is a dynamic content agency known for its strong media connections and creative campaigns.
- Benefits: Enjoy perks like hybrid working, gym discounts, and 25 days holiday plus bank holidays.
- Why this job: Be part of a vibrant team in a rapidly evolving industry, making a real impact.
- Qualifications: Sales experience is essential; understanding of PR is a plus.
- Other info: Work in a stylish office with a collaborative culture and exciting growth opportunities.
The predicted salary is between 25000 - 29000 £ per year.
If you think you are the right match for the following opportunity, apply after reading the complete description.
Location: Farringdon, London
Contract: Permanent, Full-time
Salary: £29,000-£32,000 + Bonus
About 72Point Group: At 72Point, we are a multi-service content agency with a distinct advantage—our unrivalled journalist relationships and deep media know-how. We develop creative and strategic campaigns that consistently generate mass media coverage.
The Role: It is an exciting time to be joining 72Point, now looking for an additional Account Executive to grow the team further. The role will be to develop business directly from agencies, either from scratch, or who we already work with on a spot basis, seeking to develop long term relationships. To accelerate the growth of our agency partnerships and revenue, we are seeking an Account Executive. Someone from a structured, disciplined, commercial sales side who is or will quickly be competent to speak the language of PR at a senior level with Comms Directors, Marketing Directors, and key decision-makers in that field.
Growth opportunities lie in several sectors but particularly PR Agencies, a great opportunity for someone to build relationships and a pipeline of business to hit targets and thrive in a PR sales role.
Team Structure: The sales team is split into brand direct and agency sales. The new Account Executive will work closely with the Commercial Director for the agency team to manage their patch of clients and develop a plan for growth with existing and new business.
Qualities:
- This is, first and foremost, a sales role and therefore experience in this area is key.
- A background in or understanding of the PR industry is also important.
- The direct sales approach needs to be balanced with diplomacy, subtlety and relationship building, as we want to build long-term relationships.
- A go-getter who comes out from behind their computer and will eventually meet clients.
- Someone who has pace, a real self-driver able to see an opportunity, build his/her own strategy and identify a market proactively.
- Driving business leads, presenting, networking.
- Having their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
- Brimming with great ideas and an ability to juggle and design a variety of channel opportunities and solutions.
- Self-motivated, team player.
Culture: This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. We have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started! We want this person to add to our culture and bring in a professional, structured, media sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instill a culture of delivery, and professionalism. Culturally, as a place to work, it is a very collaborative, friendly environment. We have a modern, stylish office with much greenery!
Benefits:
- Cycle to Work Scheme
- EV Car Scheme
- Health Cash Plan – reimbursement on a number of health services
- Gym Discounts
- Employee Assistance Programme
- GP Anytime
- Holiday Entitlement: 25 days (+ Bank Holidays) per year
- Hybrid Working
- Enhanced Maternity Pay
- Life Assurance
- Enhanced Paternity Pay – 4 weeks full pay
- Contribution towards homeworking equipment
- Company-wide Summer Event and Christmas Party
- Paid Bereavement / Compassionate Leave
- Railcard reimbursement for regular travellers for work
- Sick Pay
- Your birthday off
Account Executive employer: 72Point
Contact Detail:
72Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive
✨Tip Number 1
Familiarise yourself with the PR industry and current trends. Understanding the language and dynamics of PR will help you connect better with potential clients and demonstrate your expertise during networking opportunities.
✨Tip Number 2
Network actively within the PR community. Attend industry events, webinars, and workshops to meet key decision-makers and build relationships that could lead to business opportunities.
✨Tip Number 3
Stay updated on popular culture and current news. Being knowledgeable about what's trending will allow you to engage in meaningful conversations with clients and showcase your ability to create relevant campaigns.
✨Tip Number 4
Develop a proactive approach to identifying potential clients. Research agencies that align with 72Point's values and services, and reach out to them with tailored proposals that highlight how you can add value to their business.
We think you need these skills to ace Account Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Account Executive position. Tailor your application to highlight relevant experience in sales and PR.
Craft a Compelling CV: Your CV should clearly showcase your sales experience and any relevant knowledge of the PR industry. Use quantifiable achievements to demonstrate your success in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific aspects of 72Point Group that resonate with you and explain how your skills align with their needs.
Showcase Your Personality: 72Point values creativity and a collaborative spirit. Let your personality shine through in your application. Share examples of how you've built relationships and contributed to team success in past roles.
How to prepare for a job interview at 72Point
✨Know Your PR Basics
Make sure you have a solid understanding of the PR industry and its key players. Familiarise yourself with common terms and concepts, as you'll need to speak confidently with Comms Directors and Marketing Directors during the interview.
✨Showcase Your Sales Experience
Prepare to discuss your previous sales roles and how you've successfully built relationships in the past. Highlight specific examples where you've driven business leads or exceeded targets to demonstrate your capability in a sales-focused environment.
✨Demonstrate Your Creativity
72Point values creativity, so come prepared with ideas for potential campaigns or strategies that could benefit their clients. This will show your proactive approach and ability to think outside the box.
✨Be Personable and Engaging
Since this role involves building long-term relationships, it's important to showcase your interpersonal skills. Be friendly, approachable, and ready to engage in conversation, as this will reflect the collaborative culture at 72Point.
