About:
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In this role, you’ll focus on brand & positioning by develop and execute a comprehensive marketing strategy aligned with business goals. This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.
Responsibilities:
- Work on positioning the company as a thought leader in ETFs space within institutional client base (buy and sell side).
- Work closely with business, product, data and leadership teams to align marketing activities with business development.
- Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
- Lead strategy for ETF industry events, sponsorships, and conferences.
- Lead media partnerships with leading financial experts and press.
- Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
- Work closely with product team to create effective go-to-market (GTM) strategies for new releases.
- Oversee brand consistency across all channels (website, contents, social media, PR).
- Define and track key marketing KPIs.
Requirements:
- 5+ years in B2B marketing, preferably in fintech, asset management, or wealth management industries.
- Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
- Strong stakeholder management skills, working with sales, product, and leadership teams.
- Hands-on experience with marketing automation tools.
- Experience managing webinars, industry events, and partnerships.
- Strong understanding of LinkedIn for B2B fintech engagement.
- Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.
What We Offer:
- Ability to contribute to development of cutting-edge platform for global ETF markets.
- Work with senior colleagues and institutional clients on innovative solutions.
- Exciting growth opportunities in a fast-paced startup.
- Competitive compensation.
- Collaborative and innovative work culture.
Marketing Manager (FinTech Experience) employer: ETFbook
As a Marketing Manager in our dynamic FinTech company, you will thrive in a collaborative and innovative work culture that values your contributions to shaping the future of ETF data and analytics. With exciting growth opportunities and competitive compensation, you'll work alongside senior colleagues and institutional clients, making a visible impact in a fast-paced startup environment that encourages creativity and strategic thinking.
Contact Detail:
ETFbook Recruiting Team