Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive revenue growth by securing new business and managing client relationships.
- Company: Join 72Point, a dynamic content agency known for its innovative campaigns and strong media connections.
- Benefits: Enjoy hybrid working, gym discounts, health plans, and 25 days holiday plus bank holidays.
- Why this job: Be part of a vibrant team in a fast-paced environment that values creativity and collaboration.
- Qualifications: Proven experience in business development within market research and exceptional communication skills required.
- Other info: Work in a stylish office with a positive culture and opportunities for professional growth.
The predicted salary is between 46000 - 58000 £ per year.
Do not wait to apply after reading this description; a high application volume is expected for this opportunity.
Location: Farringdon, London
Contract: Permanent, Full-time
Salary: £55,000-£65,000 DOE with an OTE bonus of £36,000
About 72Point Group: At 72Point, we are a multi-service content agency with a distinct advantage—our unrivalled journalist relationships and deep media know-how. We develop creative and strategic campaigns that consistently generate mass media coverage.
The Role: It is an exciting time to be joining 72Point, now looking for an Account Director to grow the team further. The role will be to develop business directly from agencies, either from scratch, or who we already work with on a spot basis, seeking to develop long term relationships. As Account Director, you will play a key role in driving 72Point’s revenue growth, focusing on identifying and securing opportunities with PR, advertising, marketing, creative and media agencies. The responsibility of this role is securing new business through proactive outreach and growing revenue within key existing accounts. Reporting to the Commercial Director, this hands-on position is ideal for a results-driven individual who thrives in a fast-paced, autonomous environment. Embodying the 72Point Group's values of being proactive, positive, proud, and professional, you will be instrumental in achieving ambitious sales targets while building strong client relationships and driving the business forward.
Key Responsibilities:
- Ownership: Take accountability for revenue targets, proactively managing the entire sales cycle from prospecting to pitches and closing deals.
- Proactive Prospecting: Continuously identify and pursue new opportunities across industries, staying ahead of market trends and client demands.
- Client Services: Proactively manage a portfolio of clients, driving revenue growth through upselling, cross-selling, and securing repeat business.
- Market Expertise: Leverage your industry knowledge and existing contacts to position 72Point as a trusted and leading partner for Market Research.
- Professional Representation: Act as a proud and professional ambassador for 72Point at client meetings, pitches, and industry events, showcasing the Group’s capabilities and values.
- Collaboration/Management: Work closely with the Commercial Director to help manage the 72Point team to align on strategy and integrate services seamlessly to deliver exceptional client outcomes.
- Pipeline Management: Maintain a robust sales pipeline, accurately forecasting revenue and ensuring consistent progress toward targets.
Key Attributes:
- Proactive: A self-starter with a forward-thinking approach to sales, always seeking new opportunities to drive growth.
- Positive: Resilient and solutions-focused, with the determination to overcome challenges and achieve success.
- Proud: Confident in your abilities and motivated by delivering exceptional results for clients and the business.
- Professional: A commitment to the highest standards of excellence and integrity, building trust and credibility with clients.
Key Skills and Experience:
- Strong experience and success in new business development within the market research sector is a must.
- Proven success in an individual and team sales role(s), consistently achieving and exceeding ambitious revenue targets.
- Exceptional communication, negotiation, and relationship-building skills, with the ability to engage clients at all levels.
- Strategic mindset with the ability to identify and capitalise on new business opportunities.
- Highly motivated, self-sufficient, and comfortable working independently and part of a team to drive results.
Culture:
This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. We have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started! We want this person to add to our culture and bring in a professional, structured, media sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instil a culture of delivery and professionalism. Culturally, as a place to work, it is a very collaborative, friendly environment. We have a modern, stylish office with much greenery!
Benefits:
- Cycle to Work Scheme
- EV Car Scheme
- Health Cash Plan – reimbursement on a number of health services
- Gym Discounts
- Employee Assistance Programme
- GP Anytime
- Holiday Entitlement: 25 days (+ Bank Holidays) per year
- Hybrid Working
- Enhanced Maternity Pay
- Life Assurance
- Enhanced Paternity Pay – 4 weeks full pay
- Contribution towards homeworking equipment
- Company-wide Summer Event and Christmas Party
- Paid Bereavement / Compassionate Leave
- Railcard reimbursement for regular travellers for work
- Sick Pay
- Your birthday off
CASE STUDIES: https://www.72point.com/pr-case-studies/
Account Director (Sales) employer: 72Point
Contact Detail:
72Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director (Sales)
✨Tip Number 1
Network actively within the PR and marketing sectors. Attend industry events, webinars, and conferences to meet potential clients and partners. Building relationships in person can significantly enhance your chances of landing the Account Director role.
✨Tip Number 2
Familiarise yourself with 72Point's recent campaigns and case studies. Understanding their unique approach and success stories will allow you to speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 3
Demonstrate your proactive sales approach by preparing a list of potential clients or agencies you believe would benefit from 72Point's services. Presenting this during your interview can showcase your initiative and strategic thinking.
✨Tip Number 4
Highlight your experience in managing client relationships and driving revenue growth. Be ready to share specific examples of how you've successfully upsold or cross-sold services in previous roles, as this aligns perfectly with the responsibilities of the Account Director position.
We think you need these skills to ace Account Director (Sales)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and business development, particularly within the market research sector. Use specific examples of how you've achieved or exceeded revenue targets to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your proactive approach aligns with 72Point's values and how you can contribute to their growth by securing new business and managing client relationships.
Showcase Relevant Skills: Emphasise your exceptional communication, negotiation, and relationship-building skills. Provide examples of how you've successfully engaged clients at various levels and how your strategic mindset has led to new business opportunities.
Research the Company: Familiarise yourself with 72Point Group and its various brands. Understanding their services and recent achievements will allow you to tailor your application and show genuine interest in becoming part of their team.
How to prepare for a job interview at 72Point
✨Showcase Your Sales Success
Be prepared to discuss your previous achievements in sales, particularly in new business development. Highlight specific examples where you exceeded targets and how you built relationships with clients.
✨Demonstrate Industry Knowledge
Research the market research sector and be ready to discuss current trends and challenges. This will show that you are proactive and have a strategic mindset, which is crucial for the role.
✨Emphasise Relationship Building
Since the role involves managing client relationships, share your experiences in building and maintaining strong connections. Discuss how you approach upselling and cross-selling to drive revenue growth.
✨Align with Company Values
Familiarise yourself with 72Point's core values: curiosity, courage, and sincerity. During the interview, reflect these values in your answers to demonstrate that you would be a great cultural fit.
