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- Tasks: Lead brand activation and marketing plans for Newmans Own and English Provender.
- Company: Join a dynamic team focused on innovative food brands with a commitment to quality.
- Benefits: Enjoy opportunities for professional growth, collaboration, and a vibrant work culture.
- Why this job: Gain hands-on marketing experience while driving impactful brand strategies and consumer engagement.
- Qualifications: Ideal for those with a passion for marketing and a desire to learn in a fast-paced environment.
- Other info: Be part of a supportive team that values creativity and collaboration.
The predicted salary is between 30000 - 42000 £ per year.
Have you got the right qualifications and skills for this job? Find out below, and hit apply to be considered.
DEPARTMENT: Marketing
REPORTS TO: Marketing Manager
RESPONSIBLE FOR: Newmans Own & New Launches
JOB PURPOSE: The Assistant Brand Manager will lead the planning and day to day activation of Newmans Own in the UK and English Provender in the US, whilst learning and developing your marketing skills ‘on the job’ and being fully supported by the Marketing Manager.
Do The Right Thing, The Right Way:
- To support the Marketing Manager with Brand Activation, NPD/EPD pipeline and initiatives maintaining high quality standards.
- To support, create, deliver, optimise 12-month brand plans on the licensed Newmans Own in the UK and English Provender in the USA. Building consumer and shopper demand & driving best practise at execution.
- To work at pace to deliver timely product launches and effective marketing plans (including agency briefings, managing budgets & timelines), including NPD / EPD pipeline & packaging development.
- To support Brand Manager (Very Lazy) with Very Easy US listings (e.g. new line forms).
- To deliver “toolkits” including branded sell-in decks to retailers and one-page activity grids.
- To contribute to weekly agency calls (including Digital, customer services and licensor) in order to make decisions and drive pace.
Put People First:
- To collaborate and align with internal expertise and stakeholders where relevant (Commercial, Category, NPD, Production, Customer services) in order to maximise plans, drive brand growth and achieve flawless execution.
- To support with our US licensor Newman’s Own with weekly calls, best practise and collaborative plans that drive impact and efficiency.
- To communicate brand and product activation plans in a timely & effective way with internal and external stakeholders.
- To drive the love of our brands: Newmans Own and English Provender:
- Act as brand champion ensuring all internal and external stakeholders understand and support the brand’s objectives and plans for achieving them.
- Be the voice of the brands immersing, stewarding and championing our brand personalities and bringing them to life (Commercial, Factory, Agencies, Retailer, Consumer).
- Monthly store visits and dotcom checks with reports back into the business (insights -> action).
Be Better Everyday:
- To own, manage and report on marketing budgets & ROI.
- To own weekly sales and monthly brand tracking reviewing performance and making recommendations.
- To turn insight into recommendation and action in order to deliver targets against KPI’s including GM (Gross margin), Sales in, RSV (Retail sales), Brand Share (value, volume), Stock levels & ROI.
Bring Positive Energy:
- To portray a positive image of the company and its values in a professional manner at all times.
- To be the audience champion for our older consumers (cultural / food trends, consumer behaviour, competitor activities, store) in order to recommend and action growth opportunities.
Assistant Brand Manager employer: English Provender Company
Contact Detail:
English Provender Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager
✨Tip Number 1
Familiarise yourself with the brands you'll be working on, especially Newmans Own and English Provender. Understanding their market positioning, target audience, and recent campaigns will help you speak confidently about how you can contribute to their growth.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in brand management or food and beverage sectors. Engaging with industry experts can provide insights into best practices and may even lead to valuable connections within the company.
✨Tip Number 3
Stay updated on current trends in consumer behaviour and marketing strategies, especially related to food products. This knowledge will not only enhance your discussions during interviews but also demonstrate your proactive approach to understanding the market landscape.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed projects or collaborated with teams in the past. Highlighting your ability to work under pressure and deliver results will resonate well with the expectations for this role.
We think you need these skills to ace Assistant Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Assistant Brand Manager role. Focus on marketing projects you've worked on, especially those involving brand activation or product launches.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the company's brands. Mention specific examples of how you can contribute to Newmans Own and English Provender based on the job description.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse market trends and consumer behaviour. Provide examples of how you've used data to inform marketing strategies or improve brand performance in previous roles.
Highlight Collaboration Experience: Since the role involves working with various stakeholders, include examples of successful collaborations in your application. Discuss how you've effectively communicated and aligned with different teams to achieve marketing goals.
How to prepare for a job interview at English Provender Company
✨Know the Brand Inside Out
Before the interview, make sure you research Newmans Own and English Provender thoroughly. Understand their brand values, target audience, and recent marketing campaigns. This will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Marketing Skills
Be prepared to discuss your previous marketing experiences and how they relate to the role of Assistant Brand Manager. Highlight any specific projects where you successfully managed budgets, timelines, or product launches, as these are key responsibilities in the job description.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various stakeholders, think of examples where you've successfully collaborated with others. Be ready to discuss how you handle differing opinions and drive consensus to achieve common goals.
✨Demonstrate Your Analytical Skills
The job requires turning insights into actionable recommendations. Prepare to discuss how you've used data to inform marketing decisions in the past. Bring examples of how you've tracked performance metrics and adjusted strategies based on your findings.
