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For Companies At a Glance
- Tasks: Analyse media campaigns and evaluate their performance to drive advertising success.
- Company: Join a dynamic media company in Leeds, focused on innovative advertising solutions.
- Benefits: Enjoy flexible working with 3 days in the office and opportunities for professional growth.
- Why this job: Be part of a creative team that values insights and drives impactful advertising strategies.
- Qualifications: Experience in media analysis, stakeholder management, and proficiency in Excel or SQL required.
- Other info: Ideal for those passionate about media and looking to make a difference in advertising.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a Media company based in Leeds looking for an Insights Analyst to work across advertising and evaluate campaign performance and effectiveness. You will manage quantitative and qualitative research to improve advertising sales proposition.
Requirements:
- BARB, TGI or TechEdge, ADIntel experience
- Experience in a Media company
- Stakeholder management
- Excel or SQL skills
Desired Skills and Experience:
- Insights
- BARB
- TGI
- Campaign Effectiveness
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insight Analyst (Media)
✨Tip Number 1
Familiarise yourself with the latest trends in media analytics, especially focusing on BARB and TGI metrics. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the media industry, particularly those who work in insights or analytics. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used Excel or SQL in previous roles to analyse data and drive decisions. Being able to articulate your experience will set you apart from other candidates.
✨Tip Number 4
Research the company’s recent advertising campaigns and be ready to discuss their effectiveness. Showing that you’ve done your homework will impress the hiring managers and highlight your analytical skills.
We think you need these skills to ace Senior Insight Analyst (Media)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media and insights analysis. Emphasise your familiarity with BARB, TGI, or TechEdge, and any specific projects where you've evaluated campaign performance.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role and how your skills align with the company's needs. Mention your experience with stakeholder management and your proficiency in Excel or SQL.
Showcase Your Analytical Skills: Provide examples of how you've used quantitative and qualitative research to drive insights in previous roles. Highlight any specific achievements related to improving advertising sales propositions.
Proofread Your Application: Before submitting, carefully proofread your application for any errors or typos. A polished application reflects your attention to detail, which is crucial for an Insights Analyst role.
How to prepare for a job interview at Harnham
✨Showcase Your Analytical Skills
As a Senior Insight Analyst, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used tools like Excel or SQL to derive insights from data in previous roles.
✨Familiarise Yourself with Industry Tools
Make sure you have a solid understanding of BARB, TGI, and ADIntel. Brush up on how these tools work and be ready to explain how you've used them in past projects to evaluate campaign performance.
✨Prepare for Stakeholder Management Questions
Stakeholder management is key in this role. Think of instances where you've successfully communicated insights to stakeholders and how you handled any challenges that arose during those interactions.
✨Understand the Company’s Advertising Strategy
Research the media company and its advertising strategies. Being knowledgeable about their campaigns and how they measure effectiveness will show your genuine interest and help you stand out during the interview.
