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- Tasks: Join us to develop and execute SEO strategies for exciting sports betting brands.
- Company: Be part of a UKGC licensed sports betting company based in Cardiff, launching new brands soon.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make an impact in a fast-paced industry while honing your SEO skills and working with passionate teams.
- Qualifications: Experience in SEO, especially in competitive niches like betting or iGaming, is essential.
- Other info: Familiarity with tools like SEMrush and Google Analytics will set you apart.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for an SEO Specialist to join their team based in Cardiff.
Responsibilities:
- Develop and execute an SEO strategy across multiple sports betting brands.
- Conduct keyword research, competitor analysis, and on-page optimisation.
- Collaborate with content teams to deliver SEO-optimised articles, landing pages, and site structures.
- Improve technical SEO elements such as site speed, crawlability, indexing, and schema markup.
- Manage SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console) to track performance and identify opportunities.
- Work alongside developers and product teams to implement SEO best practices.
- Monitor rankings, organic traffic, and conversions – reporting progress regularly.
- Ensure full compliance with UKGC regulations and responsible marketing standards.
Requirements:
- Proven experience in SEO for betting, iGaming, or another highly competitive niche.
- Solid understanding of Google algorithms, ranking factors, and link-building strategies.
- Experience with technical audits, structured data, and site migrations.
- Strong writing/editing skills and ability to guide SEO content strategy.
- Up-to-date knowledge of search trends in UK sports betting and seasonal traffic patterns.
- Analytical mindset and comfort with reporting tools like GA4 and Looker Studio.
- Bonus: Experience in affiliate SEO or multilingual/localised SEO.
SEO Specialist employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in UK sports betting SEO. Follow industry blogs, forums, and social media channels to stay updated on algorithm changes and best practices that are specific to this niche.
✨Tip Number 2
Network with professionals in the sports betting and iGaming sectors. Attend relevant conferences or webinars where you can meet potential colleagues and learn more about the specific challenges and strategies in this competitive field.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past SEO successes, particularly in competitive niches. Be ready to discuss how you used tools like SEMrush or Ahrefs to drive results.
✨Tip Number 4
Demonstrate your understanding of UKGC regulations and responsible marketing standards during interviews. This will show that you not only have the technical skills but also the awareness of compliance necessary for the role.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within the betting or iGaming sectors. Use specific examples of past successes and quantify your achievements where possible.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the sports betting industry. Mention your familiarity with UKGC regulations and how your skills align with the company's needs.
Showcase Technical Skills: In your application, emphasise your experience with SEO tools like SEMrush, Ahrefs, and Google Search Console. Provide examples of how you've used these tools to improve site performance and rankings.
Highlight Collaboration Experience: Since the role involves working with content teams and developers, include examples of successful collaborations in your application. This will demonstrate your ability to work cross-functionally and implement SEO best practices effectively.
How to prepare for a job interview at BettingJobs
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO, especially in the context of the betting and iGaming industries. Highlight your experience with Google algorithms, ranking factors, and link-building strategies, as these are crucial for the role.
✨Demonstrate Technical Skills
Since the job involves improving technical SEO elements, be ready to talk about your experience with tools like SEMrush, Ahrefs, and Search Console. Discuss any technical audits or site migrations you've managed, as this will show your capability in handling complex SEO tasks.
✨Prepare for Collaboration Questions
The role requires collaboration with content teams and developers. Think of examples where you've successfully worked with others to implement SEO strategies. This will demonstrate your teamwork skills and ability to communicate effectively across departments.
✨Stay Updated on Industry Trends
Make sure you're aware of the latest trends in UK sports betting and seasonal traffic patterns. Being knowledgeable about current events and changes in the industry will show your passion and commitment to the field, making you a more attractive candidate.
