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- Tasks: Join our team to develop and execute SEO strategies for exciting sports betting brands.
- Company: We're a UKGC licensed sports betting company based in Cardiff, launching new brands soon.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a fast-paced industry, making a real impact on brand visibility and success.
- Qualifications: Experience in SEO, especially in competitive niches like betting or iGaming is essential.
- Other info: Familiarity with tools like SEMrush and Google Analytics will set you apart.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for an SEO Specialist to join their team based in Cardiff.
Responsibilities:
- Develop and execute an SEO strategy across multiple sports betting brands.
- Conduct keyword research, competitor analysis, and on-page optimisation.
- Collaborate with content teams to deliver SEO-optimised articles, landing pages, and site structures.
- Improve technical SEO elements such as site speed, crawlability, indexing, and schema markup.
- Manage SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console) to track performance and identify opportunities.
- Work alongside developers and product teams to implement SEO best practices.
- Monitor rankings, organic traffic, and conversions – reporting progress regularly.
- Ensure full compliance with UKGC regulations and responsible marketing standards.
Requirements:
- Proven experience in SEO for betting, iGaming, or another highly competitive niche.
- Solid understanding of Google algorithms, ranking factors, and link-building strategies.
- Experience with technical audits, structured data, and site migrations.
- Strong writing/editing skills and ability to guide SEO content strategy.
- Up-to-date knowledge of search trends in UK sports betting and seasonal traffic patterns.
- Analytical mindset and comfort with reporting tools like GA4 and Looker Studio.
Bonus: Experience in affiliate SEO or multilingual/localised SEO.
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in UK sports betting SEO. Follow industry blogs, forums, and social media channels to stay updated on changes in Google algorithms and best practices specific to this niche.
✨Tip Number 2
Network with professionals in the sports betting and iGaming sectors. Attend relevant conferences or webinars where you can meet potential colleagues and learn more about the specific challenges and strategies in this field.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past SEO projects you've worked on. Highlight how your strategies improved rankings, traffic, or conversions, especially in competitive environments.
✨Tip Number 4
Demonstrate your technical SEO knowledge by discussing tools like SEMrush, Ahrefs, and Google Search Console during interviews. Be ready to explain how you've used these tools to optimise websites and track performance effectively.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the SEO Specialist position. Understand the specific responsibilities and requirements, especially those related to sports betting and technical SEO.
Tailor Your CV: Customise your CV to highlight relevant experience in SEO, particularly in competitive niches like betting or iGaming. Include specific examples of past successes, such as improved rankings or increased organic traffic.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the sports betting industry. Mention your familiarity with tools like SEMrush and Ahrefs, and how you can contribute to their SEO strategy.
Showcase Your Analytical Skills: In your application, emphasise your analytical mindset and experience with reporting tools like GA4. Provide examples of how you've used data to inform SEO strategies and improve performance.
How to prepare for a job interview at BettingJobs
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO, especially in the context of the betting and iGaming industries. Highlight your experience with Google algorithms, ranking factors, and link-building strategies, as these are crucial for the role.
✨Demonstrate Technical Skills
Since the job involves improving technical SEO elements, be ready to talk about your experience with tools like SEMrush, Ahrefs, and Search Console. Discuss any technical audits or site migrations you've managed, as this will show your capability in handling complex SEO tasks.
✨Prepare for Scenario Questions
Expect questions that assess how you would handle specific SEO challenges, such as improving site speed or optimising content for seasonal traffic patterns. Think of examples from your past work where you successfully tackled similar issues.
✨Stay Updated on Industry Trends
Make sure you're aware of the latest trends in UK sports betting and how they affect SEO strategies. Being knowledgeable about current search trends will demonstrate your passion for the industry and your commitment to staying ahead in your field.
