Content Executive

Job Overview:

We are looking for a skilled and detail-oriented Content Executive to join our dynamic team. This role involves creating, maintaining, and optimising content across multiple platforms, ensuring high-quality and engaging materials for our audience. The ideal candidate will have a strong understanding of digital content, and front-end site management, along with a passion for sports and betting.

Key Responsibilities:

• Upload and manage our sites – ensure relevant betting content is displayed.
• Conduct rigorous testing and improvements on all site content to enhance user experience.
• Collaborate with key departments (Promotions, CRM, SEO) to develop tailored and engaging content for different markets and brands.
• Analyse website performance using Google Analytics, Google Search Console, and Looker to drive content strategy and enhance user engagement, creating custom reports.
• Create blog-style content relevant to sports betting, casino and branding.
• Transform text documents into HTML files for web publishing.
• Conduct front-end site maintenance, ensuring smooth operation and content accuracy.
• Optimise customer betting options by refining and updating relevant content.
• Participate in occasional weekend shifts (approximately once every four weeks) as required.

Requirements:

• Creative with strong determination to succeed.
• Experience working with CMS platforms and uploading content.
• Data-driven mindset with an analytical approach to content performance.
• Experience with WordPress and ability to manage content on multiple sites.
• Basic HTML skills for content formatting and updates.
• Enthusiastic personality with a can-do attitude.
• Ability to work collaboratively across multiple teams and departments.
• Excellent attention to detail and ability to multitask.
• Flexibility to work some weekend shifts as required.
• Team player who can collaborate across departments.

Nice to have:

• Familiarity with Google Analytics, Google Search Console, and Looker for content analysis and reporting.
• Understanding of SEO principles and ability to optimise content for search rankings.
• Experience in localisation of content for foreign markets (preferably Africa).
• Knowledge or interest in sports and betting is highly desirable.
• Knowledge of the gaming industry is a plus.
• French or Portuguese speaker is a plus.