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- Tasks: Lead influencer strategy and develop campaigns to drive Medly AI's growth.
- Company: Medly AI is revolutionising education with innovative AI-driven learning tools.
- Benefits: Enjoy a competitive salary, performance bonuses, and a collaborative work culture.
- Why this job: Join a fast-paced startup making a real impact on global education.
- Qualifications: 1st class degree in relevant fields and strong understanding of educational content required.
- Other info: Work from home on Wednesdays and commute to Kings Cross 4 days a week.
The predicted salary is between 40000 - 56000 £ per year.
About Medly AI
We are on a mission to change education forever. Since launching 4 months ago, we have created an iOS app that has retention rates better than that of Duolingo, with over 30,000 MAUs. At the same time, we have also created a Webapp for more serious study where we recently ran the first ever national GCSE Mocks, all autonomously proctored and marked by AI. Over 24,000 sat these exams and the Webapp has over 50,000 users. We achieved all this at an insane pace and we are looking for someone ambitious to join us on our current stage of exponential growth. Backed by impact-focused venture funds and supported by partners including UCL, Innovate UK, Microsoft, and Google, we are scaling rapidly to become the go-to AI tutor and assessment platform for all major exams worldwide.
The Role
We are looking for someone ambitious and determined to lead our influencer strategy and campaign development as we scale from GCSEs to becoming the go-to AI tutor for all major exams worldwide. This role will be instrumental in driving our viral growth strategy and establishing Medly AI as a leading brand in educational technology.
Key Responsibilities:
- Influencer Management
- Identify, select, and build relationships with talented educational influencers who align with our mission
- Negotiate commercial terms and manage long-term partnerships with influencers
- Create comprehensive briefs and guidelines for influencers to ensure content quality and brand alignment
- Track performance and optimize influencer collaborations for maximum impact
- UGC Strategy & Management
- Develop and implement a robust User-Generated Content strategy
- Create and manage a dedicated UGC bank for marketing and educational purposes
- Establish processes for collecting, curating, and utilizing high-quality UGC across platforms
- Campaign Development
- Ideation for innovative marketing campaigns like our successful "Medly Mocks" national GCSE exams
- Work closely with content and product teams to align campaign timing with product features and educational calendars
- Coordinate campaign execution across influencer networks, social media, and other channels
- Analyse campaign performance and apply insights to future initiatives
Requirements
- 1st class Bachelor’s degree from Russell group university within Psychology, Human-Computer Interaction, Behaviour Economics or Data Science.
- Strong understanding of educational content and the UK curriculum landscape
- Excellent negotiation and relationship-building skills
- Data-driven approach to measuring and optimising marketing initiatives
- Outstanding communication and project management abilities
- Able to commute 4 out of 5 days a week to our office in Kings Cross, with Wednesday being work from home
Ideal Candidate
- Understanding of Gen Z content consumption preferences and social media trends
- Experience working in fast-paced startup environments
- Passion for educational equity and the transformative power of technology in learning
- Creative and independent mindset combined with analytical thinking
- Ability to work autonomously while collaborating effectively with cross-functional teams
What We Offer
- Competitive salary of £40,000 pa with performance-based bonuses
- Collaborative, diverse team united by a powerful mission
- Fast-paced environment with significant growth and development opportunities
- Regular team events and a culture focused on innovation and impact
- Opportunity to make a real impact on educational outcomes for students worldwide
Contact Detail:
Medly AI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creator Partnerships Lead
✨Tip Number 1
Familiarise yourself with the latest trends in educational technology and influencer marketing. Understanding how influencers engage with Gen Z can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the educational tech space, especially those who have experience with influencer partnerships. Attend relevant events or webinars to make connections that could help you stand out.
✨Tip Number 3
Prepare to discuss specific examples of successful influencer campaigns you've managed or contributed to. Highlight your data-driven approach and how it led to measurable results.
✨Tip Number 4
Showcase your passion for educational equity and technology by engaging with content related to these topics on social media. This will not only enhance your understanding but also demonstrate your commitment to the mission of Medly AI.
We think you need these skills to ace Creator Partnerships Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer management, campaign development, and educational content. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for educational equity and technology. Mention specific examples of how your skills align with Medly AI's mission and the responsibilities of the Creator Partnerships Lead.
Showcase Relevant Experience: In your application, include examples of past work where you've successfully managed influencer relationships or developed marketing campaigns. Quantify your achievements to illustrate your impact.
Demonstrate Cultural Fit: Research Medly AI's values and culture. In your application, express how your personal values align with their mission to change education and your enthusiasm for working in a fast-paced startup environment.
How to prepare for a job interview at Medly AI
✨Show Your Passion for Education
Make sure to express your enthusiasm for educational equity and the transformative power of technology in learning. Medly AI is on a mission to change education, so demonstrating your commitment to this cause will resonate well with the interviewers.
✨Highlight Your Influencer Management Skills
Prepare examples of how you've successfully built relationships with influencers or managed campaigns in the past. Be ready to discuss your negotiation skills and how you ensure content quality aligns with brand values.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, come prepared with examples of how you've used data to measure and optimise marketing initiatives. Discuss specific metrics you've tracked and how they influenced your strategies.
✨Understand Gen Z Content Trends
Familiarise yourself with Gen Z's content consumption preferences and current social media trends. Being able to discuss these insights will show that you understand the target audience and can effectively contribute to Medly AI's influencer strategy.
