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- Tasks: Join us as a Sales Operations Specialist, driving lead generation and campaign execution.
- Company: Be part of a dynamic team in the gaming industry, helping creative teams succeed.
- Benefits: Enjoy remote work flexibility and opportunities for professional growth.
- Why this job: This role offers a chance to impact sales strategies while working in a fast-paced environment.
- Qualifications: 3+ years in sales operations or demand generation, with strong CRM and project management skills.
- Other info: Passion for games and storytelling is a must!
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Sales Operations & Demand Generation Specialist to help fuel our sales engine by identifying high-quality leads, building and enriching contact databases, and executing strategic outbound campaigns. This role blends research, data hygiene, campaign execution, and marketing operations, ensuring our Business Development team is equipped with the right intelligence, content, and tools to win new business.
You’ll work closely with sales, marketing, and operations to drive pipeline growth by identifying buyer personas, sourcing decision-maker contacts, and building a repeatable, data-informed outbound process.
Key Responsibilities- Lead Research & Prospecting
- Use tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and web scraping to identify and enrich leads aligned to our Ideal Customer Profile (ICP).
- Build and manage lists of key decision-makers across Art, Production, Outsourcing, and Engineering departments at game studios globally.
- Identify and tag personas (e.g., Art Directors, Outsourcing Managers, Heads of Production) and map them to relevant service needs.
- Sales Enablement & Operations
- Own and maintain the hygiene of our HubSpot CRM: tagging leads, updating contact records, ensuring correct stage assignment, and syncing campaign data.
- Design and execute outbound email sequences and multi-touch cadences in collaboration with Business Development.
- Build dashboards and reports to track campaign performance, engagement, and pipeline contribution.
- Campaign Execution
- Support strategic email and LinkedIn outreach campaigns targeting studios of all sizes, from indie to AAA.
- Write, proof, and schedule outbound messages using templates aligned to client verticals or service lines (Cinematics, VFX, Environment, Characters, etc.).
- Align messaging to pain points and value propositions across regions (e.g., Japan, North America, Europe).
- Collaboration & Content
- Work cross-functionally with the marketing and operations teams to develop case studies, update portfolio links, and ensure outbound material is tailored and relevant.
- Coordinate updates to the website, product one-pagers, and outbound decks as needed.
- Monitor industry news and game releases to support opportunistic outreach campaigns.
- 3+ years in sales operations, demand generation, or lead research, preferably in games, media, or digital production services.
- Familiar with HubSpot and Sugar CRM, LinkedIn Sales Navigator, and at least one lead scraping or enrichment platform (e.g., Apollo, Snov.io).
- Strong organizational and project management skills; able to manage multiple campaigns and meet deadlines.
- Excellent written English and attention to detail, especially for outbound communications.
- Data-driven mindset with the ability to extract insights and optimize outreach performance.
- Self-starter who thrives in a fast-paced, remote-first global environment.
- Passion for games, storytelling, and helping creative teams succeed.
Contact Detail:
TransPerfect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Operations Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as LinkedIn Sales Navigator and HubSpot. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions and show that you're proactive.
✨Tip Number 2
Research the gaming industry and understand the different roles within game studios. Knowing the key decision-makers and their pain points will help you tailor your outreach strategies effectively, demonstrating your knowledge and enthusiasm for the sector.
✨Tip Number 3
Prepare to discuss your previous experiences in sales operations or demand generation. Be ready to share specific examples of how you've successfully identified leads or executed campaigns, as this will highlight your relevant skills and fit for the role.
✨Tip Number 4
Showcase your passion for games and storytelling during any interactions. Whether it's through your conversations or your online presence, conveying your enthusiasm for the industry can set you apart from other candidates.
We think you need these skills to ace Sales Operations Specialist
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Sales Operations Specialist role. Tailor your application to highlight how your skills and experiences align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in sales operations, demand generation, or lead research. Use specific examples that demonstrate your familiarity with tools like HubSpot, LinkedIn Sales Navigator, and any lead scraping platforms you've used.
Showcase Your Skills: Make sure to showcase your organisational and project management skills. Provide examples of how you've managed multiple campaigns or projects simultaneously, and how you’ve successfully met deadlines in a fast-paced environment.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for games and storytelling. Mention how you can contribute to the company's success and why you're excited about the opportunity to work with their team.
How to prepare for a job interview at TransPerfect
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, such as HubSpot, LinkedIn Sales Navigator, and any lead scraping platforms. Be prepared to discuss how you've used these tools in past roles to enhance your sales operations.
✨Demonstrate Data-Driven Insights
Prepare examples of how you've used data to inform your outreach strategies. Highlight specific metrics or insights that led to successful campaigns, showcasing your analytical skills and understanding of performance optimisation.
✨Tailor Your Communication
Practice articulating how you would align messaging to different buyer personas and regions. Show that you understand the importance of tailoring communications to address specific pain points and value propositions.
✨Show Your Passion for Gaming
Express your enthusiasm for the gaming industry and storytelling. Share any relevant experiences or projects that demonstrate your passion, as this can set you apart from other candidates who may not have the same level of interest.
