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- Tasks: Create and manage B2B marketing campaigns, focusing on lead generation and social media.
- Company: Join a prestigious client linked to Salford University, offering top-notch training services.
- Benefits: Enjoy 24 days holiday, flexible hours, healthcare cash plan, and paid birthday off.
- Why this job: Be part of a supportive team, develop your skills, and make a real impact in marketing.
- Qualifications: Marketing qualification preferred; experience in B2B marketing and CRM tools like HubSpot is essential.
- Other info: Full-time hybrid role with options for a 4-day week; progression opportunities available.
The predicted salary is between 22000 - 27500 £ per year.
Full Time Hybrid, with 2 days a week in the office in Salford.
Benefits include:
- 24 days holiday plus bank holidays pro rata, birthday off
- Pension scheme
- Healthcare cash plan
- Free parking when in the office
- Progression opportunities - CPD
- Christmas Closure
- Paid birthday off
- Flexible working hours (Between core hours)
- Access to employee discount platform
Our prestigious client based on the outskirts of Manchester city centre offers first class continuing professional development (CPD), training services and conferences to industry and commerce by building on and developing the intellectual capabilities of Salford University. You will be working as part of a successful and proactive marketing team in a friendly and supportive office environment. Reporting to the marketing team leader, the marketing executive will create and manage a series of targeted B2B marketing campaigns for their training courses via email campaigns and social media. You will also manage the company social media pages and assist both the marketing and sales teams with data-driven analysis. The role requires a commercially minded individual who has a flair for creating effective lead generation campaigns via both social and email platforms. Strong analytical skills and attention to detail will be required to review all campaign and website activities to ensure accuracy. Strong interpersonal skills will be needed to help build productive relationships with partner networks and your colleagues.
Duties & Responsibilities:
- Lead Generation: Develop and implement campaigns to drive qualified leads through various online channels.
- Email Campaigns: Build, schedule and report on all email marketing campaigns, focusing on quality and conversion, with the aim of generating qualified leads for the sales department and direct bookings.
- SEO & PPC: Manage and optimise SEO strategies to improve organic rankings and visibility. Oversee PPC campaigns (Google Ads, social media) including keyword research, bid management, and A/B testing to ensure strong ROI.
- HubSpot: Manage marketing automation, lead nurturing, and CRM integrations using HubSpot. Oversee email campaigns, lead segmentation, and performance tracking.
- Blog Writing: Create original content to be utilised across different platforms.
- Website Management: Oversee the day-to-day management and optimisation of the company's website. Ensure that the website is user-friendly, up-to-date, SEO-optimised, and aligned with marketing campaigns and brand identity.
Requirements:
- Qualification in marketing desirable.
- Marketing experience from a B2B background, ideally from the training or events industry.
- Experience of creating engaging and results driven email, PPC and Paid Social Campaigns.
- Self-starter, self-motivated and independent thinker who is also a strong team player.
- Analytical individual able to analyse customer trends/interests and turn this data into benefit driven campaigns.
- Hands on CRM experience – Hubspot preferable.
- Experience updating CMS platforms.
- Strong communicator and influencer.
- Strong commercial awareness.
- Well organised and structured in business processes.
- Target driven and highly motivated with the ability to work to deadlines.
To apply for the role of B2B Marketing Executive, Salford please email your CV.
Marketing Executive employer: Tina Lacey Recruitment Ltd
Contact Detail:
Tina Lacey Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the training and events industry. This will not only help you understand the market better but also allow you to speak confidently about relevant strategies during your interview.
✨Tip Number 2
Brush up on your HubSpot skills, as experience with this CRM is preferred for the role. Consider taking a quick online course or tutorial to ensure you're comfortable discussing how you've used it in past roles.
✨Tip Number 3
Prepare examples of successful lead generation campaigns you've managed in the past. Be ready to discuss the strategies you employed, the results achieved, and how you analysed the data to improve future campaigns.
✨Tip Number 4
Since strong interpersonal skills are crucial for this role, think of ways you've built productive relationships in previous positions. Prepare anecdotes that showcase your ability to collaborate effectively with colleagues and partners.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B environments. Emphasise any specific campaigns you've worked on, particularly those involving email and social media.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention your experience with lead generation and data analysis, as these are key aspects of the job.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight any experience with tools like HubSpot or managing PPC campaigns, as these are crucial for the position.
Highlight Interpersonal Skills: Since the role requires strong communication and relationship-building skills, include examples of how you've successfully collaborated with teams or partners in previous roles.
How to prepare for a job interview at Tina Lacey Recruitment Ltd
✨Know Your B2B Marketing Basics
Make sure you brush up on your B2B marketing knowledge, especially around lead generation and email campaigns. Be prepared to discuss specific strategies you've used in the past and how they contributed to successful outcomes.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be ready to share examples of how you've used data to drive marketing decisions. Discuss any tools or software you've used, like HubSpot, to analyse campaign performance.
✨Demonstrate Your Creativity
The company is looking for someone with a flair for creating effective campaigns. Prepare to talk about your creative process and provide examples of successful campaigns you've developed, particularly in email and social media.
✨Prepare Questions About Team Dynamics
As you'll be working closely with both the marketing and sales teams, it's important to show your interest in collaboration. Prepare thoughtful questions about team dynamics and how different departments work together to achieve common goals.
