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- Tasks: Manage and execute paid social campaigns across platforms like Meta, Instagram, and TikTok.
- Company: Join an award-winning online casino and bingo brand that's innovative and rapidly expanding.
- Benefits: Enjoy a hybrid work model, competitive salary, private healthcare, and 24 days of annual leave.
- Why this job: Gain hands-on experience in digital marketing while contributing to impactful campaigns that drive brand success.
- Qualifications: Proficiency in social media platforms, data analysis, and strong communication skills are essential.
- Other info: Fluency in Portuguese or Spanish is a plus; regular team socials create a fun work atmosphere.
com is an award-winning, cutting-edge, and innovative online casino and bingo brand. As we continue to expand, we’re looking for a Paid Social Executive to support our brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.
In this role, you will play a crucial part in developing and executing full-funnel paid social campaigns, driving performance, and ensuring data-led decision-making. Responsibilities will include:
- Campaign management and reporting
- Creative development and analysis
- Measuring performance data and sharing insights with key stakeholders
This is an exciting opportunity for a proactive and analytical marketer looking to build expertise in a key digital marketing discipline. You’ll gain hands-on experience in media buying, data analysis, and performance optimization while learning how to communicate meaningful insights to internal teams and senior management.
Your expertise will help drive our player acquisition and retention strategies, contributing to impactful digital marketing campaigns that elevate our brand’s success.
Responsibilities include:
- Help create campaigns on paid social channels (Meta/Insta/Snap/TikTok) handling creative publishing, targeting and budget management
- Coordinate with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting
- Liaise with the data side of the marketing team to ensure tracking is set-up optimally
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK
- Be willing to test out new ideas in ads – creative or practical
- Contribute to meetings on assets and results you manage directly
Requirements:
- Proficient in key performance metrics and overall campaign measurement
- Strong knowledge of digital tracking, measurement, and reporting tools
- Proficient in marketing platforms, including Facebook, Instagram, Snapchat, and TikTok
- Experienced in briefing creative teams to produce effective paid social ads across all common social media formats
- Solid understanding of iGaming products, including the role of operators in relation to target audiences, as well as legal compliance and promotional T&Cs in marketing materials
- Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations
- Analytical mindset, able to interpret data logically and present insights effectively
- Team player, capable of building strong relationships with internal teams and external agencies
- Proactive, confident, and eager to take initiative, with a bold approach to testing new strategies
- Highly organized, able to manage multiple projects efficiently in a fast-paced environment
- Would be a plus if the candidate speaks Portuguese or Spanish
Benefits:
- 24 days of annual leave, with additional days awarded after 3 years of service
- Hybrid work model – 3 days in the office, 2 days working from home
- Competitive salary plus an annual bonus (eligible after completing probation)
- Private healthcare and life insurance provided upon successful completion of probation
- Participation in the company pension scheme
- Regular team socials and events to foster a fun and engaging work environment
Online Marketing Consultant - Working from home employer: PlayOJO
Contact Detail:
PlayOJO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online Marketing Consultant - Working from home
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Meta, Instagram, Snapchat, and TikTok. Understanding the nuances of these platforms will help you demonstrate your knowledge during interviews and show that you're ready to hit the ground running.
✨Tip Number 2
Brush up on your data analysis skills, particularly in Microsoft Excel. Being able to showcase your proficiency with formulas, pivot tables, and VLOOKUP will set you apart, as this role heavily relies on interpreting performance metrics and making data-driven decisions.
✨Tip Number 3
Prepare to discuss your experience with creative development and campaign management. Think of specific examples where you've successfully managed campaigns or collaborated with creative teams, as this will highlight your ability to contribute effectively to the role.
✨Tip Number 4
If you have any knowledge of iGaming products or the legal compliance aspects of marketing in this sector, make sure to mention it. This understanding can give you an edge, as it shows you're aware of the industry's unique challenges and requirements.
We think you need these skills to ace Online Marketing Consultant - Working from home
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in online marketing, particularly in paid social campaigns. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your analytical skills. Mention specific examples of past campaigns you've managed and the results achieved.
Showcase Your Skills: Emphasise your proficiency in marketing platforms like Facebook, Instagram, Snapchat, and TikTok. Include any experience with data analysis tools and your ability to interpret performance metrics.
Highlight Cultural Awareness: Since the role involves multiple markets, mention any experience you have with international marketing or understanding different cultural nuances. This will show your adaptability and insight into diverse audiences.
How to prepare for a job interview at PlayOJO
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns where you measured performance and made adjustments based on insights.
✨Familiarise Yourself with iGaming Products
Understanding the iGaming industry is crucial for this position. Research the products and legal compliance aspects related to marketing in this sector. Being knowledgeable will demonstrate your commitment and readiness for the role.
✨Prepare for Creative Discussions
As you'll be liaising with creative teams, think about how you can contribute to brainstorming sessions. Be ready to share ideas for innovative ad campaigns and discuss how you would brief creative teams effectively.
✨Highlight Your Multicultural Awareness
Given the international markets involved, showcase any experience you have with different cultures or languages, especially Portuguese or Spanish. This will illustrate your ability to adapt marketing strategies to diverse audiences.
