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- Tasks: Lead marketing strategies and campaigns for exciting sports betting brands.
- Company: Join a dynamic UK sports betting company based in Cardiff, launching new brands.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and creativity.
- Why this job: Be part of a fast-paced industry, making an impact in customer acquisition and brand development.
- Qualifications: Experience in sports betting marketing and digital acquisition is essential.
- Other info: Work closely with a passionate team and engage with innovative marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.
Responsibilities:
- Own the marketing strategy across all brands – from planning to execution.
- Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
- Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
- Oversee creative and messaging alignment across all platforms.
- Coordinate brand launches, ensuring effective market entry.
- Work closely with operations, product, and compliance to ensure alignment and efficiency.
- Manage agency relationships and, where needed, recruit freelancers or in-house support.
- Report on marketing KPIs and performance insights to leadership.
Requirements:
- Proven experience in sports betting, gaming, or regulated entertainment marketing.
- Strong background in digital acquisition and growth marketing.
- A self-starter who’s comfortable building from the ground up.
- Ability to manage and switch between multiple brand voices and strategies.
- Deep understanding of UK betting markets and customer behaviour.
- Familiarity with UKGC marketing compliance.
- Excellent communication and leadership skills.
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the UK betting market and its regulations. Understanding the nuances of UKGC compliance will not only help you in interviews but also demonstrate your commitment to the industry.
✨Tip Number 2
Showcase your experience with digital acquisition channels by preparing specific examples of successful campaigns you've managed. Be ready to discuss your approach to PPC, SEO, and social media strategies during conversations.
✨Tip Number 3
Network within the sports betting and gaming community. Attend relevant events or webinars to connect with industry professionals, which could lead to valuable insights and potential referrals for the Marketing Manager position.
✨Tip Number 4
Prepare to discuss how you would align marketing strategies across multiple brands. Think about how you can adapt messaging while maintaining brand integrity, as this is crucial for the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports betting and digital acquisition. Use specific examples that demonstrate your success in managing marketing strategies and campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK betting market and your ability to drive customer acquisition. Mention how your skills align with the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise your experience with PPC, SEO, social media, and other digital channels. Provide metrics or KPIs from previous roles to illustrate your impact on marketing performance.
Showcase Leadership Experience: If you have experience managing teams or working with agencies, make sure to include this in your application. Highlight any successful projects where you coordinated efforts across different departments.
How to prepare for a job interview at BettingJobs
✨Know Your Brands
Before the interview, make sure you research the company's existing brands and their upcoming third brand. Understanding their unique selling points and target audiences will help you demonstrate your knowledge and passion for the role.
✨Showcase Your Digital Skills
Prepare to discuss your experience with digital acquisition channels like PPC, SEO, and social media. Be ready to share specific examples of successful campaigns you've managed and how they contributed to customer acquisition and ROI.
✨Understand Compliance
Familiarise yourself with UKGC marketing compliance regulations. Being able to discuss how you have navigated compliance in previous roles will show that you are well-prepared for the challenges of the industry.
✨Demonstrate Leadership
As a Marketing Manager, you'll need strong leadership skills. Prepare examples of how you've led teams or projects in the past, focusing on your ability to coordinate with different departments and manage agency relationships effectively.
